what did the ratings look like? thats a broad question in a nutshell from the spring to the fall 98' book, overall numbers doubled, the strength was in women from all categories with increases as much as 7-8 points over the spring 98' book, and in some cases BBI bested sister a/c wmxw's numbers and more than held its own with other stations in the cluster, close 2nd and nearly beat the hawk in some categories, not bad for a debut. so what did management do with a great start on a new station? they fired the morning show, that, along with other changes eventually killed the station through time. what will they do against the hawk? depends on how vulnerable they are, and IF CC is making a big mistake to go there again or they see a weakness in the hawk right now... time will tell. the hawk has a big signal, BBI does not, Classic Hits should have worked, since no one was doing it, so i'm skeptical about the return to country against a Heritage station like the Hawk...JustPastBuffalo said:What did the ratings look like the last time WBBI was Country and what are its chances now going head to head with the Hawk, the heritage Country station in the market?
i don't know where radio anywhere is not a train wreck...d21ofnj said:Binghamton radio seems to be a trainwreck...except for WJOB and occasionally Out 97 ;D
stevewillett said:If I recall, WBBI did okay when owned by Marc Steenbarger. Clear Channel hired the Breakfast Flakes when they got fired by the Hawk. For one book they practically tied the Hawk as they debuted Glenn and Heather. During the 2nd book with the Flakes, numbers were significantly down and the Hawk was back to their high ratings and CC fired the Flakes.