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Determining initial success of a show before electronic measurement?

T

tenchances

Guest
From what I understand, Nielsen Media Research did not have National Peoplemeters (measuring both households and persons) until 1987.

Did electronic, overnight household ratings exist in individual markets prior to this time? If so, is this how a network or syndicator determined whether or not a show's premiere episode was a hit (or had the potential to be a hit)?

And even in this situation, demographic (persons) ratings were not measured electronically whatsoever. So did networks and syndicators have to wait for diary data from individual markets following sweeps periods to determine the demographic appeal of a program? Was there ever a national diary sample, perhaps done on a more frequent basis (not just 4 times a year like sweeps?)

And before electronic household measurement existed in individual markets...how was the initial success (or lack thereof) measured? Did everyone really have to wait for sweeps-period diary results from individual markets or perhaps a more frequent national diary sample?
 
My apologies - I didn't mean to respond to my own message - I was trying to Modify my original post and I ended up replying to it.

tenchances said:
From what I understand, Nielsen Media Research did not have National Peoplemeters (measuring both households and persons) until 1987.

Did electronic, overnight household ratings exist in individual markets prior to this time? If so, is this how a network or syndicator determined whether or not a show's premiere episode was a hit (or had the potential to be a hit)?

And even in this situation, demographic (persons) ratings were not measured electronically on either a national or local level. So did networks and syndicators have to wait for diary data from individual markets following sweeps periods to determine the demographic appeal of a program? Was there ever a national diary sample, perhaps done on a more frequent basis (not just 4 times a year like sweeps?)

And before electronic household measurement existed in individual markets...how was the initial success (or lack thereof) measured? Did everyone really have to wait for sweeps-period diary results from individual markets or perhaps a more frequent national diary sample?
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