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Detroit Arbitron Ratings: May 2013

P

pjc1961

Detroit: http://ratings.****************/cgi-bin/rol.exe/arb011

Overall age 6+ publicly released data is for the May 2013 survey period covering Thu. 4/25/13-Wed. 5/22/13.
Next survey period will be June 2013 (covering Thu. 5/23/13-Wed. 6/19/13) with the data release date being Wed. 7/10/13
(delayed one day due to Independence Day).
 
Not a whole lot of surprises in this book.

One would be WWJ staying on top. I would've thought The Ticket would've gotten there, although the Top 5 have gotten much tighter. With the crowding of FM in this market and the decent performance by WWJ and WJR, I don't see AM going anywhere anytime soon.

I think DOUG-FM at 93.1 is still a candidate for a format flip to NASH-FM. Both are cheap to run, but I think Cumulus wants to push NASH. They've just started a morning show there with some serious star power. They'd have formidable competition with Dr. Don, but I see a flip by year end.

The impact from the change at WRIF won't be visible until at least the next book. WCSX did well in this book and may be poised to gain listeners in the morning.

A flip to talk at WDFN is less likely now I think since I don't see Cumulus as able to drop Premiere's syndicated talkers.
 
I've noticed Channel 955 had 2 flat books and now has an upswing. Amp radio's been trending up the last 2 posts. But 963 WDVD has been trending down the last 3 posts. Makes you wonder if 96.3 might be a candidate for Nash FM when you consider what ABC did to WDRQ when it went from top40 to variety hits even though it's ratings were higher than WDVD's was at the time.
 
I think WDVD dtill hits the money demos pretty well and is too valuable in its current format for Cumulus to flip it, but one never knows.

Considering how well Country performs in Detroit, I have to believe Cumulus will attempt to tap into that, especially with all they seem to be putting into developing NASH as a brand.
 
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