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December PPMs

B

BarryATL

Wow, some movement. WSB is no longer #1.

https://ratings.****************/cgi-bin/rol.exe/arb047

StationFormatOwnerSep 21Oct 21Nov 21Dec 21
WSRV-FMClassic HitsCox Media7.17.37.57.3
WFSH-FMChristian ACSalem Media Group4.85.05.07.2
WALR-FMUrban ACCox Media6.85.76.56.9
WSB-AMNews/TalkCox Media9.79.69.36.6
WSB-FMACCox Media4.95.25.35.9
Removed part of the content. It violates fair use policy.
 
Last edited by a moderator:
The elephant in the room - 105.7.

I know we’ve been talking about Spanish station in other threads, but Davis’ gains with La Raza 107.1/102.3 seem to be sticking, now twice the number of Z105.7 which keeps falling.

Perhaps iHeart is putting La Preciosa on 96.7 to hold on to some of the Spanish speaking listeners (even though it’s a different audience) and has plans for 105.7 to flip to something else.

Multiple translators are now beating 105.7, and now even its former simulcast partner 96.7 is. I don’t think iHeart has ever tolerated ratings this low on one or their ATL signals.

Looks like 105.3 may be catching on 18 months later!
 
As of 11pm, 96.7 is still airing its Christmas format. It will be interesting to see what kind of numbers this little signal gets for the Holiday book. I am still not convinced they will flip back to (a different) Spanish format, although anything is possible. Did iHeart not also register 967theBreeze (or some variation of that) earlier? Whatever is planned for this frequency is shrouded in mystery - not that it really matters all that much.

But WOW what a huge drop for News/Talk WSB! Also noticed V103 making a modest comeback.
 
Lotologist492 said:
As of 11pm, 96.7 is still airing its Christmas format. It will be interesting to see what kind of numbers this little signal gets for the Holiday book. I am still not convinced they will flip back to (a different) Spanish format, although anything is possible. Did iHeart not also register 967theBreeze (or some variation of that) earlier? Whatever is planned for this frequency is shrouded in mystery - not that it really matters all that much.

But WOW what a huge drop for News/Talk WSB! Also noticed V103 making a modest comeback.
Click to expand...
Yes, The Breeze was suspected months ago after websites were registered.
 
Impressive gains indeed for 105.3! That station is now right where I thought it would be, perhaps even a bit better, when the hip-hop and R&B format was transplanted from 96.7.

Rock 100.5...what a joke.

Looks like it was a great survey for Urban focused stations in general. Including streaming, V103 is almost back to a 5 share.
 
100.5 apparently does well in one of the “secret money demos” which we do not see, OR the rumors about Cumulus getting out of the large markets and concentrating on mid to small markets is true. At one time the cloud company had one if not the best sets of signals in Atlanta: 99.7, 101.5 106.7, and 100.5. From the outside looking in they could not program the Atlanta cluster or sell it whole. They had just gone thru bankruptcy so selling 106.7 was not a cash driven decision. They were smart in selling 106.7 to K Love because any decent operator would have put any non-urban music programing on it and done well. They now have 2 decently preforming stations in Atlanta (99.7 & 101.5). If they had a third high billing station the price might still be too high for anybody to buy the Atlanta cluster. Don’t be surprised if 100.5 is sold once everything settles down from the pandemic.



As has been said in the past on this board 105.3 is an urban signal. Someone in Texas or Atlanta finally looked at the coverage map and the demographic make up of Atlanta’s Zip codes. iHeart has (had) a huge part of the national Hispanic agency buys in Atlanta. They will continue to operate their 105.7 Spanish operation until Davis makes major inroads in billings. I am sure there are accountants looking over the programmer’s shoulders at this and all iHeart operations.
 
If Cumulus were to sell 100.5, it would most likely be to a religious broadcaster because they aren’t going to sell to Cox, Audacy, or iHeart. Could they sell 100.5 to the Dickey’s eventually to put 680 on FM?

Not sure from a billing standpoint, but I wouldn’t call 101.5 necessarily successful. The Bull almost always beats them and by a generally healthy margin.

If Q99.7 didn’t have such a successful morning show I wonder how their ratings would be. Considering their numbers with a successful and popular AM drive show, and 96.1 likely losing heavily in mornings, I would think the stations are even during other parts or Power could be beating Q.
 
MarkW said:
Impressive gains indeed for 105.3! That station is now right where I thought it would be, perhaps even a bit better, when the hip-hop and R&B format was transplanted from 96.7.

Rock 100.5...what a joke.

Looks like it was a great survey for Urban focused stations in general. Including streaming, V103 is almost back to a 5 share.
Click to expand...

105.3 THE BEAT has potentials but its waaaay to heavily voice tracked with little to no local presence. On the other hand, being local and always around town at events is how STREETZ 94.5 found it’s niche with the Hip Hop listeners even though there signal is limited.
 
The December monthly looks a bit fluky. Christmas always does that to an extent; The Fish could be #1 next month, which will contain the larger number of Christmas music days; and I'm guessing B98.5 is happy with their partial Christmas format. It's possible there were changes in PPM panelists; who knows? I tend not to rely on 1 month.

Note the major spoken word stations all decreased in share. In addition to WSB inexplicably losing 30% of its share, The Fan and The Game had really down months. Yes, the Braves in the World Series boosted The Fan to a record 3.0 share. But the station's 1.0% share is well below what the station normally does in non-baseball months. And while the Falcons, a big part of 92-9 The Game, are not exciting anyone this season, you would think the station would get some bounce just from having them on. Its 2.2% share is lower than its usual non-Falcons months numbers.
 
Alex4490 said:
I bet the Breeze will even come to 105.7.
MAYBE, just maybe the Breeze will have the balls to put it on 94.9!
Click to expand...
We can fantasize for sure but I doubt iHeart wants to abandon their country format as it is still a solid station. Unless there is significant further movement with the Hispanic format numbers, I doubt 105.7 will flip anytime soon. Gridlock.
 
101tm said:
If Cumulus were to sell 100.5, it would most likely be to a religious broadcaster because they aren’t going to sell to Cox, Audacy, or iHeart. Could they sell 100.5 to the Dickey’s eventually to put 680 on FM?

Not sure from a billing standpoint, but I wouldn’t call 101.5 necessarily successful. The Bull almost always beats them and by a generally healthy margin.

If Q99.7 didn’t have such a successful morning show I wonder how their ratings would be. Considering their numbers with a successful and popular AM drive show, and 96.1 likely losing heavily in mornings, I would think the stations are even during other parts or Power could be beating Q.
Click to expand...
The only reason 101.5 is behind The Bull is programing. 101.5 is a C0 (100KW at 1079 feet HAAT). 94.9 is a C1 (78KW at 1083 feet HAAT). Both are good signals in Atlanta. Coverage wise not much difference but the “protection” from distance stations is a little better with a C0. Cumulus and Citadel are (were) clueless when it comes to big market programming, especially country. I believe the “Nash” concept proves this point with Cumulus and taking Country off of 106.7 proves that point with Citadel.



IMHO The best thing for the listeners in Atlanta (and long term for the radio industry in general) is finding an operator that can purchase and run the Atlanta Cumulus cluster and not be overleveraged. I doubt Radio One, Salem or Davis could pull it off without a major infusion of cash. Another solution is split up the Cloud Company Atlanta Cluster between IHeart, Audacy and one of the above or Dickey taking 100.5 but financing and market cap would be difficult.
 
secondchoice said:
Cumulus and Citadel are (were) clueless when it comes to big market programming, especially country.
Click to expand...

Not in Dallas. That's a big market. They own two country stations there, and both do well.

secondchoice said:
IMHO The best thing for the listeners in Atlanta (and long term for the radio industry in general) is finding an operator that can purchase and run the Atlanta Cumulus cluster and not be overleveraged.
Click to expand...

If such a buyer existed, they wouldn't have sold to EMF. But right now, the only companies with cash are religious. I hear VCY is looking for a station in Atlanta.
 
Mediafrog+ said:
KSCS and KPLX in DFW are heritage Country stations whose formats long predate Cumulus ownership. However Cumulus hasn’t screwed them up, so kudos for that.
Click to expand...

The same could be said about 101.5. Maybe it's not the ownership. Maybe the market has changed.
 
101.5 has been country since the 1970's. They did get bushwhacked by 106.7 and both stations ended up in the Citadel / ABC Radio fiasco. 106.7 ended up acting as a flanker. The Bull came in took serious market share from 101.5 especially after after the geniuses at Citadel had 106.7 drop country. 101.5 has been playing catch up for years. IMHO they have never really developed a morning show that could pull in folks from other formats like 106.7 had. I will give them credit they are recovering but it has taken too long to become a "generic" country station. The state of Country Music in Atlanta is a whole different subject.
 
TheBigA said:
Not in Dallas. That's a big market. They own two country stations there, and both do well.



If such a buyer existed, they wouldn't have sold to EMF. But right now, the only companies with cash are religious. I hear VCY is looking for a station in Atlanta.
Click to expand...
I believe Dallas is the most successful top market for Cumulus. 2 heritage country stations plus the Ticket and WBAP. KLIF AM/FM don’t do much but add some value.

Before country went in to the slump it’s been in recently, The Bull was doing quite well vs. what was then Kicks. The changes at 101.5 have helped but I don’t know if Cumulus will be able to match iHeart’s expertise with the country music format and the inroads they’ve made over the last 15 years.

I haven’t checked lately, but I believe Cumulus wasn’t even doing that great with country in Nashville.

Cumulus has some absolute powerhouses in larger mid-sized to smaller markets, but in top markets, especially the ABC/Citadel stations have been a wreck. Granted, some of those issues go back to Citadel and even ABC ownership. I’ll give Cumulus credit for pulling back on the top and smallest markets, but there are still some major markets where they just have 1-2 stations that I could see them exiting like they did NYC. They have a better group in Atlanta and have even made some translators like 97.9 shields quite successful. I don’t really think they’ll exit Atlanta unless there’s a concrete strategy where they’re getting out of all markets or a certain size.
 
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