Dee Alexander Returns To Rochester Radio

[The Voice of Reason]

http://www.fybush.com/nerw.html#ny

 

[scooterodell]

Channel 13 ran a story about this Friday night, playing up the "she'll be back, but you'll have to listen to all of the stations to figure out where" angle. It was a nice piece of promo work for the Entercom cluster.

 

[Element9]

Many posters and readers here (including me) discussed this issue in a previous thread. Now, like Kane-O and Kennedy, Dee has been "re-hired" by or "re-assigned" to another Entercom Rochester property. She's talented and could work any format in Entercom's Rochester plantation. You might have expected such a move, considering Doyle's comments in the Rochester D & C following the announced sale to Stephens. Good for Dee. Like Kane-O and Kennedy, she's a fixture in Rochester. She's probably not making what she used to, but the upside is she has a job and there's no heavy lifting or clean-ups in aisle five.

-9-

 

[Bob1370]

If you're Mike Doyle and trying to figure out where Dee Alexander fits best in Entercom's Western NY regional lineup, where would you put her?

Formatically she might fit very well on WBEE, which has a very AC way of presenting modern country.

I could also see her doing something on the Buzz--but it's hard to see her as Brian Robinson's successor in afternoon drive, that daypart demands something edgier.

She might be good on PXY as well, although they'd either have to pair her with Scott Spezzano in mornings (hmmm, now there's an idea) or shuffle the rotation to make room for her later in the day.

A heavily male-skewing station like CMF is the least likely fit.

Actually, the best place Entercom could put her, is in Buffalo on Star 102.5--I wonder if she'd be willing to make the move?

 

[theradiokid]

Dee Alexander might be good on a country station like BEE, I dunno. I think that the male scuing "Buzz" and CMF are out, as well as PXY because I don't think Alexander can do the kind of show that can apeal to an 18-year-old female. The only way Dee Alexander will come back to Rochester is via a format change. Oh, "Buzz," aren't you due for a format flip? You're getting in the way of WCMF. You'd better change to something that will bring in a new demographic, ya think? Okay, "Buzz changes format... Boom! A perfect time to put Alexander on the new station.

--The Radio Kid
(AKA Oswego Jeremy, as nicknamed by George of the Radio Racket.)
My email: [email protected].

 

[Mark Giardina]

If you're Mike Doyle and trying to figure out where Dee Alexander fits best in Entercom's Western NY regional lineup, where would you put her?
Actually, the best place Entercom could put her, is in Buffalo on Star 102.5--I wonder if she'd be willing to make the move?

I doubt that she will move to Buffalo, or even commute; she doesn’t have to.

Here is my take on what will happen in the near future.

When Tony’s current contract expires either Entercom, or Clear Channel will offer him a deal where he will work on a new morning show. If it’s Entercom that makes the offer, then I expect the Tony & Dee show will be reborn, just at a new station and call letters.

It would be interesting if both of them ended up back at the (former) WVOR, where they started together as a team back in the 80s wouldn't it?

 

[Bob1370]

Mark Giardina comments, "It would be interesting if both of them ended up back at the (former) WVOR, where they started together as a team back in the 80s wouldn't it?"

Hmmm....Drive 100.5 is by far the most under-performing of Clear Channel's full market signals. If they were to reunite Tony & Dee as the centerpiece of a new AC or hot AC format station, it would make sense in two ways; assuming it's part of a full rebuild of the station as a full service AC outlet like it was back in the day, it would fill a big hole in Clear Channel's portfolio of formats in the market. And it would give them perhaps the most effective competitor they could assemble, for one of the strongest competitors in the market.

It would be the same kind of strategic move that they're doing with Fox 95.1 in building a new personality classic rocker around Wease starting later this summer, only this time the target would be the Stephens group and not Entercom.

 

[bobn]

Sorry Bob, Wease won't be back this summer. He won't be back this year....and tony and dee won't be reunited....

And Wease's replacement got the same ratings as he had...without him. Perhaps Entercom knew something that Clear Channel did not...like Wease was the weakest player on the team...and they are glad to see him go.


Just maybe long time on air, bloated ego and high paycheck does not mean ratings anymore....And werent' you the guy who said the Buzz would fail and Entercom would bring oldies back. on 98.9 FM..oops...the buzz is #2 in Adults 25-54.... Perhaps change is good....

 

[OttoM]

Sorry Bob, Wease won't be back this summer. He won't be back this year....and tony and dee won't be reunited....

And Wease's replacement got the same ratings as he had...without him. Perhaps Entercom knew something that Clear Channel did not...like Wease was the weakest player on the team...and they are glad to see him go.


Just maybe long time on air, bloated ego and high paycheck does not mean ratings anymore....And werent' you the guy who said the Buzz would fail and Entercom would bring oldies back. on 98.9 FM..oops...the buzz is #2 in Adults 25-54.... Perhaps change is good....

Thanks for the High Falls perspective, "bobn". It's a quality addition to this thread.

 

[Element9]

Just thinkin'... if Tony & Dee make a break for another station, wonder if they'll do it immediately after they return from a station-sponsored cruise? Heh, heh, heh...

-9-

 

[cee]

Sorry Bob, Wease won't be back this summer. He won't be back this year....and tony and dee won't be reunited....

I don't keep up on this stuff like I used to, but I thought we all read that he had a 6 month non compete and will be back in August.

And Wease's replacement got the same ratings as he had...without him. Perhaps Entercom knew something that Clear Channel did not...like Wease was the weakest player on the team...and they are glad to see him go.

I'm no Wease fan...not in the least...his appeal has always escaped me(I also didn't enjoy being ridiculed on his show once because of my indirect association with some local performers he had a beef with...ego related). But IMHO the above quote would be a valid argument only if Wease were already on The Fox and was routinely beaten in the ratings by the current CMF morning team. I'm sure many CMF morning listeners will go over to the Fox to sample/listen to their long time favorite local shock whenever he begins his show there. How many listeners will stay with CMF and how many will permanently move over to Wease/The Fox? Time will tell.

 

[Bob1370]

"And Wease's replacement got the same ratings as he had...without him. Perhaps Entercom knew something that Clear Channel did not...like Wease was the weakest player on the team...and they are glad to see him go."

Bobn, are you sure about that? I'm looking at R&R's table of the 12+ overall winter numbers for the Rochester market (which was a Wease-less book) and the AQH share for WCMF dropped from 4.7 in the fall, with Wease, to 3.8 in the winter book without him. Mornings had to be a significant part of that decline.

I don't have any special pipeline into 207 Midtown. But word generally floating around the market, BTW, is that Wease's noncompete is expected to run out some time before Labor Day. So the fall '08 book could be a real test of both Wease without CMF, and CMF without Wease-but the early results for post-Wease CMF can't be all that encouraging for Entercom's cluster management. I'm sure they're hoping it gets better--or that people forget Wease--but they need to do something to provide more of a focus for that morning show in order to give it the edge Wease used to give it. Maybe moving Brian Robinson into the morning anchor chair would help--he brings an edge and sense of humor to a show, and mornings on CMF would give him the same latitude that his old afternoon show on Buzz gave him--and they could then bring in someone new to handle afternoons on what clearly isa tightly formatted show that allows only limited freedom for the jock to talk.