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Did someone say hola?

S

smurfette

Guest
I heard rumor of an urban/hispanic addition coming to G-boro market today...anyone heard anything along these lines??
 
Si, word is there might be a switch in progress and it's not quite on the same oldies page that everyone is thinking...
 
I've done a little bit of investigating...and...I've found a whole heap of news for you listeners out there in radioland!

A new Hispanic station is coming to the region. A little bird has confided in me with the information that HITZ 94 is being sold to Norberto Sanchez, a native of Peru. Mr. Sanchez apparently owns around 8 radio stations and a string of 22 restaurants in the Atlanta area. The purchase price for 94.1 is $20 million, which will be split four ways among the owner's family. The original deal was dropped so the owner and buyer would not have to pay the broker! But then the "sale" was agreed on later. Apparently, Mr. Sanchez will take over the station with a L-M-A in the beginning, which will apparently cost him approximated $33,000 monthly.

My source says there are plans in the works to move the antenna to a new or existing tower closer to Charlotte so the station will be focused on that market--leaving the Triad behind! Hell, I can't speak Spanish anyway!

As for Gig's AM station in Lexington, he will apparently retain ownership to give him "something to do" other than playing golf!

I have not been able to nail down when the "flip of the switch" will occur! But apparently, it will be SOON!

My source says whoever ends up with 600 WSJS and 1200 WSML...may have a big surprise up their sleeves! A study was done several years ago by WSML's previous owner. I have been told that it is possible for WSML to go 50 kw directional daytime and 10 kw directional nighttime. If the new owner decides to go that route...well Katie Bar The Door! Whether it's news/talk, oldies or some other format, will be able to cover the Triad like the dew!

On the rumor front, if Curtis buys WSJS/WMFR/WSML--how about this possibility...WSJS drops 1200 WSML as its simulcast partner and adds 920 WPCM. That way, oldies and beach (probably more beach)
could go to 1200 WSML and the increased power. That leaves 101.1 WZTK to go oldies. That way Curtis could own the news/talk, beach and oldies markets and let everybody else sweat to see who goes under next. Of course, WMFR will still be High Point's hometown station.

Guess we will all see what the hell happens over the next few days!

Just remember, if I'm right--you heard it here first! If I am wrong, hell--that's one of the reasons I'm getting out of this damn business!!!
 
Dr. News - Your information is old. That Hits94 deal did not go through. My source says they are deliberately planting Hispanic hints. Take a look at "Smurfette" and "ManWhore's" posts. They're trying to throw us off with the whole Hispanic thing! How lame! The station is going Oldies and it's going to happen real soon! Like maybe next week. Mark my words on this one....it WILL be Oldies! I also think there is some kind of partnership between Hits and ZTK. I think they're going to do this together and simulcast or something. Know it sounds weird, but can't explain this otherwise. The partnership is only speculation on my part, but the Oldies thing....I'd lay money on it! It's coming.
 
MaskMan, you're sound so confident! I don't know anything for fact. No seed was planted by me. I mearly heard of a hispanic switch today and wanted to know if anyone else knew anymore. As for the "planting" of hispanic information around the station, why would the staff spend the amount of effort to make people "think" they are going hispanic? It doesn't make any sense! Besides, the fact is that until the sales staff gets there S-- together, the station won't make money anyways! For some, a widgets not always a widget! Whether you're right or wrong, we'll just have to wait and see...until then, enjoy sitting fat and sassy at Hitz....
 
Hey MaskMan...I AM bettin my beer money on this one! You're dead on it, except for the Curtis part... and Smurfette- you folks at 94 would spoof for the same reason every other station does it- FREE PUBLICITY. The more controversial, the better...so have fun with the Hispanic stunt, it'll get ya LOTS of attention. The listenership doesn't have a clue it's coming, no matter what is said on this board, so relax, sit back and enjoy all the attention you're getting!
 
smurfette said:
I heard rumor of an urban/hispanic addition coming to G-boro market today...anyone heard anything along these lines??
Click to expand...

I hope that for the hours or days that the stunt goes on, they play some good tunes, other than “pasito duranguense”. 8)
 
MaskMan "may" be right and this whole Hispanic thing is a "plant." But I believe that my information is correct! It came from the son of the man, who was the broker for the deal between Gig and Sanchez. The whole thing may have fallen through. But with everything my credible source told me--I have to believe him. Guess we'll just have to wait and see about this one. Hell, we may ALL be wrong! It could be all polka music--all the time!
 
GHattaway - Now, I think you're right. I'm revising my original thoughts. I think someone planted the whole WZTK rumor to throw everyone off of Hitz94. News/Talk 101.1 may not be changing anything. I DO think there are some signs that they've bought WSJS. But, YES-arooni.... WTHZ WILL be Oldies! It will probably be very good for them if it's executed properly. And that's always going to be a big "if" with that station's management. They've got a couple of good sales hosses that can get the bucks.
 
So I guess that explains the satellite reciever? I guess they'll use that to pick up the nationally syndicated Oldies show? Things are falling into place perfectly!
 
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