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DePetro's Ineffective Signature Campaign - a real study

This story is also fading quicker than Dick Cheney's approval ratings, but it is worthy of looking at so here goes.

John DePetro's signature campaign is up to 518 questionable names with no evidence they are real people.

I can tell you for certain I haven't posted at all, but someone is using one of my handles:
311. The Mad Faxer This is totally unfair! Now who am I gonna pick on!

Brilliant! How DiPietro and his attorney think this "campaign" is going to achieve anything is the real question. Would you want to hire Pete Bellotti if they fail to get a decent "settlement package" from
WRKO after seeing this fiasco?

John D. writes:
"Peter Bellotti..the defender of the faith and leading the charge for freedom."

DePetro doesn't get it. No one cares. It's kind of like Paul Marshall getting axed from WAAF and many people in the community oblivious to the fact he was even on during drivetime. AAF has a niche audience, but Marshall didn't resonate with the hundreds of thousands of people in Worcester County. How are
Mistress Carrie's ratings compared to Marshall's? Going to Iraq did not hurt her in the promotional dept.

DePetro should've gone to Iraq and reported from there. His petition makes Mike Dukakis in the tank look like a stroke of genius by comparison.

That many of these egotistical personalities spend their time attacking us - the people who like to talk about radio - is truly telling. Most of the "regulars" on this board have been involved with radio - at least as fans, for decades. We like to chat about it. Those who had the power to shut us off if we call in can't believe we won't support them when they get the boot. Their egos are totally off the map.

They'll do the slash and burn thing on this poster, as usual, which will only prove my point. We're here to talk about radio, their job is to be ON the radio. Yelling at the messenger instead of accepting some good advice is the problem with the DePetro/Paul Marshall types. Marshall couldn't connect with two audiences on two major stations in a 2 year period. In radio life he was invisible to the Boston market.

DEPETRO'S PETITION:
This alleged petition only reaffirms that WRKO's decision was correct. The people have spoken. If anything the "petition" will keep potential employers away. Look at the "names" and the ridicule here:

370. Haywood Jablowme Would ya?

Names like "John Kennedy", "HC" (Howie Carr), "John DiPietro", and the biggest supporter "Line Voided".
If anything negative is written, it is rejected. The Line Voideds stay as alleged "votes". but here's the real evidence of stupidity: compare DePetro's campaign to the WBCN strike.

When WBCN went on "strike" it had huge community support. Oedipus certainly rode on the coattails of The Big Mattress and Tommy Hadges and all the pioneers that did the heavy lifting, but at least Oedi picked a winner. DePetro has picked a loser and that loser is himself.

When Trevor Gowdy received the Boston mail from WCGY's Boston P.O. Box he was stunned by the thousands of postcards and letters we got in support of Boston Music Showcase the first month. And it kept building.
We promoted the heck out of the show. Real people calling in from gas station's by the side of the road to request songs like RTZ's "Dreams", stuff you couldn't hear anywhere else struck a chord with the community on a 50,000 watt station starting at 6 PM on a Sunday night. DePetro's mistake mirrors Kerry Healey's major flaw (and how ironic they both shared DePetro's final days on WRKO together; that it was the campaign that deep sixed them both). Healey had an amazing platform for 4 years, but she was aloof and holier than thou. Deval Patrick pressed the flesh. She didn't.

At WCGY we reactivated a station that was dormant. The strategy was simple, Harvey Wharfield had huge
ratings at WZLX and I understood that we had to capitalize on that quickly to alert his huge following that he moved. God knows WZLX wasn't going to advertise their star player had moved to another signal. I put together a playlist for every single BOSTON MUSIC SHOWCASE program that I was involved with, Harvey or his wife typed them up, and we got them out onto dozens of mailing lists with hundreds and hundreds of names and addresses. Sponsor mailing lists, our Fall Music Conference mailing lists AND - as an added bonus - the bands began mailing the playlists out along with putting them in their press kits. It was amazing. But we were surprised when they started tuning in and voting for their favorite songs by postcard. I still have stacks of the material in 3 ring binders, it was a huge phenomenon, and we were very careful to weed out the "similar names" or similar handwriting. We had no internet to speak of in 1991, just old fashioned playlists and postcards.

Wharfield had his legacy of WKOX, WAAF, WZLX and his Arbitrons, 1, 2, and 3 consistently in Drive time (switching with Dale Dorman at KISS and Parenteau at WBCN, the three hosts were the Top 3 in Boston for certain demographics and maybe 12+) Promoting a popular host who had moved was hard work, but to General Manager Trevor Gowdy and Program Director Steve Becker is due. They gave us a lot of latitude (and tons of xerox paper and postage) to get the word out. But we did the hard work that DePetro is not doing.
We pressed the flesh. We were putting flyers in nightclubs, music stores. It was good old fashioned radio promo and it worked.

When you've got a good product you have no need for this:

The Independent Man http://depetro.com/

465. signature rejected
405. Hc JC got a line on a gig in Idaho for ya...Call me.
404. line voided
403. line voided
402. John DiPietro
401. Michael J. Benn I'll be listening to WTKK. Call me when John is re-hired...
400. Dereck Hayes John Depetro is a Inspiration to me! for his brilliant, insight on current issues, and his perspective. BRING BACK JD PLEASE!!
399. line voided
398. line voided

"I would like to go back on-air on WRKO. I would like to return to my shift of weekdays 9AM til noon. I disagree with the Management at WRKO . The article below CLEARLY states what management considered acceptable language for woman in politics.Boston Globe"
-------------------------------------------------------------------------------------------------------
If anything, the DePetro.com site is prima facie evidence that Jason Wolfe had no alternative but to fire
DePetro...for poor performance.


518 Total Signatures - many of them fake of "line removed" but the number stays the same, almost 2 weeks after the election and a paltry number of people.

If the population of Boston is Population: 600,000
http://boston.areaconnect.com/statistics.htm

do the math. For DePetro to have a shot he would've had to have had 20,000 signatures - real signatures - in a two week period.

with WRKO reaching millions, potentially, up the East Coast, down to the Cape, the 518 signatures, carrying tons of fakes, is a total embarrassment.

DePetro is best advised to take the finest moments from his show, aircheck 'em, and go to another part of the U.S.A. As far as Boston goes, stick a fork in him, it's all over.
 
Well I did a quick check and he's now got it set to moderator-approving signatures before they appear.

Wonder if the "Boston station" he mentioned is WTKK; if GM wants to take a chance on him, they could
put him on maybe weekly, or as fill in for Barnicle/E&B/Severin/Graham...

...naaah...
I think I signed it but basically I just said, Try WHJJ instead...

Some letters appeared in Herald & Globe but I don't think anyone defended him.

>>Trevor Goudie

You mean Gowdy (sp). Goudie spelling is VB's real last name
 
here's my sig...I made a reference to how he used to intro callers:

360. raccoonradio Try getting back on WHJJ instead. John is from Cranston. John is on WHJJ with DePetro.
 
Yikes! Good catch, Raccoon! A Freudian slip for chubby chasers but not I ! HA HA Howdy Gowdy

& I did it twice!

Also, I meant to say Credit is due to Becker and Gowdy.

FOX 25 NEWS should be able to do something with my Freudian Slip/Chubby Chasers line to promote VB

The Boston Ramrod (gay bar) has VB Beer. Vara Brewing. VB put it on the Chump Line for me and Howie yelled at him! HA.
 
Cliff's Notes: He screwed up, he lost his job, he's making a brave noise, and he's collecting signatures on a petition (all the rage these days)...all of which will net him a big fat zero.

He and his attorney are good for some amusement, however...making noises about "defend(ing) the faith and leading the charge for freedom." Apparently he doesn't realize what he's trying to defend: His "inalienable" right to call a political candidate names, the same thing a four-year-old does while playing in a sandbox. He acted like a child and got whacked with the very adult consequences of his actions.

The sad part of it is that some will be taken in by such rhetoric.
 
Depetro has every right to defend himself even if it isn't going anywhere, your kicking a guy when he's down..
 
Depetro has a right to do this, sure, but he sounds like a little child who just doesn't get it. Radio is a very mean business in a lot of ways, particularly for those on the air. They can potentially be replaced if their ratings in one key demo take even a miniscule slide. They live on the edge of their seats, and I can't begrudge Depetro for trying to hang on.

But please, it's time already. Remember when Brudnoy was taken off WBZ for a time? He didn't go to the papers bitching and moaning. He did short stints at other stations, continued his movie reviews, and his teaching. Perhaps I'm comparing apples and oranges, but Brudnoy didn't sit in his own mess, if you know what I mean, and that's what it sounds like Depetro is doing.

Perhaps one day he'll resurface in Boston. Anything's possible. For his own sake, though, I hope he finds some dignity and seeks a job in some other city, be iut Providence, Pittsfield, or even the area once known as Pentucket.
 
Panago said:
Depetro has every right to defend himself even if it isn't going anywhere, your kicking a guy when he's down..

No one's getting kicked who doesn't deserve it...especially one who apparently doesn't learn his lesson the first time this happened, when he was warned not to do it again. What he did is what children do. They don't learn the first time, so they keep pushing and trying...and throw a temper tantrum when things don't go their way. Sound like some out-of-work talk-show host we all know?

He needs to grow up.
 
sounds like MANY of the out of work talk show hosts we have discussed.

The problem with them is the same problem the Republican minority is now faced with: they are
so used to having the MUTE button - not to merely mitigate - the MUTE button to SILENCE opposing
points of view that, like the Republican party they sponsored, they are in withdrawal from their
power being stripped from them as if it is a First Amendment right or something.

DePetro should go on Public Access if he wants First Amendment rights. Oh, wait a minute, they
actually censor people on those stations too - illegally. When DePetro censored people it was
because the formerly PUBLIC airwaves have become private. When the private entity (though a Public
Corporation) fired him, he is outraged that he can't smear people without allowing them equal time.

Outside of his silly moaning and groaning over losing a gig he was appointed to, he fails to recognize he has
no talent and has no audience.

Jeff Jacoby of THE GLOBE is another blowhard. Why haven't they given that convicted plagiarist the WRKO
job? He's cut from the same cloth (Convicted by The Globe, not the courts...at least not yet)
 
>>the MUTE button to SILENCE opposing
points of view

like the mute button the liberal media has in silencing conservative views (TV etc.) It took the likes of
Rush and FNC to bring it out. Imagine a TV newsmagazine with a right-leaning host trying to present
a memo typed on a current-era computer as being typed on a 1970s era typewriter (using technology
that wasn't around yet) in an attempt to bring down a sitting president. Now switch "right" to "left"
(Dan Rather) and you have Rathergate. If the liberal media on TV had its way the truth would not have
gotten out. The Left suppresses conservative ideas and truth on the media it controls (most TV for example).
It takes alternative media like blogs and conservative talk radio to serve as a fact checker.
 
Dan Rather is a great example, Raccoon. A man of integrity being removed by the Republicans who set him up.
They play dirty pool.

Censoring Bill Maher because NBC/GENERAL ELECTRIC make so much money on the war? A war that the public wanted no part of, a president that had the unpopular Katherine Harris illegally appointing him - not via the
U.S. Constitution, not via the Florida courts, but...excuse me, another court?

When you credit a drug addict as the pioneer of the Republican Revolution in Broadcasting (the RRB?),
well, why did you even bother to write?
 
the real question is how many people will notice when RKO makes a morning show change. Will anyone care? notice?
What is the song from Cheers? "where everybody knows your name". Unless you have been doing morning drive on RKO for the past 4 years and nobody knows or cares about your name...Who would listen? You would have to be dumber then a box of hair...
 
yoyoradio said:
the real question is how many people will notice when RKO makes a morning show change. Will anyone care? notice?
What is the song from Cheers? "where everybody knows your name". Unless you have been doing morning drive on RKO for the past 4 years and nobody knows or cares about your name...Who would listen? You would have to be dumber then a box of hair...

over 60 crowd. they got am radio on all day. can't teach the old dog new tricks they don't even know fm exists. 680, 1030 and 850 have a lot over 60 listeners. you don't see them when the sales guys show you the numbers, but arby's counts them as listeners. trust me.
 
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