> > >
> > > "Still the same as it has been for years."
> >
> > It is unfortunite that this station has been pretty much
> the
> > same for years, their sister 95.3 in vacaville has the
> > identical playlist, and rumor has it that 92.1 in walnut
> > creek will be the same also, so, let's recap, 101.7, 95.3,
>
> > and 92.1 all the same format and playing all the same
> songs
> > at the same time, does that make any sense????
>
>
> First, they didn't switch to Spanish. Not even for a minute.
>
>
> Second, as far as programming goes, consider their audience
> and their signals. KKIQ blankets the Tri-Valley. KUIC covers
> the northern portion of the 680 Corridor. 92.1 covers the
> Walnut Creek/Pleasant Hill section, through Lafayette,
> Orinda and Moraga and down 680 to Danville.
>
> They aren't programming for San Francisco, Oakland or San
> Jose.
>
> They program for their specific communities, with frequent
> local traffic, community news, and music that appeals to the
> audience they are trying to reach. They are targetting a
> fairly upscale listener base, as well as a large group of
> commuter listeners up and down the 680 Corridor, as well as
> over 580 into Tracy and Castro Valley/Hayward.
>
> The signal for 92.1 does not come in clearly in Pleasanton
> or Livermore (it's fuzzy at best south of San Ramon), and
> 95.3 can barely be heard here at all, so having the same
> basic programming and music selection on all three stations
> is not a problem.
>
> D.J.
>
I live in Paradise, CA and on a good day I get in KKIQ. But I looked at FCC FM Station Quary and the spanish station happens to be in Hamilton City, close to Chico and Paradise. So It's not KKIQ after all, But sadly that new spanish station moved in. So my chances of hearing KKIQ again are slim :-(
Mike B