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Dial Global Valencia to close doors!

H

Hot Hits

Guest
LA Radio. com is reporting the Facility which once was the home of 80 AFTRA announcers is moving to Culver City and only taking 5 full time jobs with them. Dial Global will use lower paid announcers in Dallas and Denver to perform some additional work. That was a great place to work in the days before Digital Audio! How sad.
 
Dial Global had been closing facilities. I heard that they closed the Seattle office last year. Pretty sad. That's a lot of people out of work.
 
Didn't Jeff Gonzer work there?
I took his classic-rock format.
Pretty dang good for a satellite music network.

AM FM HD Stream
78 45 33 rr 4trk 8trk cass CD MP2/3/4
It hurts to see the mediums change so quickly.
Warmup time vs. bootup time.
 
The latest update about DG has only one original announcer left, Tony Scott. How can you be the #1 Radio Network and be struggling to stay afloat? Is Bankruptcy next for the mega network? The first problem Dial Global started having, at least with their Formats Division is the darn ENCO system they deployed worked too good! It was only a matter of time before the air team of 80 was now reduced to about 18.

Some additional LARPs who lost their jobs in the Dial Global downsizing: Verna McKay, Adrienne Brooks, Jeff Rollins, Gary Campbell and Zack Taylor. The initial list of those moving from the Valencia studios to Culver City include Jason Bowers (Bright A/C) Brian Douglas (Hot Country) Mackenzie Ray (Adult Rock) Tony Scott (Album Rock) & Jeff Young (Country)
 
Hot Hits said:
The latest update about DG has only one original announcer left, Tony Scott. How can you be the #1 Radio Network and be struggling to stay afloat?
Click to expand...

They were not "struggling" but consolidating. They had extra space on the west side and out of state, so the Valencia rental property was not needed.

Per all the other sources, there is not a downsizing but a relocation; many of the people were offered positions at other locations.

Of course, the STORQ system has been widely adopted, eliminating the need for live feeds in many cases. But the inability to run syndicated formats locally with adjustments for local breaks, news, etc., is one of the issues that kept many stations from subscribing. The newer technology keeps the business model viable.

The first problem Dial Global started having, at least with their Formats Division is the darn ENCO system they deployed worked too good(sic)!
Click to expand...

The objective of STORQ was to keep the business alive, which it apparently is doing.

While any loss of jobs in radio is lamentable, we have to recognize that not adopting the technology simply puts an expiration date on the business. Clear Channel with its Premium Choice and other broadcasters with their similar solutions makes real time satellite programming unrealistic today... and Dial just adapted to the needs of stations.
 
Hot Hits said:
The latest update about DG has only one original announcer left, Tony Scott. How can you be the #1 Radio Network and be struggling to stay afloat?
Click to expand...

They were not "struggling" but consolidating. They had extra space on the west side and out of state, so the Valencia rental property was not needed.

Per all the other sources, there is not a downsizing but a relocation; many of the people were offered positions at other locations.

Of course, the STORQ system has been widely adopted, eliminating the need for live feeds in many cases. But the inability to run syndicated formats locally with adjustments for local breaks, news, etc., is one of the issues that kept many stations from subscribing. The newer technology keeps the business model viable.

The first problem Dial Global started having, at least with their Formats Division is the darn ENCO system they deployed worked too good(sic)!
Click to expand...

The objective of STORQ was to keep the business alive, which it apparently is doing.

While any loss of jobs in radio is lamentable, we have to recognize that not adopting the technology simply puts an expiration date on the business. Clear Channel with its Premium Choice and other broadcasters with their similar solutions makes real time satellite programming unrealistic today... and Dial just adapted to the needs of stations.
 
DavidEduardo said:
They were not "struggling" but consolidating. They had extra space on the west side and out of state, so the Valencia rental property was not needed.
Click to expand...

Maybe it's just spin, but from the reports I've read, it looks more like a real estate story than a broadcasting story. The company was paying for 3 LA area facilities, and one had to go.
 
I took struggling to stay afloat from the breaking news story. I honestly do not know for a fact they are struggling to stay afloat. However while it might be a 'consolidation' of real estate, they have fired 90% of the L.A. based Union announcers in these last two cuts. My apologies to David and ENCO as of course I meant STORQ!
 
Forgive my ignorance but wasn't the Valencia Dial Global office(s) just a carryover acquisition from the Westwood One buyout?
If so, it's only natural they are getting the hell out of California and moving to Texas.
The state of California is business venture poison right now.

Corporations are leaving in droves for a reason.
 
KCatthemic said:
As you can see, it's a lot of work and if you ask me, they didn't pay these people enough.
Click to expand...

Probably not enough for them to afford to live in LA. But the majority of these formats are heard in much smaller markets, and on low rated stations. It's getting paid LA wages to be heard in Hastings Nebraska. That business model may have worked 25 years ago, but not any more.

Their main competitor, Cumulus Media, based almost all of their formats in Texas, probably going back to the days when it was known as the Satellite Music Networks. I've been told their product is lower quality, and has a smaller affiliate base. Can't imagine how it's still in business, especially when none of the Cumulus owned stations use it.
 
DavidEduardo said:
Per all the other sources, there is not a downsizing but a relocation; many of the people were offered positions at other locations.
Click to expand...

Well, not really. The vast majority of announcers working out of Valencia are losing their jobs. It's not just cost-cutting for real estate, it's also cost-cutting because the DG jocks working in Denver and Dallas are non-union and therefore can be paid less. Just a handful of L.A.-based jocks are surviving and moving to Culver City. The rest of the on-air part of the operation will be based in non-union Denver and Dallas.

Money saved. Non-essential humans culled.
 
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