And if you don't want to hear them discuss politics, there are other choices for talk, music, etc. I am simply saying that this is what they've done and they've found success with it and once they don't have
success, then you will see a change. WEEI and WBZ-FM will have various successes and failures in
different time slots and with different demos (one 6+ rating had Sports Hub getting ratings over
14 times higher than EEI!). Each team has 2 major sports (well, Sports Hub also has the one where
people run up and down the field over and over and once in a great while someone scores a gooooooooooooooooal, too) teams, their own hosts, etc. and while the Herald and Globe articles
about the "great sports radio war" will inevitably have comments by people complaining about
various hosts, etc., there still will be a considerable amount of people who will tune in even
if you think they'd be crazy to listen to a show that delves into politics. "Who in the world would
want to listen to that crap on WEEI?" ---Some people do.
Judith Crist of the NY Times once said, "Nixon won? I don't know anybody who voted for him!" Well,
sure, nobody SHE knew did, but SOME folks did. Similarly, you might think nobody would want to
hear D&C mix in the politics but clearly some do.
Perhaps WWZN could have Santos do a morning show where he talks about sports and mixes
in left wing politics. ("Today's topic: Why should we keep score? Isn't it unfair for one team to win?"
...Don't laugh. In some schools they DON'T keep score because it might hurt the widdle
kids' feelings....)
And if you do what to hear poli-talk, there is indeed WRKO, WWZN, WTKK, etc. But WEEI--and
this is their decision, not mine--chooses to mix in the politics on WEEI.
As one line of an ad for Accountemps once put it, "We do things that way because...this is
the way we do things." Exactly. It has worked for WEEI over the years and if the ratings
got lower than whale excrement (some say they already are), perhaps there would be a change.
Talk to Mr Wolfe about it, I've said my piece. And hey, wasn't that a heck of a game tonight?
I was able to actually hear it because WEEI is now on FM and I could hear it at work!
You see, they finally discovered there's this new broadcast band called FM with signals
that won't be obliterated by interference.
It's really...groovy.