Some thoughts on this most intriguing book:
First of all, Big A, WECK was not a full-time Christmas station. Its online station, Big WECK 2, played all Christmas music from Halloween through Christmas Day.
DavidEduardo, Buffalo’s all Christmas station, WTSS, the New 96.1, vaulted to a 6.9 share. That was number four in this 12+ book. Not too shabby for a frequency that has languished since the days of WJYE. We’ll see if the station can retain that success with its Hot AC format. But one can conclude the holiday format was a positive, not a negative, for at least one station in Buffalo. Perhaps someone else can confirm this. But I remember reading in a thread that the old Star 102 went all Christmas after Halloween. It registered a .03 in this book on WLKK-HD2. Admittedly, miniscule. But interesting, nonetheless.
A poster in this thread mentioned that WECK is now 1.4 shares away from WBEN. What I find more interesting is that WBFO is within 1.3 shares of WBEN. Buffalo’s two news/talk stations have never been this close. I know I have been critical of my former station for its reduced local news presence. What I can say is, though, I know I’m getting accurate reporting from the station, whether the content is generated by WBFO or NPR.
That’s not the case with WBEN. They failed miserably with the coverage of the Rainbow Bridge incident on the day before Thanksgiving. I haven’t listened to the station since because I lost trust in it. Maybe others have, too. I’m not a ratings expert. But WBEN’s share has fallen from 7.2 in September to 5.2 in December. Is four months enough of a trend to indicate WBEN is in trouble? I’ll defer to more expert opinion. But I think we’re seeing the first evidence that WBEN’s long tenure as a market leader is over.