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Detroit Arbitron Ratings: April 2013

P

pjc1961

Detroit: http://ratings.****************/cgi-bin/rol.exe/arb011

This is the overall age 6+ publicly released data for subscribing stations covering the April 2013 survey period of Thu. 3/28/13 to Wed. 4/24/13.
The next survey period will be May 2013 covering Thu. 4/25/13 to Wed. 5/22/13 with the data release date being Tue. 6/11/13.
 
WWJ stays strong. AM is hanging in there.

Surprised WXYT isn't doing better.

DOUG-FM stays in the doldrums, can NASH-FM be imminent?
 
AM hanging in?

Keener13 is off the air.
The Big8 barely alive.
Wixie and W-Car ditto.
Radio15 doesn't even buy the book.

AM is like one of those mystery stories with people in an old house dying one by one.
 
I'm still waiting for CTVGlobe to undo their mistake of 25 years ago, put the "Big 8" back where it belongs, and the Windsor talk format to a frequency familiar with Windsorites (they have an option they did not have a few years ago - 540, where they could be able to run 10kW or more with arrays they already have in place)
 
WWJ could be doing a good job of keeping some of the Michigan Basketball audience, or they are likely going to take a tumble next month. Shocked 97.1 made THAT much of a jump so soon. AMP is making some strides in spite of their "hey, here's what we do, here's what they do" bit. And while I'm on the subject, 105.1, you have no morning show. That's why you play 97% more music in the morning. Whether you like it or not, people listen to "Blaine and Allyson, and some listen to Jay Towers. Your morning show is Chris Edmounds saying 3 words, and then "One song older, One song newer". It's almost time for the last rites for 93.1. Their ratings have been in a freefall, and they aren't getting better, and although they may be waiting to see what happens in NY, they may be tempted to pull the trigger. Country top 5 here, Doug sinking.
 
On an unrelated note, if I wanted to know what another station was doing, I'd simply just turn it to the other station and see FOR MYSELF what they're doing, instead of buying into what was said on a sweeper (because, for what it's worth, who knows if the information is true or not).
 
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