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DFW gets AMPed...what about Houston?

M

Mediafrog+

Today CBS Radio launched the AMP branding on CHR KVIL in DFW. There was much speculation that KHMX here in Houston was going the same route, but that hasn't happened yet. Anyone think Mix 96.5 will still be rebranded or is CBS done with its changes here? Did the launch of RadioNow 92.1 change their minds?
 
I hope it happens. 92.1 is so far a non-factor as they are not playing CHR.

Also, The Spot seems to be morphing closer to Sunny and further from the Jack sounding station it was at launch. Their selections are likely encroaching on any "gold" that can be played on Mix.
 
Word is that CBS was done with its changes before Radio One decided to blow up 92.1.

It's all about billing. Mix bills more than Hot did.

The Point^H^H^H^H^H Spot has been playing most of Sunny's gold category since day 1 with 2 crispy 70s titles an hour at :15 and :55 or so. Based on the imaging changes that now stage those 80's titles, Sunny is paying attention.

92.1 is CHR. It's just not mainstream. I would suppose that if you tested Now's library with Hispanics it would test well. It reminds me of what the Jerry Clifton/Don Kelly stations did in the late 80's. Freestyle may no longer be a thing, but Now is following their playbook, right down to calling out KRBE for being slow on new music. Then again, Jay Stevens is a VP at Radio One, and Jay came up the ranks programming CHRs like this back in the day.
 
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