Delilah gone from My 102.5

[carolinaradio]

My 102.5 has dropped Delilah. Aaron Rogers (voicetracking from Madison, WI) has replaced her.

Great news!

 

[Scooter Lesley]

Well,...(southern prefix)...I said,...well, well, well,...smart move #2 has actually occurred! Smart move #2, since changing the format, that is. Ding Dong, the Witch is Dead. However, Cheap Move #1 has also occurred; a Voice Tracker, instead of a human! Yeah,...their Nights will go up...because there is music, instead of Sap Stories. No dout that it was a contract issue.
If they are just using VT for now, I understand, but a live "Nighter" would be brillant!
Collectively,...still alotta work to be done for both MY & MAGIC!

 

[carolinaradio]

I really, highly doubt that they'll do anything live at night. 93.7 and 98.1 are the only live stations at night. 93.3 used to be.

As for 102.5, it sounds like they are not playing any pre-90s music now, at least at night. It seems like they are playing more fresh/new/current music too. January has definitely been their best month so far for adding new music.

 

[awp69]

I really, highly doubt that they'll do anything live at night. 93.7 and 98.1 are the only live stations at night. 93.3 used to be.

As for 102.5, it sounds like they are not playing any pre-90s music now, at least at night. It seems like they are playing more fresh/new/current music too. January has definitely been their best month so far for adding new music.

Yep! Was listening tonight on the way back from Myrtle Beach and was pleasantly surprised. They did a pretty good job of making Aaron Rogers sounding local. I actually thought it was someone local until I saw this thread. But yes, not a single 70s or 80s song that I heard on the way home (not that I mind some 80s in there).

On an offtopic note, the trip reinforced my feelings that The Planet is the worst rock station in the state. Rock 94.5 in Columbia was sounding pretty good and everything else I heard even in Florence and Myrtle Beach was at least "ok" and definately better than WTPT.

 

[carolinaradio]

I really, highly doubt that they'll do anything live at night. 93.7 and 98.1 are the only live stations at night. 93.3 used to be.

As for 102.5, it sounds like they are not playing any pre-90s music now, at least at night. It seems like they are playing more fresh/new/current music too. January has definitely been their best month so far for adding new music.

Yep! Was listening tonight on the way back from Myrtle Beach and was pleasantly surprised. They did a pretty good job of making Aaron Rogers sounding local. I actually thought it was someone local until I saw this thread. But yes, not a single 70s or 80s song that I heard on the way home (not that I mind some 80s in there).

On an offtopic note, the trip reinforced my feelings that The Planet is the worst rock station in the state. Rock 94.5 in Columbia was sounding pretty good and everything else I heard even in Florence and Myrtle Beach was at least "ok" and definately better than WTPT.

Yes, he does sound very good and local. More so than Dave Kent (who is at WKSL/Raleigh), but he is not bad.
They sound the best tonight, IMO, that they have since they started - I wonder if they'll keep this sound all day, or just at night (some stations go more modern/aggressive at night). This was what they sounded like for around 90 mins tonight:


Colbie Caillat- Brighter Than The Sun
Howie Day - Collide
Miley Cyrus - The Climb
Fray- Over My Head/Cable Car
Train - Meet Virginia
Adele - Set Fire To The Rain
U2 - Beautiful Day
Usher/Willi.I.Am - OMG
Maroon 5 - Moves Like Jagger
Coldplay - Violet Hill
P!nk - Raise Your Glass
Taylor Swift - Love Story
Lady Gaga - You & I
Killers - Mr. Brightside
Black Eyed Peas - I Gotta Feeling
Kid Rock - All Summer Long
Goo Goo Dolls - Slide
Gavin DeGraw - Not Over You
Kelly Clarkson - Because Of You
Daughtry - No Surprise
Adele - Someone Like You

In addition to the new Gavin DeGraw and Adele songs I've never heard them play locally, they played Usher/David Guetta's "Without You" and Katy Perry's "The One That Got Away", which are climbing up the AC/Hot AC charts.

I think WARQ in Columbia and WKZQ in MYB are great rock stations, much better and more 'polished' than The Planet. WTPT is just terrible.

 

[carolinaradio]

^ Following up on my last post, they are still playing the 80s music and are more conservative during the day than they apparently are going to be from 7pm-12am. They still, of course, run the national premium choice Hot AC from 12am-5am.

 

[awp69]

^ Following up on my last post, they are still playing the 80s music and are more conservative during the day than they apparently are going to be from 7pm-12am. They still, of course, run the national premium choice Hot AC from 12am-5am.

Yep. Noticed the same thing. Haven't heard any 70s stuff though -- at least when I've listened. The closest I've heard to derailing back to traditional AC was "Open Arms". As much as Journey was a part of my days growing up, that particular song is deserving of the "soft" stuff that I don't think really belongs on Hot AC.

Still glad they ditched Delilah. It's at least a move in the right direction. When they were playing only 90s and newer last night, i thought maybe they were responding to Chuck by focusing primarily on newer hits.

 

[carolinaradio]

^ Following up on my last post, they are still playing the 80s music and are more conservative during the day than they apparently are going to be from 7pm-12am. They still, of course, run the national premium choice Hot AC from 12am-5am.

Yep. Noticed the same thing. Haven't heard any 70s stuff though -- at least when I've listened. The closest I've heard to derailing back to traditional AC was "Open Arms". As much as Journey was a part of my days growing up, that particular song is deserving of the "soft" stuff that I don't think really belongs on Hot AC.

Still glad they ditched Delilah. It's at least a move in the right direction. When they were playing only 90s and newer last night, i thought maybe they were responding to Chuck by focusing primarily on newer hits.

Strangely, some Hot AC stations that play more older stuff still play Journey. Not that I agree with it but they may have reason. I'm looking forward to listening some tonight to hear what it sounds like again.

I like the way they sound at night. Maybe they are testing to see how that musical approach works for them, maybe if it's positive they'll sound like that all day. I was surprised at some of the stuff like "Violet Hill" and "Mr. Brightside."

 

[awp69]

Strangely, some Hot AC stations that play more older stuff still play Journey. Not that I agree with it but they may have reason. I'm looking forward to listening some tonight to hear what it sounds like again.

I like the way they sound at night. Maybe they are testing to see how that musical approach works for them, maybe if it's positive they'll sound like that all day. I was surprised at some of the stuff like "Violet Hill" and "Mr. Brightside."

I actually don't mind Journey. I loved them growing up - things like "Separate Ways" were among my favs growing up -- and certainly don't mind some 80s in the Hot AC mix. I guess just for some reason the song "Open Arms" seems to have more of a slow Magic feel to it almost as it it was a 70s song.

No biggie. I can take songs like that as long as the mix in general is upbeat and leaning 90s and 2000s.

Definately hope you're right about them testing the more aggressive mix at night.

 

[tylerSC]

Did they keep Delilah on 102.9? Heard they may be tweaking their format a bit.

 

[carolinaradio]

Did they keep Delilah on 102.9? Heard they may be tweaking their format a bit.

Yeah, Delilah's still on 102.9, but they're much more of a mainstream AC. Still, since Charlotte's a PPM market (which she has been bombing in), they could drop her sometime soon.

I was surprised when 102.5 played Guns & Roses just a few minutes ago.

 

[awp69]

I was surprised when 102.5 played Guns & Roses just a few minutes ago.

I also heard Def Leppard and AC/DC at one point or another over the past few weeks. While they're still slow in the new adds (except at night), they don't seem to be afraid to play a slightly harder rock song into the mix (sadly, along with some slower ballads that don't fit the upbeat feel of the station).

 

[carolinaradio]

It looks like they've definitely pulled the plug on the ABBA/Gloria Gaynor/etc. disco and have improved:

http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=WMYI-FM

 

[MarkSC]

Love it when guys go on and on about what makes a female targeted station sound "better". No argument that Delilah doesn't fit MYI anymore, but slapping on a voice tracker from Wisconsin isn't much to celebrate. Delilah drew huge female numbers when MYI was on track with Mainstream AC. Those numbers won't be back.

 

[GordonSims]

Love it when guys go on and on about what makes a female targeted station sound "better".

I've always loved that concept as well
Since when do men know want women want??

(No offense intended, I promise)

 

[wildbill87]

I am pretty much brand new to this site as a poster but Do you guys think they are gonna make a flip at 102.5?

 

[awp69]

Love it when guys go on and on about what makes a female targeted station sound "better".  No argument that Delilah doesn't fit MYI anymore, but slapping on a voice tracker from Wisconsin isn't much to celebrate.  Delilah drew huge female numbers when MYI was on track with Mainstream AC.  Those numbers won't be back.

Well, first of all, even if they are "targeting" women, the new WMYI plays a mix that didn't previously exist in the Upstate. I think it was a big mistake early on when they had promos saying things like "it's not your husband's station" (I haven't heard it in a long time, so I think maybe they rethought that). There's no reason a Hot AC shouldn't appeal to men as well as women.

And while, sure I'd like someone local, having a voice tracker from Wisconsin sure the hell is better than Delilah if you're trying to be Hot AC.  To me, their mix -- again even if targeted towards women -- is something that appeals to people in general that aren't young enough to appreciate all of the rythmnic stuff on B93.7 and too young to like the traditional AC on Magic.

All we're commenting on is what stood out like a sore thumb on a Hot AC station. And Delilah stuck out. Playing slow love songs when trying to be "fresh" didn't sound good regardless of who they are targeting.

And yes, carolinaradio, that new playlist looks much better. Nice to see even things like New Order on there. I'm not a woman, but the Upstate needed something lke this.

Oh and I might add as far as the "targeting women" thing goes, I've heard songs from groups like Guns N Roses, AC/DC and Def Leppard lately that I would say seem to be trying to attract more men. Maybe they realized they could capitalize on a larger fan base. Either way, I like the changes they're making and I'll be listening.

 

[awp69]

I am pretty much brand new to this site as a poster but Do you guys think they are gonna make a flip at 102.5?

If you look at some of the previous threads, MY 102.5 already did flip last fall from traditional AC to Hot AC. Just has been a bit slow in making some changes to fit their new format.

 

[carolinaradio]

Love it when guys go on and on about what makes a female targeted station sound "better". No argument that Delilah doesn't fit MYI anymore, but slapping on a voice tracker from Wisconsin isn't much to celebrate. Delilah drew huge female numbers when MYI was on track with Mainstream AC. Those numbers won't be back.

Well, first of all, even if they are "targeting" women, the new WMYI plays a mix that didn't previously exist in the Upstate. I think it was a big mistake early on when they had promos saying things like "it's not your husband's station" (I haven't heard it in a long time, so I think maybe they rethought that). There's no reason a Hot AC shouldn't appeal to men as well as women.

And while, sure I'd like someone local, having a voice tracker from Wisconsin sure the hell is better than Delilah if you're trying to be Hot AC. To me, their mix -- again even if targeted towards women -- is something that appeals to people in general that aren't young enough to appreciate all of the rythmnic stuff on B93.7 and too young to like the traditional AC on Magic.

All we're commenting on is what stood out like a sore thumb on a Hot AC station. And Delilah stuck out. Playing slow love songs when trying to be "fresh" didn't sound good regardless of who they are targeting.

And yes, carolinaradio, that new playlist looks much better. Nice to see even things like New Order on there. I'm not a woman, but the Upstate needed something lke this.

Oh and I might add as far as the "targeting women" thing goes, I've heard songs from groups like Guns N Roses, AC/DC and Def Leppard lately that I would say seem to be trying to attract more men. Maybe they realized they could capitalize on a larger fan base. Either way, I like the changes they're making and I'll be listening.

I agree. They target women, most definitely. I think they've made a lot of flubs, but aside from Chuck-FM (which is probably a 50/50 male/female station), if you don't like country, the male-oriented stations here are unlistenable. Choices are limited.

As far as voicetracking, in a market this size, that's more than likely what you're gonna get unless it's syndication. There are exceptions, like B-93.7, but most every other station in the market is not live. I'm not a fan of it either, but that's just the way it is. I like the way they sound at night, honestly, it makes more sense than what they're doing during the day.

 

[awp69]

I agree. They target women, most definitely. I think they've made a lot of flubs, but aside from Chuck-FM (which is probably a 50/50 male/female station), if you don't like country, the male-oriented stations here are unlistenable. Choices are limited.

Yeah, I'm not saying that they aren't trying to primarily target women, but as you say, I think it's ignorant to think that there won't be a fair amount of men listening to it as well. Even though country is big in the South, I still even feel that demo as a whole probably leans more towards women as well. Gushing about the latest country hunk or sympathizing with the sad country ballads by the female singers. That's a big generalization, but that's been my experience.

Most men want rock. And those stations are basically unlistenable around here. So where are we going to go...to something that at least sounds modern enough to not bore us to tears and not sappy enough to put us to sleep. The only choices as far as I'm concerned are Chuck and MY. I favor MY only because Chuck does go to a bit older demographic.

So basically, all I'm saying is I don't think it's wrong for us to say what we think "fits" with MY because it's not just women that listen to it and even if it targets them, there's certain things that just don't fit their "fresh" or Hot AC programming.