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Delmarva Question

Since the Delmarva (Salisbury/Ocean Cty) area currently has no NBC outlet, where do most of its viewers get their NBC from over the air? Is it WRC-4 DC (NBC O&O) or WBAL-11 Baltimore (Hearst)? Are their sticks (transmitters) powerful enough to reach that area?
 
Oddly enough, the strongest NBC affiliate in Salisbury is predicted to be W30CI Onancock, a translator for WAVY Norfolk. I have no first-hand knowledge, but going purely by coverage predictions, eastern Delaware looks to be best served by WMGM, and WRC/WBAL look to cover western Delaware and the section of Maryland between there and the Chesapeake.

W30CI http://www.rabbitears.info/contour.php?map=Y&appid=1421507
WMGM http://www.rabbitears.info/contour.php?map=Y&appid=1135000

WBAL http://www.rabbitears.info/contour.php?map=Y&appid=1421405
WRC http://www.rabbitears.info/contour.php?map=Y&appid=492135

I am somewhat surprised NBC hasn't shown up on WMDT 47-2 or something like that.

- Trip
 
However, to my knowledge, many cable systems in Delaware carry WCAU from Philadelphia, as the entire state is in that market. In Dover, the cable systems there carry WCAU and WBAL, with the systems in the Salisbury area carrying WRC and WBAL. As far as know, neither WAVY nor WMGM is seen on cable in the MD and DE portions of the region.
 
I used to visit there, when TV was analog, and you could pull in Channel 12 from Richmond easier than DC or Baltimore. Of course I had a portable TV with an attached antenna.
 
I agree with tripinva. NBC is adding affiliates on subchannels
in places like Dothan, AL; Jackson, TN; and Jonesboro, AR, so
why not either on 16-2 (WBOC) or 47-2 (WMDT)?
 
Possibly because NBC has an O&O in DC. WRC is on cable systems in the area, they might lose that if NBC was on a subchannel of a local station
 
DirecTV provides WCAU-HD from Philadelphia with the Salisbury stations.

Fios and Comcast however provide WBAL-HD and analog throughout the market, with the addition of WRC analog coverage in the MD side, and WCAU analog coverage in the DE side as well.

Charlie Ergen's Dish Network, that likes to go rogue, doesn't provide local channels (or ABC, CBS, Fox) into Salisbury, but supplements NBC via WHAG, which is a somewhat lousy NBC option from the other side of MD.

Mark said:
Possibly because NBC has an O&O in DC. WRC is on cable systems in the area, they might lose that if NBC was on a subchannel of a local station

I was actually thinking it had more to do with WBAL. As in Hearst collects the retransmission revenue from cable operators in Salisbury, as it is the primary NBC, so it's additional revenue to WBAL's bottom line. That in turn is accepted because NBC would rather WBAL stay as NBC for Bmore, than it switch to ABC. In addiiton, it's somewhat granted to keep Monterey CA and some other markets with NBC on the primary channel as well, than ABC securing all of Hearst's best stations.

The downside is NBC suffers from weaker exposure in the Salisbury market by not having an affiliate. The networks generally want affiliates in neighboring markets of an O&O market.

For example, FOX had WTTG and WTXF, but in the end, FOX granted WBOC the subchannel of FOX affiliation, as reaching those homes via OTA and local affiliate, trumped just WTTG/WTXF O&Os covering the market vicariously.
 
@azumanga: Sussex County, DE, which includes Seaford and Rehoboth Beach, is a part of the Salisbury, MD DMA.
 
bpatrick said:
I agree with tripinva. NBC is adding affiliates on subchannels
in places like Dothan, AL; Jackson, TN; and Jonesboro, AR, so
why not either on 16-2 (WBOC) or 47-2 (WMDT)?
WBOC 16-2 (or 21-2) is FOX while WMDT 47-2 is CW+.
 
I believe Northampton County, Virginia, at Delmarva's southern tip, is part of the Norfolk-Portsmouth-Newport News, VA-NC DMA. I'm not sure about Virginia's other Delmarva county, Accomack.
 
RadioDaze said:
I believe Northampton County, Virginia, at Delmarva's southern tip, is part of the Norfolk-Portsmouth-Newport News, VA-NC DMA. I'm not sure about Virginia's other Delmarva county, Accomack.

Accomack is also within the Norfolk etc. TV market -- the Salisbury market only involves Maryland and Delaware.
 
KML-224 said:
@azumanga: Sussex County, DE, which includes Seaford and Rehoboth Beach, is a part of the Salisbury, MD DMA.

Sussex Co. also includes Delmar, DE, which is literally across the street (DE/MD Route 54) from Delmar, MD (and is +/-7 miles from downtown Salisbury). The Delmars' high school is in Delmar, DE and draws from both Delmars.

ixnay
 
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