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DFW PRIDE

Did they keep AA on out of political correctness, or the simple need for programming on an AM station?
I seem to remember reading somewhere that most of the places where CC put AA on, they already had another talk station running Rush, Sean, etc, OR they had an AM and a competitor had those guys and they were simply counter-programming.
 
texasskywatcher said:
OK, before we start turning this into another pi$$ing contest, why not just simply ask this question.

Will Pride Radio make it in DFW or not?
Click to expand...

I don't know, i don't have a crystal ball but i'm gussing it won't because it's on hd2. very few listening. But i will say this. About 7 years ago there was a dj on middays at Kiss that was gay and many times he would bring gay people on and talk about their lifestyle, there intimate lovemaking, etc. Blew me away (no pun intended) I was told management lety him do it because they thought it would be "Progressive". Turned out his ratings plummented and he was eventually canned or he moved on.

My radio-Info friends if THAT is considered "Progressive" those enablers should have been trown out. Call me a Homophobe, Bigot, etc that was just plain WRONG.

But as i said earlier, my opinion is CC in this case,(hd2) is concerned about being Progressive and Inclusive. Revenue at this point is secondary..

My belief is CC won't bring in a lot of money initially with DFW PRIDE but the AGENDA is let's be all inclusive. (Whether they believe that or not) It's good PR.
 
More than anything, I enjoyed the ad link to the Gay Bingo site
 
texasskywatcher said:
Will Pride Radio make it in DFW or not?
Click to expand...

They tried this in Orlando several years ago on an FM and it was a miserable flop. Given that the actual statistics are more like 2% homosexual, and 2% bisexual - it is a pretty small audience. Those demographics do seem to have more purchasing power, so they might make a disproportionate number of HD radio purchases. The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format? That is probably why it flopped in Orlando - which has a much larger homosexual community than Dallas.
 
rbrucecarter5 said:
texasskywatcher said:
Will Pride Radio make it in DFW or not?
Click to expand...

They tried this in Orlando several years ago on an FM and it was a miserable flop. Given that the actual statistics are more like 2% homosexual, and 2% bisexual - it is a pretty small audience. Those demographics do seem to have more purchasing power, so they might make a disproportionate number of HD radio purchases. The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format? That is probably why it flopped in Orlando - which has a much larger homosexual community than Dallas.
Click to expand...

The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format?


GOOD POINT.
 
Plain and simple ;"it's a filler" something to put on and to raise interest and get people talking. They succeeded. If you ignored it,the format would have arrived and be gone in a matter of weeks.
 
As always PLEX, sage counsel.

However, let's be honest people, they already have PRIDE radio in Texas. How many times you think MoVin plays "Frankie Loves Hollywood," "The Cure," and "Depeche Mode"?!
 
VERITAS DE VOCE said:
As always PLEX, sage counsel.

However, let's be honest people, they already have PRIDE radio in Texas. How many times you think MoVin plays "Frankie Loves Hollywood," "The Cure," and "Depeche Mode"?!
Click to expand...

Erasure and New Order...
 
rbrucecarter5 said:
texasskywatcher said:
Will Pride Radio make it in DFW or not?
Click to expand...

They tried this in Orlando several years ago on an FM and it was a miserable flop. Given that the actual statistics are more like 2% homosexual, and 2% bisexual - it is a pretty small audience. Those demographics do seem to have more purchasing power, so they might make a disproportionate number of HD radio purchases. The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format? That is probably why it flopped in Orlando - which has a much larger homosexual community than Dallas.
Click to expand...

How dare you speak the truth !!!!! ;D
 
rbrucecarter5 said:
texasskywatcher said:
Will Pride Radio make it in DFW or not?
Click to expand...

They tried this in Orlando several years ago on an FM and it was a miserable flop. Given that the actual statistics are more like 2% homosexual, and 2% bisexual - it is a pretty small audience. Those demographics do seem to have more purchasing power, so they might make a disproportionate number of HD radio purchases. The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format? That is probably why it flopped in Orlando - which has a much larger homosexual community than Dallas.
Click to expand...


which has a much larger homosexual community than Dallas.


Really? How do you know that???
 
A few in highland park,perhaps some in n.Dallas.,other than that. who cares. Life span? 6 months to a year..
 
If the channel draws as much attention as this thread has they may have something.

I didn't read all the responses in the thread so someone may have already brought it up, but I've heard a similar offering on WKSC Chicago's HD2 is apparently doing pretty well with the gay community there.
 
rbrucecarter5 said:
They tried this in Orlando several years ago on an FM and it was a miserable flop. Given that the actual statistics are more like 2% homosexual, and 2% bisexual - it is a pretty small audience. Those demographics do seem to have more purchasing power, so they might make a disproportionate number of HD radio purchases.
Click to expand...

None of those are credible statistics. The 2% number comes from those with a political agenda to minimize gay political power, just as the 10% claim comes from those with a political agenda on the other side. Reality is probably somewhere in between. Also, keep in mind that Dallas is a "destination city" for gay folks who grow up in the surrounding country and nearby small cities and smaller metro areas -- so the concentration of gay listeners is probably at least somewhat higher here than for the country as a whole (albeit, probably not as high as for the largest gay meccas).

And keep in mind that for years to come, HD Radio subchannels are going to be niche players, anyway. Consider the number of radios in your home, and think about how old some of those radios are. How long before most listeners can receive HD radio programs on all the radios that they own? My guess is that we're talking decades... The net result is that if something like "DFW Pride" can earn as much as a 1.0 share of the audience as an HD subchannel, even in five or ten years that would still be considered to be a success.

rbrucecarter5 said:
The thing that I don't understand - homosexuals don't necessarily have different musical taste from the rest of us - unlike some of the other demographics that have been listed. So other than imaging - what is the point of the format? That is probably why it flopped in Orlando - which has a much larger homosexual community than Dallas.
Click to expand...

And that is a bigger challenge -- there is no music format that would be able to appeal to a wide range of gay listeners just based on the music that is played. Which means that musically it needs to be fairly broad, while offering *other* programming elements to give gay listeners a reason to tune in. That's going to take real programming skill and a solid understanding of the target audience -- not something that I expect from Clear Channel.

The bottom line is that I think that this format *could* succeed as an HD subchannel, but that Clear Channel probably won't get it right and the result is that it won't succeed.
 
ANYONE CATCH QUICK TODAY? HAD A PIECE (no pun intended) ABOUT PRIDE RADIO AND HOW THEY ARE REACHING THE L's OF THE LGBT.

Seriously, no pun was intended there ;D
 
TheLaffer said:
Really? How do you know that???
Click to expand...

I am not one, if that is what you are implying. No - I am not homophobic. I am ****-agnostic.
 
TexasTom said:
The bottom line is that I think that this format *could* succeed as an HD subchannel, but that Clear Channel probably won't get it right and the result is that it won't succeed.
Click to expand...

I am sure that both of the listeners who are "gay" and also own HD radios will tune in DFW pride.
Maybe a third or fourth will actually buy an HD radio in the next few months.
 
You guys can joke all you want, but it's a niche format.

And what niche do you think would be more likely to draw attention and listeners than 'gay radio'?

All beatles? Some music niche (Heavy metal) that's not popular enough to support a station anymore (cough*Z-Rock*cough*cough)?

Let's play some numbers...call it 5 million in the metroplex. If 10% of the population is gay (or even just gay-friendly) we'll call it 500K. We'll divide that in half for those that think the 10% number is too high...

Let's say their target market is 250K...

Can anybody tell me what the average cume for your run-of-the-mill DFW station is?

If Pride radio gets even a fraction of that 250K they're going to be successful AS A NICHE STATION....

And if they can figure out how to sell it...
 
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