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DID BOB GREEN GET TOO MUCH GUPTILL'S ICE CREAM?

RBW

RBW

My radio reception at work is the pitts. Most of what I end up hearing on both AM & FM are ABC stations.

For the past few weeks there's been a barrage (saturation almost) of ads for Guptill's Ice Cream. Claiming it's THE BEST of its kind in an overly-exuberant fashion, which by the way is NOT driving me to Latham to lap it up!! (I mean come on... ice cream is ice cream...[at least at a stand]..isn't it???) I'll admit I have my favorites, but the way they carry on is almost pathetic.

Anyway, their hourly clock features a Guptill's ad at least twice or more. My first thought was; how can a little ice cream stand afford such a campaign on big-billing stations like B95? It's not like Guptill have any competition...since they're the ONLY business of its kind running ads. Most of this ilk will rely on word-of-mouth. And let's face it, on a hot summers' day and your tongue is dryer than the pavement, ANY outdoor ice cream stand will fit the bill. But I digress... so my next thought was, are they all trade ads? Anyway on today's **NEW** (recycled from 100.9) Bob Green show (now on 590) he said in one of his between song rants... "we've got plenty of Guptill's ice cream here...now serving"... which maybe has given me the answer I've been searching for, for some time now.

Any thoughts or inside-info on this very annoying (albeit trivial) ad-campaign ???
 
I laugh at the slogan "The best in the world" - but something is working because they are always packed. Personally a fan of their Cappuccino Crunch. They buy a bunch of ads at a discounted price. The Guptill family are no fools. They advertise on the 2 of 3 most listened to radio stations in the Cap Region, ie: Fly and B95 respectively. I'm sure that ABC had them sign a contract stating they cannot advertise except with them. I cannot comment on Bob Green as I don't listen to 590.

They will continue to prosper. God Bless.
 
Bob Green and his "Green Room" had retired from Magic last year. Yesterday I heard him mess up a weather report by referring to Florida where he has been staying. I wonder if he's a summer only or a permanent replacement for Bill Lawrence.
 
Bob's a nice guy but yuks it up too much for my taste. I always thought he was doing his Harry Downey impression. (Now, there's a radio reference from a different era!)
 
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