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Defend Management Moves to Eliminate Jocks

T

Throwdown

I have no personal grudges.
I don't know any of you, and the reverse is true.
If the shoe fits and it hurts...well then so be it.
If I wanted to be on the air I would be. I can't do REAL radio anymore and it is a waste of time.


I want to know if anyone cares to defend the idea that jocks/air-talent/dj's/personalities are worthless.

Worthless in the sense that most of them are paid $30,000 a year or less.
(compared to the AE's-Sales Managers-GM etc...)
Worthless in the sense that in SA a lot of them are now just Board Ops getting $8 an hour.
Worthless perhaps until (like now) the audience realizes what has happened and turns to other sources for music,
news etc...

Even now there are industry sources saying that Radio Managers like to consider themselves important, but RADIO is
dying. Look at the revenue figures.

I am just pointing the finger at the ones that KILLED IT.

The winners did it.
 
Wow, you are always so negative on things...I was just recently laid off from my gig in SA and jobless for 5 months and not ONCE have I complained or lost faith. I'm back now and starting in a major market next week.

My point is, do you have anything positive to say on this biz? I kinda feel bad for you...to have such a deep passion for being negative and bitter. And don't say your NOT bitter...we can all see the writing on the wall in your posts. It's sad, and I hope things bounce back for you in turn for the positive. If you have moved on from radio, why would you want to re-live your negative experience. Much less vocalize it? You say your doing awesome now...and thats great! Take that positive and run with it. It will do you better justice.

Radio isn't "killed"...it has evolved. Sure, not all of it positive nor some of it we agree or like of it. But whether we like it or not, we have to evolve with it and make it our own. But, if thats not your cake...then get out and form your own path outside the biz. You attitude is 95% of your own success. Really sit back and soak that in and think of anything in life...attitude plays a HUGE role.

I remember hearing a PD say "Bad attitudes in radio is like cancer...gotta get rid of it". It's attitude like yours that gets you fired...I am taking a WILD guess here and thinking your that "cancer". Why try to bring everyone else down? I've had some really crappy, and unfair events happen in my radio career thus far, but never became the bitter and negative person you are. Again, I' just feel bad for ya man. It must really suck to feel the way you do.
 
jpcgonebig- Thank you for that! I completely agree with you and would love to give you a cyber-hi-five for your post. It's such a downer to have to swim around in someone elses negativity. Congrats on the major market gig, hoep your good attitude rubs off on others within your new building.
 
jpc-beaun

I am all for positivity...and I have had my share of fun in radio.

Isn't it time we all stand up? Standing up is cancer to those who want us to sit down and shut up.

Great that you can wipe yourself off, pick yourself up and smile.
I am not unhappy at what I am doing.
It's like watching a crime being committed and being told to look the other way.
Just life oh well...Just keep smilin'....

I just think we should be allowed to defend ourselves not stick our heads in the sand.

It's obvious some of the people pulling the strings don't care, but if we don't care ourselves?

We deserve to get stomped.
 
IMHO, the current generation of radio is just natural evolution because of the technology that's available. I'm sure there were farmers in the early 20th century who went to their graves believing the quality of their hand-sown crops was superior to their neighbor's crops planted from a tractor. Farmers will never go back to planting by hand and radio will never go back to the way it was for most of the 20th century.
 
Throwdown said:
It's like watching a crime being committed and being told to look the other way.
Just life oh well...Just keep smilin'....

I just think we should be allowed to defend ourselves not stick our heads in the sand.
Click to expand...

Again, this all goes along with your own attitude. If your attitude is negative...it's gonna transcend onto the outcome. I'm not saying to "take it". I'm saying...if you don't like it, leave or make a change in the situaiton in a positive and diplomatic way...that results in change. Instead of just name calling, complaining on how BAD radio is, and any other negative stance...DO something to change it. You haven't done that. So the result is pure negative attitude with no resolution. Just a full circle of complaining. Do you wanna be that guy?

SHOW those "suits" you have a positive change which benefits the masses involved. You will be taken more seriously if you show positive PASSION than negative passion. If you put half as much passion into looking for a resolution to your so-called problem instead of whining about it...you'll be in a
winning position. Instead of being "the bitter former radio guy".

Again, I'm not looking to argue, just sharing my .02 cents just like you and everyone else in here.
 
daypart said:
IMHO, the current generation of radio is just natural evolution because of the technology that's available. I'm sure there were farmers in the early 20th century who went to their graves believing the quality of their hand-sown crops was superior to their neighbor's crops planted from a tractor. Farmers will never go back to planting by hand and radio will never go back to the way it was for most of the 20th century.
Click to expand...

This is exactly right...we don't have to like it. We have a decision. Move and evolve WITH it. Or move on and put it in our past. It's all in your attitude and passion. I'd like to believe the glass is half full.

I LOVE the way it was..and enjoy reminiscing about it. But we live and work NOW. It's truly the situation of "survival of the fittest".
 
Throwdown said:
by the way...

I left the biz on my own.
Click to expand...

Whether you we're fired or left on your own...dosen't matter.

If you we're fired...I can see the bitterness availing from that.

If you left on your own (like you stated), then you obviously didn't get things your way so you decided to dip out. The after you left, you still chose to bite the hand that fed you. Either way, not very diplomatic and pretty low on your end. Now you have moved on physically, but obviously not mentally. It's not your fight anymore, no need to stay in the ring.
 
Alright just to let you know. Throwdown is not Woody or Joey D. In fact Joey is in florida making a very good living and is a success (fyi) he is not doing radio. I understand that everything evolves, that is why I left radio. I may not like where radio is now, but if was obvious where it was going. Hey more power to whoever keeps going with it but always know when to change your stripes. You may be happier. Peace!
 
Bennie, I do not know you. But apparently a lot of people I know do. I have heard nothing but nice things about you. Now when I ask you this I do it with a hell of a lot more respect than throwdown since you seem to have an opinion on just more than than the old and current KTFM. Your insight seems to have its horizons far expanded to one station in particular.

To someone who has been out of radio, why do you still come here to read and post? I know for damn sure that wont be me for the most part. A year tops, but after that it just seems pointless.
 
Bennieben55 said:
Alright just to let you know. Throwdown is not Woody or Joey D. In fact Joey is in florida making a very good living and is a success (fyi) he is not doing radio. I understand that everything evolves, that is why I left radio. I may not like where radio is now, but if was obvious where it was going. Hey more power to whoever keeps going with it but always know when to change your stripes. You may be happier. Peace!
Click to expand...

Thats exactly right! And more power to the people that move on from radio...we all have choices.

But WHY force your OWN unhappiness on to others? Voicing your opinion is one thing, but starting a thread to "dig" for more negativity is just plain bitter. Any way you cut it.

And that's exactly what Throwdown does...dig for invites to his own "pity party". He can defend it all he wants and say the opposite of what's written in black and white. But we can all see through his bitterness and refusal to accept and move on.

Moving on is great! Now show us you can move on, and add something constructive and intelligent to this board.

Again, anyone is free to voice an opinion...but this is clearly a cry for people to play in his own misery.
 
Stick your heads in the sand...

If it makes you feel like you are better than me.

Maybe you have not been through a tenth of what I have. Perhaps this should all serve as a warning to you about your near future...

If you are still on the air-trying to be...then you will not be able to speak the truth.
I am not forcing my unhappiness on others I am looking for others who want to FIX IT.
I knew where radio was going...I got out. I want to be a part of the new radio.

This is madness...Those responsible not liking what I am saying is one thing, but my radio brothers and sisters?
Are you all that whipped? Just throw your hands up and move on it's only radio?

If that is true then we are all to blame...
I was not steeped in radio by mentors of that little character. If that is your stance...go be a mailman or whatever...

The future is so bright...I just won't let any of the problems bother me...Life is so awesome....Why be bitter?
Why talk about those who destroyed the industry? Just put on a big fat happy smile and pretend everything is dandy.

HA HA
 
Some of the comments slammed at me are just as bi-polar.

Do something positive to changes things...or You are not in radio so why do you care?

I want to stay in radio, but there is not radio worth staying in, as it is!
I did not want to leave, logic made me do it.

Also...

It was not because of some new technology that JOCKS all over the country lost their gigs, or took paycuts.
The technology to VT has been around way before computers...
The VT stations never made it to the majors because they always lost to live people...
Even with new technologies...people want to hear people.

This made saving money easier for the Corporate owners.

I am ready to start a bright new future with the new technologies...
If the platform (radios) changes to wifi then content of quality will still be needed...thankfully moreso.

I am just trying to let the suits in the halls with the cheesy smiles know...I knew what you were up to, I knew you never cared and it never bothered you to pull the rug out on guys like Joey Dee and hundreds of others all over America.

And it was not and it will never be the right thing to do. These types do not lose sleep over when your next house payment is due.

And they should.
 
HAHA...Throwdown, you still fail to see my point nor understand it. It seems if things are not your way, you want nothing to do with it. My suggestion is to then purchase a radio station so you can do it YOUR way. I'm not going to be the broken record here...Best of luck to you.
 
Radiojudge, Thank you for the respect you have given me. Look,one of the reasons I still get on is because it is still hard to let go it is in your blood and it also doesn't help especially if the job I do now still requires me to associate with many radio station, not only locally but nation wide. So technically I am still involved but in a different capacity. I do not get into arguments about what station is the best or who was the best pd etc..... Everyone has their opinion. Weather you are still in radio or not if you did it, it will always be with you so you will always have an opinion. Again, thanks for the respect and to you the same. Peace!!!!!!!!
 
throwdown you are a sad case. so many former radio nerds left the industry and are now talking about how great it was. if you were a board op and left because you got no hours it doesnt mean you left on your own. if you were really that good you would still be in the game. you just dont have the goods and probably never did.
 
I guess I am going to be the guy who defends Throwdown. Everyone seems to be attacking him for being negative. I've heard that label before whenever anyone has an opinion about the way things are run at a radio station that is contrary to the management line. I've also heard "Well if you don't want to be here then you need to leave..." That's a great one. You put years and years in working your ass off giving blood, sweat and tears to create something and sustain it then when some corporation comes in and wants to bust you down to making $8 an hour or just not give you even a cost of living raise for years when you have a family to support and quite frankly probably can't afford to go back to school to "start a new career" and you become a fly in the ointment. Working for the greater good of the company. Very Orwellian. I know from where you come Throwdown. I am still in radio as my screen name attests too. I for one have to strongly disagree with those who say that radio is just updating to the technology that's out there and that this is a natural evolution. IMHO, the idea that if we just spend less on our staff and promotions, we will make more money is incredibly short sighted, bottom line now thinking. In order for local, terestrial radio to exist and compete in the long run...its going to be about the personalities that are on the air. Its going to be about the localness for lack of a better toon. A radio station that is running like a juke box is destined to fail because anyone who wants that can just go to that new technology and get the same thing programmed to their personal taste. What you can't get from an iPod is that entertainment and informational factor that comes from having a jock there or a talk host who knows their stuff. Give me a station with a decent signal and enough budget to have a full time on air staff and at least some promotions budget and the time to make it work and I will beat anyone in any market.....I guarantee it.
 
And on that note...I once heard a great "negative" yet true statement from a wise old radio man: "As much love as we put into this business, you'll never receive the same amount in return."

As in any business...use your passion to turn it around. Opinions are great, but wouldn't you want to DO something to change that?

Work smart, not hard.
 
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