Radio_Realist said:who his competition will be.
I don't have any inside information. However, I am confident that I can say without fear of contradiction that his competition will be whatever talk shows are on the air on other stations while his show airs. I also have a high level of confidence that if he is on the air from (hypothetically) 8:00 PM to 10:00 PM, talk shows that air from noon to 3:00 PM will not be his competition.
Very helpful, smart alec. Don't waste our time with garbage.