> > You're not Oprah or Martha, Delilah. You're supposed to be
>
> > deeper thinking than that. That crap is not what makes
> your
> > program work. It supposed to be something much more deeper
>
> > and real to your audience than whatever money can buy.
>
> Radio is fleeting...making your name a "brand" is forever!
>
> You can bet long after their media sun has set there will
> still be Martha Stewart and Christopher Lowell home
> accessories.
......yours for $1.00 at Goodwill or at someone's garage sale a year from now. Not a very elegant future. If I were to make a product, I would want it to last a while and be more than just temporary eye candy. Style changes too much to be worth it.
>
> 'O' will still be a magazine.
Waiting room/lobby end table fodder....
>
> Look at the number of CD compilations packaged using the
> names of Casey Kasem, Dick Clark or Wolfman Jack.
Where?
>
> "Delilah" is a brand that represents love, romance,
> emotions, compassion....
....that can turn into greed, pretentiousness and overblown marketing if she does not tread very carefully in her business affairs, something Delilah is painfully finding out now. This debacle is part of why I don't think it's a good idea for her. She's obviously not prepared for the cutthroat business world, who probably look at the press of her business naivete and lick their chops. She may have a lot of great ideas under her hat, but if she can't keep her own radio show running without legal complications, mass marketing of her radio image will be a DISASTER. And she'll keep getting screwed until she gets hip and stops presuming every sweet talker is an angel. Like I said before, even demons can temporarily become angels if there's money in it for them.
Delilah really should have waited and stayed with her Jones deal.
Why also ruin it with a clothing line made by unpaid children in a sweatshop in Honduras?
Why not a TV special? Toni Grant did
> it. Adam Carolla and Dr. Drew made Loveline a series. So did
> Dr. Laura ... for a little while.
Adam Corolla and Dr. Drew talked about SEX on the radio. That was their hook. God only knows what Dr. Laura thought she had that inspired her disasterous TV show. And where's Toni Grant these days?
Honestly, she's better off OUT of this graveyard...
>
> > 4. "As many athletes and entertainers are, I think she is
> > naive in business ways, and the agreements are complex,"
> > Lewis said. "And I think she just didn't understand any of
>
> > that, just trusted that the defendants were setting up
> > things the way she understood they were setting them up."
>
> Was she naive or crazy like a fox? Jones Radio isn't
> Premiere, but it's not two tin cans and a string either.
> Think she wasn't already making a couple hundred thousand
> with her existing deal? You can't live in that tax bracket
> without knowing SOMETHING about the fine print.
When you let others handle most of your business affairs, I say it's pretty naive.....
>
> Something tells me there's more to this deal she made in
> Dallas - and the relationship between the person she made it
> WITH - than is being told now.
Well, if there is an ill-advised relationship going on, the smart thing for her to do is to come clean about it with everybody on her own RIGHT NOW instead of waiting for the other shoe to drop. Her chances for forgiveness with the public are far greater by coming clean than they would be with an embarrassing scandal. Secondly by coming clean, she takes away one of the defendant's most valuable weapons against her.
I just think she's gotten too starry-eyed. Yes, Oprah and Martha have nice designer lines of stuff. But how much really leaves the shelves at full price and how much get wriiten off and tossed in the clearence racks? At K-Mart the other day, I saw a lot of Martha Stewart stuff from last year in a blue-light discount table, being pawed at by crusty old hags and skanky tweeker chicks. Is this how she wants to be remembered? Just a here today, gone tomorrow clothing fad? I think her show in itself is all she needs and it's successful enough. Adding on all this extra stuff will only weigh it down and if it fails, it's going to hard to recover from.....
>
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