Dr. o Fun said:
Lee,
To answer the title of your post, Define Offensive, would be:
Anything I wouldn't want my eight-year old daughter to hear (in song or dialogue) including the seven words you cannot say on TV/radio as so eloquently stated by George Carlin.
dr
We need to remember that radio is a mass medium...anyone with a receiver can tune in, meaning anyone, from your great-grandparents to your great-granchildren, could be listening in at any time on any frequency. If that's too restrictive, there are alternatives that include uncensored music, Howard Stern and Playboy Radio (all for a fee, on satellite....in much the same way you pay for content on HBO and Cinemax that the broadcast networks can't provide).
About 10 years ago, I wrote a regular column about Phoenix radio for David Ferrell Jackson's ahead of its time RadioDigest.com. One of them was about this very topic...and why we were still worried about words, either spoken by talent like Howard Stern or in song lyrics.
The analogy I made at the time was that McDonald's could score very big points for edginess if it renamed its signature sandwich the Big F***in' Mac. There are millions of people who would see it on the menu, love the joke and the irreverence. But they're probably already buying McDonald's food. You've amused them, not converted them.
There are millions more who would turn around and never set foot in McDonald's again no matter what.
The object of broadcasting...perhaps more now with PPM than in the past couple of decades...is to get the largest possible number of a given group to listen. The more that do, the more you can charge for your advertising.
Very few people will stop listening because you don't say those words on your air. An exponential number will if you do....even if it's only when they've got the kids in the car with them.
---Michael Hagerty