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DFW Arbitron Radio Ratings: May 2012

pjc1961 said:
http://www.radio-info.com/markets/dallas-ft-worth

Publicly released age 6+ overall rankings for the May 2012 survey period covering Thu. 4/26/12 - Wed. 5/23/12.

The next survey period will be for June 2012 covering Thu. 5/24/12 - Wed. 6/20/12 with the report release date being Tue. 7/10/12.

WBAP-AM March 3.0 April 3.0 May 2.6

KLIF-AM March 0.7 April 0.5 May 0.4

Gee - sure looks like the geniuses at Cumulus are doing a bang up job with Ben Ferguson and Chris Krok on WBAP and with Huckabee along with the other changes on KLIF. #CumulusFail
 
Ouch fot The Eagle and The Fan... Looks like 105.3 Amp Radio and Soft Rock 97.1 would be a no brainer at this point...
 
Mickey Mouse must have an unbelievable tax write-off, with the ratings (or should I say lack thereof) KMKI pulls.
 
KMKI 620AM Radio Mickey Mouse needs to be 96.7FM. I love to listen to FM for my kids than AM. I pick it up well because I live near KMKI transmitter towers near New Hope, TX (Northeast of McKinney, TX)

Lancer said:
Mickey Mouse must have an unbelievable tax write-off, with the ratings (or should I say lack thereof) KMKI pulls.
 
OKCRadioGuy said:
#CumeLess Fail, # Fail # Fail # Fail.... Bain-Channel isn't much further "ahead" either...


#ExcessiveDebt #HouseOfCards #Collapse #DeflatedDickeys #NoMoreListeners #4SaleCheap #SuperTejano820 #FunAsiaRadio570
 
So they have a listener? I am honestly amazed, you must have ears of steel.

I still don't believe a lot of soccer moms in minivans will be cranking up the ole AM radio for the kiddos.
 
Is D/FW among the worst markets in the country for news/talk? Just looking at the 12+ PPM numbers, both the shares and cumes are behind those of similarly-sized markets such as San Francisco, Philadelphia and Boston.

Presuming my reading of the numbers is correct, is the poor performance of N/T here in D/FW a function of poorly-programmed stations or demographics...or both?
 
Who was on WBAP prior to Krok?

I'll point out, for those who kick Krok all the time, that his shift is hardly a critical one for a news talk station. That isn't to defend nor revile him; it simply isn't a major daypart.
 
Lancer said:
I still don't believe a lot of soccer moms in minivans will be cranking up the ole AM radio for the kiddos.

Then that's perhaps to the detriment of the kiddos.

When I was a kiddo, the first thing my mother would do every morning when she got up to make breakfast and get my brother and me ready for school was turn the radio on to KRLD and its morning news. This happened every morning from when I was in elementary school all the way up to the day I graduated from high school. We didn't even need to look at a clock to see what time it was or to know whether we were running late: KRLD's top of the hour news, the weather, the sports, Alex Burton's daily commentary and such all took place at the exact same time each day. We knew what time it was based on what was on the radio.

I have no idea whether my mother intended for this to be the case or not - but the education it provided me cost her absolutely nothing but was, at the same time, priceless. Sometime during my late elementary school years, it suddenly occurred to me that I had a much greater knowledge of and familiarity with news and current events and the wider world at large than most of the kids I was going to school with - in part, because I listened to the news every morning.

What I learned though osmosis just from listening to those daily newscasts was information and knowledge that was not formally taught in school and would, in fact, be difficult to incorporate into a curriculum. And since all human knowledge is interrelated, what I picked up about the world at large just from listening to the news enabled me to approach and understand that which was formally taught to me in school with a wider and more adult perspective.

It was a wonderful supplement to my education that did not cost my parents a single dime and required zero effort or time investment on their part or mine. It took place while we were doing things that we would have had to do no matter what station the radio was tuned to or whether we listened to the radio or not. It made me a far more well-rounded and knowledgeable kid - which, I have no doubt, enabled me to become a more knowledgeable, well rounded adult than had my mother instead just tuned the radio a station playing the pop music of the time and mindless celebrity oriented gossip.

If you have kids, unless you have the time, interest and ability to home school, one of the best things you can do for their education and intellectual development is simply expose them to worlds that are outside of what they will be taught in school and the pop culture stuff that they will be bombarded with from their classmates, television, etc. Don't present it to them as some sort of "lesson" or something that is "good for them" as that will either intimidate or cause them to want to tune out. YOU engage in the activity - and since the kids have no choice but to be there, they will thereby gain exposure.

One other thing I gained such exposure to as a child and benefited from was music. When I was a child my mother listened to a wide variety of music - everything from mainstream type pop stuff that was popular to adults of her age to various styles and flavors of classical and light classical music. And I was exposed to country music through a friend of my mother's who lived nearby. Later, after I got a record player for my 6th birthday, my mother would bring me random 45s and 33s of various genres that she came across for cheap in garage sales. When I was about 10 or so, I discovered the popular music of the 1920s and 1930s - which I have been enthralled with ever since. But I suspect it was my previous exposure to a wide variety of music that enabled me to be able to appreciate the '20s and '30s stuff and not think it was somehow "strange" for me to enjoy music that was different than what kids my own age listened to.

So that aspect of it alone has been indescribably rewarding to me throughout my entire life. But, later on, I reaped other benefits. When I discovered '20s and '30s music, for a number of years I was so obsessed with it that I had little interest for any other type of music. But as I have grown older I have rediscovered the other music I was exposed to as a child - from light classical/salon type music to the doo-wop type music of the 45s my mother used to bring home from garage sales to an older style of country reminiscent of what my mother's friend used to listen to. And that process of rediscovery and exploration in those areas has also been incredibly rewarding. And, again, all of it was the result of mere passive exposure - not of any sort of "music appreciation" being shoved down my throat.

Indeed, my experience with explicit "music appreciation" had the reverse effect. In third grade, we had a class field trip to the Fair Park Music Hall to see the Dallas Civic Opera perform Tosca. For weeks before the actual performance, we had class discussions about what opera was, what Tosca was, about the story and the background, etc. We had to do Tosca related art work. The classroom bulletin board was given a Tosca theme. I was already SICK TO DEATH of Tosca before we even saw it. And then we had a bus trip to the Music Hall where we had to sit still and not talk for a very long period of time while people in funny costumes loudly sang in a language we didn't understand. As a result of that experience, I hated opera for years afterward - which is a shame.

Shove something down a kid's throat and tell them it is "good" for them and I guarantee you they will not enjoy it

So if you are a "soccer mom" - do the kids you chauffeur around a favor that they may not appreciate until years later: play and listen to something that that is NOT the pop culture type stuff that they are probably already bombarded with. Play different genres and eras of music. Tune into the news. Tune into some of the better talk shows - including, occasionally, ones with viewpoints you don't necessarily agree with. Don't tell them it is "good for them" or that it is for their benefit. Tell them that since it is your vehicle and you are the one who is buying the gas and doing the driving, you are going to listen to what YOU want to listen to. Or, if it will keep the peace better, perhaps take turns in deciding what gets listened to. And if your kids are knowledgeable about the latest celebrity gossip but not about the substantive information and issues that are routinely discussed on AM radio, then their education is severely lacking and it will be detrimental to them in the long run. Your car radio (and CD player/ipod jack) is a great tool to broaden their horizons by osmosis while they are still young enough to be a captive audience.
 
beachguy3b said:
Who was on WBAP prior to Krok?

I'll point out, for those who kick Krok all the time, that his shift is hardly a critical one for a news talk station. That isn't to defend nor revile him; it simply isn't a major daypart.

Tape delayed broadcast of Laura Ingrham - which, though far from wonderful, I thought was better than Krok and far better than the syndicated Jerry Doyle program which was in that spot previously and which, I think, was probably even worse than Krok. Before that it was Mike Gallagher. Before that, David Gold, who was the top rated talk show host in the market in the late '80s and early 90s on KLIF before Limbaugh came along and WBAP took away much of KLIF's listenership, briefly had the time slot until he was replaced with syndicated programing as a cost cutting measure.

As for Krok, I will give some credit where it is due: I suspect somebody is either coaching the guy or has laid down some rules for him to follow. Whatever and whoever it is, they are doing him a big favor. I listened to his program again for about 20 or 30 minutes last night when I ran an errand. He sounds calmer, more mature and less insane and less obnoxious than he did when he first came to the area. I'm not saying that he is great - but there has been an improvement. And, for that, he certainly deserves some credit.
 
dismuke said:
OKCRadioGuy said:
#CumeLess Fail, # Fail # Fail # Fail.... Bain-Channel isn't much further "ahead" either...


#ExcessiveDebt #HouseOfCards #Collapse #DeflatedDickeys #NoMoreListeners #4SaleCheap #SuperTejano820 #FunAsiaRadio570
I wouldn't be too sure about that. There's a big difference between 6+ and P25-54. and P25-54 is where the revenue is. From some elementary observations of the 6+ ratings, I'd venture that Cumulus has 3 of the top 6 or 7 stations in P25-54 (KPLX, KSCS and KTCK) and the third highest cuming station in the market (KLIF-FM). Maybe you just mean the AM's, but 570 has languished for years, and I wouldn't bet against Tyler Cox when it comes to progrmaming news/talk. I'll wait and see if this is a bad panel of PPM respondents before I write 820's obituary
 
little1 said:
I wouldn't be too sure about that. There's a big difference between 6+ and P25-54. and P25-54 is where the revenue is. From some elementary observations of the 6+ ratings, I'd venture that Cumulus has 3 of the top 6 or 7 stations in P25-54 (KPLX, KSCS and KTCK) and the third highest cuming station in the market (KLIF-FM). Maybe you just mean the AM's, but 570 has languished for years, and I wouldn't bet against Tyler Cox when it comes to progrmaming news/talk. I'll wait and see if this is a bad panel of PPM respondents before I write 820's obituary

I hope you are right - I hate seeing a good radio station I have listened to for so many years (WBAP) being run into the ground. And you are correct: I am just talking about the two news/talk AMs. I have no opinion or knowledge of the FMs or of KTCK as I don't care for the kind of music the FMs play and I have no interest in sports.

Regarding Tyler Cox - I have heard and read of him a number of times over the years and all of it has been very positive. It is my understanding that he is largely responsible for WBAP's success as a talk station. So here is what I wonder regarding Mr. Cox: Good people usually cost money. Is Cumulus willing to pay for his services? Does he have a contract the way that the on-air people do? If so, when it expires, will Cumulus try to do to him what they did to Mark Davis?

Let's assume that Cox survives: will he be given the latitude that someone of his reputation and caliber needs in order to run the stations according to his best judgment? Or will he be micro-managed at every turn out of Atlanta? Are the Dickeys able to handle subordinates who think for themselves - or do they only want "yes men"? If so, what makes you think Cox will even want to stay once an opportunity elsewhere opens up? Do you think that what happened to Mark Davis was something that Cox agreed with and approved of? Cox was the person who brought Mark Davis to WBAP in the first place. Comments made online by Davis and at least one other WBAP staffer suggest that the decision was NOT made by anybody local and was entirely at the direction of Atlanta. Do YOU think Cox is happy about his station being bought out by Cumulus and what happened with regards to Davis? If not, do you think he will stay? And if he does stay and just keeps quiet, is a good employee who just cheerfully implements whatever orders come down from Atlanta and does whatever it takes to stay in good grace with the Dickeys because he needs his job - well, if that is the case, his reputation and expertise are mostly meaningless if he is not given freedom to exercise his professional judgment and Cumulus might as well put some low paid bureaucrat from Atlanta with good brown-nosing skills in the position.

I don't know the answers to any of those questions - and perhaps the only person at this point who does is Cox himself who certainly isn't going to reveal his thoughts. But the answers to those questions do have relevance for what sort of future WBAP will have.

Finally, there is another factor. What happens to WBAP if Rush/Premier decides to pullThe Rush Limbaugh Program from Cumulus stations as their contracts expire? I guarantee you that Rush is NOT happy about the Dickeys little game of tag team with Media Matters and the advertiser boycott that MM tried to drum up in order to promote their little Huckabee program. And only a tiny fraction of Rush's affiliates happen to be on Cumulus stations. Rush has already refused to take back advertisers who loudly jumped on the boycott bandwagon and later begged to come back - so there is precedent to suggest that Rush is willing to turn away money on grounds of principle and payback.

Indeed, Rush recently made an implied reference to the Dickeys on his program in the context of stories in the media about Rush losing his audience - stories which Rush says are incorrect. He stated that the origin of those stories are "certain radio guys." He didn't mention Cumulus or the Dickeys by name - but the shoe certainly fits. It is also interesting that Hannity seemed to have made reference to Cumulus on his radio program earlier this week. In the context of a discussion of the ineptitude of government, Hannity pointed out that there also inept businessmen out there. He said that there was a certain type of businessman that he intensely disliked: the kind who run their companies into the ground while pocketing millions of dollars for themselves - and that this is something that is actually happening in the radio industry. Again, no mention of Cumulus or the Dickeys by name - but the shoe certainly fits. Interesting coincidences, at the very least.

Rush and Hannity are both syndicated by Clear Channel/Premier. If Rush pulls his program from Cumulus stations, my guess is that Hannity's program will eventually land on the same Metroplex station Rush moves to. If those programs are pulled from WBAP - well, that will definitely take the station down the road towards SuperTejano820. Huckabee's wish washy (a.k.a. "non-strident") RINO Radio, assuming it even survives, is sure as heck not going to keep Rush's audience from from following him elsewhere. And poor Ben Ferguson sure as heck does not have what it takes to attract enough of a lead in audience for the 11:00 hour to make up for it.
 
charles123 said:
noneofyourbeeswax said:
how did Mega/Fan do in their target demos?

terrible

As to Mega, it is quite to the contrary... in 18 49, the core Hispanic buy demo, Mega is 50% above its Oct-Nov-Dec average and at its highest point ever in the format. They are top 10 in the market, and I'll bet PD Pio Ferro has been celebrating this week.
 
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