Decemeber 26 2008 indie will turn five why does it last in your opnion?

[hotpatrick2004]

I am very surprised it is still around now a question why do you all think it still exists???Obviously it serves some purpose or entravision would have blown it up a very long time ago!!!

I just want people opinions why it is still here for they garner as you know very few numbers but i will say this they get more then the dance station in phoenix which has been around for six years now. It is like kdld was when it was dance and they are still around but alot of the time the station in phoenix does not even show up in the trends at least indie has usually registered.

Opinions

Hotpatrick out

 

[nyc101]

Like I've said before, Indie has survived five years because it is making more money for Entravision than any other format has on those sticks.

Post Clearchannel JSA, Entravision is making even MORE than they did during the JSA agreement.

Conservatively, Entravision is billing 3 times more what they were bringing in from CC on the flat rate JSA.

So if they were happy to take the flat rate JSA, they are 3 times more happy to take all the income themselves.

I'm sure David will tell us that Indie is losing money.

 

[davideduardo]

Post Clearchannel JSA, Entravision is making even MORE than they did during the JSA agreement.

The sales agreement we have been discussing is the one that was recently terminated with KDAY's ownership. 2006 and 2007 were the beneficiaries of this agreement, which accounted for almost all the increase in sales in those years and the first half of 2008 (although the '08 revenues were way off).

Conservatively, Entravision is billing 3 times more what they were bringing in from CC on the flat rate JSA.

But they had to pay a large commission for the new JSA.

So if they were happy to take the flat rate JSA, they are 3 times more happy to take all the income themselves.

But they weren't. They were sharing expenses and commissioning the sales partner.

I'm sure David will tell us that Indie is losing money.

It likely is not today, or is pretty marginal, due to the economy and the fact that they lost the sales agreement and their experienced selling manager.

 

[davideduardo]

I am very surprised it is still around now a question why do you all think it still exists???Obviously it serves some purpose or entravision would have blown it up a very long time ago!!!

Originally, the twin 103.1 signals were added to try to bolster 97.5 in its battle with Viva 107.1. When Big City sold 107.1 to ECC, then the 103.1 signals went dance as KDL, as the simulcast made no sense.

So the reason why the signals were purchased... beating Viva 107.1... are long gone.

 

[hotpatrick2004]

How well did kdld do as the party station? They killed the dance as i heard it on this board was because the party station kdld was cutting into kiss 102.7 numbers back when they were a decent chr station and clear channel wanted to stop that from happening.That is kinda a mute point to cause kiss as it was five years ago does not exist which is a shame i digress but i hate kiss today i know they make more money but i hate the format i like a good mix of hip hop and pop they went way to far in the rhythmic direction.

I digress again but that is what movin should do go chr/pop.Play all christmas music on movin starting oct 1 and jan1 flip to the all new hit music station 93.9

 

[davideduardo]

I digress again but that is what movin should do go chr/pop.Play all christmas music on movin starting oct 1 and jan1 flip to the all new hit music station 93.9

Logic tells us that KIIS, with about a share more than anyone else in PPM, even in adult demos, is a target. It is the top biller, and someone is going to take a shot at them.

 

[ronkaram]

The comment about Indie doing better than the dance station in Phoenix. I don't know how you could compare without knowing the coverage area for both stations. I'm sure David would know. From what I've read you can't pick up Energy in downtown Phoenix so I suspect their coverage may cover a smaller percentage of the area than Indie does in LA. Plus you would also have to look at the demographics of the area's that they do cover.

 

[nyc101]

A semi market signal such as the 103.1's would not be the right place to go after KIIS.

The Sound has a lot invested in this new format but they are hemoraging money.

There's about 70 or more millions to go after by going after KIIS b ut it will take a full market signal
and the kind of marketing money that The Sound is throwing around.

103.1's don't have the budget to compete with KIIS.

Roy L has a good reason to want to take a swipe at KIIS and the NTR dynamo he helped create. I think that will be what he does.

 

[scooty430]

Hard to know exactly why it lasts, but I'd say....

- hard to know what else to do with the signal
- attracts a good, hard to reach demo, even if small
- audience may be small, but is loyal
- advertisers must be relatively happy
- incredibly small overhead - the place is a tiny closet in Santa Monica, the DJs are few in number and probably don't get paid much
- for what it's worth, the station has huge critical respect and is influential in Hollywood

 

[davideduardo]

Hard to know exactly why it lasts, but I'd say....

- hard to know what else to do with the signal

The OC signal could be a beautiful and profitable Vietnamese station, while the West Side one could do Farsi for the large and incredibly affluent Persian community in that area.

- attracts a good, hard to reach demo, even if small

KROQ gets the same demo and same socioeconomic level, and does it market wide. There are lots of statons that get good S/E performance, and have large listener bases, too.

- audience may be small, but is loyal

No proof of this. The TSL (AWTE) is about 40% lower than KROQ's. That is likely because listeners can not hear it many places they go, like in the car and at work, etc.

- advertisers must be relatively happy

Why?

- incredibly small overhead - the place is a tiny closet in Santa Monica, the DJs are few in number and probably don't get paid much

You incessantly mention DJ salaries as a major cost. In reality, the first 20% to 25% goes to sales commissions and selling expense. On the KDLD billing, $250 thousand go to music licences. There is insurance, legal, engineering, management, rent, electricity, T&E, etc., etc.

- for what it's worth, the station has huge critical respect and is influential in Hollywood

In sales, none of that is of any value.

 

[scooty430]

Hard to know exactly why it lasts, but I'd say....

- hard to know what else to do with the signal

The OC signal could be a beautiful and profitable Vietnamese station, while the West Side one could do Farsi for the large and incredibly affluent Persian community in that area.

- attracts a good, hard to reach demo, even if small

KROQ gets the same demo and same socioeconomic level, and does it market wide. There are lots of statons that get good S/E performance, and have large listener bases, too.

- audience may be small, but is loyal

No proof of this. The TSL (AWTE) is about 40% lower than KROQ's. That is likely because listeners can not hear it many places they go, like in the car and at work, etc.

- advertisers must be relatively happy

Why?

- incredibly small overhead - the place is a tiny closet in Santa Monica, the DJs are few in number and probably don't get paid much

You incessantly mention DJ salaries as a major cost. In reality, the first 20% to 25% goes to sales commissions and selling expense. On the KDLD billing, $250 thousand go to music licences. There is insurance, legal, engineering, management, rent, electricity, T&E, etc., etc.

- for what it's worth, the station has huge critical respect and is influential in Hollywood

In sales, none of that is of any value.

A small ethnic station would actually be a good idea - one would have the market cornered.

As for KROQ attracting the same audience, as Jed the Fish once remarked while playing the group UB40, "if you're listening to this station, it's more like UB14." KROQ is a less sophisticated, more teen-oriented station than Indie. Yes, I know KROQ would pull in some older people, especially in the morning, but Indie's audience, small as it is, is by definition a crowd that would not listen to KROQ, or radio, too much.

As for the station's influence "not having value," that may be true sales-wise, but the question is why the station is still around. Critical success may play a role in that.

 

[hotpatrick2004]

The indie 1031 studios are on wilshire where the other entravision stations and one of the transmitters is in santa monica.

 

[scooty430]

That's right. Jonsey always says he's the "Sire on Wilshire." I guess just Channel 103.1 was in Santa Monica - at least I thought it was.

Speaking of Jonsey, they don't seem to be rebroadcasting his show at 6pm anymore. Too bad, because I typically can't listen at noon.

 

[hotpatrick2004]

You peeps will reem me for this but i miss the stoner voice over guy. He just fit the whole socal vibe so well.I heard him on some jack station in sanidego or somewhere else in socal over a year ago.Where else is that dude gonna get work in the world of voiceover work???Can't see him being the voice of the cw or any network.

I emailed indie and asked them they said they just wanted the staff to start doing the work.Either that or they were cost cuttting.

 

[davideduardo]

I emailed indie and asked them they said they just wanted the staff to start doing the work.Either that or they were cost cuttting.

Everybody is cost cutting. Flash: we are in a recession, and this is not just a radio issue.

 

[LA_Guy]

The indie 1031 studios are on wilshire where the other entravision stations and one of the transmitters is in santa monica.

No, the transmitter in Culver City on the hill behind KABC. There's a small, unlit self supporting tower right on top of the hill. That's where it is. The Newport Beach antenna is on Tower Hill, west of the toll booth for the San Diego toll road.

 

[SuperRadioFan]

The Newport Beach antenna is on Tower Hill, west of the toll booth for the San Diego toll road.

Looks like that location is shared with JILL-FM (KJLL). I always thought the 103.1 OC tower was on the Newport Beach/Costa Mesa line near Superior Avenue.?? Or did it used to be there?

 

[scooty430]

You peeps will reem me for this but i miss the stoner voice over guy. He just fit the whole socal vibe so well.I heard him on some jack station in sanidego or somewhere else in socal over a year ago.Where else is that dude gonna get work in the world of voiceover work???Can't see him being the voice of the cw or any network.

I emailed indie and asked them they said they just wanted the staff to start doing the work.Either that or they were cost cuttting.

The stoner guy was the only bad thing about Indie in its first few years. An insult to the audience's intelligence, not cool, and not funny. He wasn't even a stoner guy - more like a snobby, detached hipster who thinks he's too cool for the room.

It would fit for some corporate entity like Star 98.7, but it never fit for Indie. Hats off to Indie for keeping the hipster voice off the airwaves.

Ever wonder if the "Jack" voice and the "old Indie" voice are related? Jack is the obnoxious, coke-snorting, aging rocker, womanizing Dad, and the Indie voice is his detached, ironic, Ecstasy-using son who has developed this hipster persona to be cool like his Dad, but at the same time different (and in his mind even cooler) than his Dad...

And of course the truth is both of them are buffoons.