Personally, I have considered it an Euro/R&B crossover trackand have been running it on the service I program for since it broke the top 10 of the "Official UK Pop Chart" which was a few weeks before it broke the Billboard Hot 100's top 40. I show it in my archives as first being played on January 31st 2011 and at the time it was on the UK chart at #2.
When I do my program I take many factors into account (I will keep just what factors secret, but they have nothing to do with what other services or stations are playing, which I think actually, makes for a better mix) and I watch a few non-USA charts for potential tracks. I used to do this way back in the late 80's when I did the Hip-Hop & R&B thing on WESU, but I'm surprised more domestic radio programmers haven't really picked up on doing this especially with the UK cross-pollination with things like the BBC radio 1 on Siruis/XM and even BBC America adding to the American exposure. When streaming first hit the internet, I knew many who would "bandscan" the planet, as did I, but I'm going off on even more of a tangent than this post already has.
I'm not saying radio programmers have always been reluctant to watch other countries or that there aren't any doing this today, as many tracks from "down under" or "across the pond" or from the "great white north" have charted here, but seeing Adam mention that he was one of only 2 stations in the country that had picked up on "Rolling in the Deep" shows that most programmers might not be trying too hard, Kudos Adam, and Kudos to Hot 93.7 for not being afraid to run a crossover track that's pretty close to not being a crossover track (though there is that dance mix version of it....).
I also find it strange sometimes that even American artists can hit the UK top 10 before they hit the Billboard hot 100's top 40, take a look at this list of Sunday Night's Official UK Pop Chart (minus the tracks already in the US top 40), does this show that the reverse is actually not true and that UK programmers watch American music closer than US programmers do? (Or is it just that Ron "Boogiemonster" Gerber is correct when he said "anything can be a hit in the UK")
002 - Aloe Blacc - I Need a Dollar
003 - Alexandra Stan - Mr Saxobeat
006 - Alex Gaudino featuring Kelly Rowland - What A Feeling
008 - Rihanna - California King Bed <--???
009 - Snoop Dogg - Sweat (this is on other US charts but not yet the top 40 as of the 06-11-2011 chart)
