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DFW is now Market #4

  • Thread starter Deleted member 76036
  • Start date

TexasTom said:
Regarding the idea of 1190 KFXR upgrading its signal, where would the money come from to justify doing that? It's a station that occasionally manages to surge up to a 0.1 share, so there's not much reason for iHeart to spend money on upgrading or modifying the station's technical facilities. The only way that it would make sense to do anything would be if they could make more money from selling off one (or both) transmitter sites than it would cost to do the engineering work for a facility change.

There's a lot of radio history in the 1190 frequency around here, but in the present day there just isn't much value in it.
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at this point, it might be easier for iHeart to blow up their most underperforming FM and move 1190's content over to it or put it on one of their station's HD Radio HD Subchannel then it would to upgrade 1190's signal.
 
Doesn't sound like a good idea to me. You take a seriously under performing AM talker without a good lineup to an FM signal that is underperforming but bringing in revenue? It sounds to me like saying let's throw away this $20 for this $5. Or we can sit back, do nothing and have both the $20 and the $5. Putting it on an unused HD channel would be a better idea to me except how many in the target demographic have HD radio...I don't know.
 
Will_H_69_9 said:
at this point, it might be easier for iHeart to blow up their most underperforming FM and move 1190's content over to it or put it on one of their station's HD Radio HD Subchannel then it would to upgrade 1190's signal.
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I wonder if it would be feasible for iHeart to engineer some sort of night coverage from the current 1190 day site. Would likely involve rather dinky power, as well as coming up with appropriate directional patterns from the four existing towers. It might not be any worse for Metroplex coverage than the present night site, which misses a large portion of the market. I could see a COL change to one of the mid cities in such a scenario.

Nothing would change with the day coverage, which is quite good. And KFXR would be rid of 12 towers, whose land could be sold.
 
Mediafrog+ said:
I wonder if it would be feasible for iHeart to engineer some sort of night coverage from the current 1190 day site. Would likely involve rather dinky power, as well as coming up with appropriate directional patterns from the four existing towers. It might not be any worse for Metroplex coverage than the present night site, which misses a large portion of the market. I could see a COL change to one of the mid cities in such a scenario.

Nothing would change with the day coverage, which is quite good. And KFXR would be rid of 12 towers, whose land could be sold.
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Problem is iHeart sold a lot of its tower sites to Vertical Bridge in 2015 for $400M and entered into a lease agreement to continue to use them. KFXR was one of them as the towers are shown in the FCC database as being owned by Vertical Bridge.

Cumulus took it a step further and sold all of its towers to Vertical Bridge in 2020 with a 10 year lease with options to extend.
 
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