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Delmarva Broadcasting Sold to Forever Media

I think it was because 1) many AM stations were looking for FM counterparts/translators, etc. The 101.7 was a good fit and 2) the signal isn't that great in Wilmington. (If you do a quick look on Radio-Locator, when you pull up "Wilmington DE," 101.7 isn't even on the list!) I can't image a station with that signal, with no decent sized city in the primary coverage area, could make much money -- especially as an urban.

101.7's stick is in western Cumberland County. No wonder Delmarva flipped it.

ixnay
 
Looks like Forever Media is a trying to pick up another small market. Can't say I like the lack luster branding or arcane personality names, but if they have a niche in the radio landscape. We'll see.

Maybe they just wanted/needed to invest some 1031 money before the deadline.
 
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