December PPM's

[Miguelito]

I feel like B101 got a bigger bump last December from the Christmas music. WRTI did pretty decent. KYW dipped below the fours. Other than that, not much jumping out at me.

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

 

[LenoxAve]

I can’t remember the last time, even in the December book, when 101.1 wasn’t in the top spot (maybe #2 on a rare occasion) in 6+ with Christmas music. Is this the lowest they’ve ever been in the PPM era with Christmas music (knowing the demos can look different, of course)?

 

[Miguelito]

I can’t remember the last time, even in the December book, when 101.1 wasn’t in the top spot (maybe #2 on a rare occasion) in 6+ with Christmas music. Is this the lowest they’ve ever been in the PPM era with Christmas music (knowing the demos can look different, of course)?

Per Research Director Inc, "[l]ast year it recorded a 9.5 share and was #1." This year, it was #3 with 6+, #2 with 25-54 & 18-48, and #1 with 18-34...so, not exactly what they're used to, but certainly not (yet) a trend.

 

[wibgradio99]

woody has got to go, when he replaced music mornings they dropped 3 points, the average alternative listener wants music not that annoying jargon every station does....