Did the prescence of rimshot markets siphon Philly's market rank?

[ixnay]

Would Philadelphia still be market #5 if Wilmington, Trenton, Reading, Lancaster, LV, and SJ were not as populous as they are? Houston and DFW, according to my RMcN, seem to have a shortage of large rimshots. How do they calculate market size in radio? Distribution of diaries?

ixnay

 

[OldNumber7]

For the most part, the Arbitron markets correspond to the U.S. Census Bureau's Metropolitan Survey Areas (although there are some exceptions). The Census Bureau, in turn, uses economic activity and commuter behavior to define where a metro begins and ends, although I'm not sure what those threshholds are.

 

[bk1808]

Would Philadelphia still be market #5 if Wilmington, Trenton, Reading, Lancaster, LV, and SJ were not as populous as they are? Houston and DFW, according to my RMcN, seem to have a shortage of large rimshots. How do they calculate market size in radio? Distribution of diaries?

ixnay

But, what difference would it make? The only radio people that would care are the ones that want to write "Philadelphia" on their resume. Personally, I'd rather be #1 in Lancaster or Wilmington than #25 in Philly.

Joe Thomas
WDEL and Formerly of WLAN

 

[aindik]

Would Philadelphia still be market #5 if Wilmington, Trenton, Reading, Lancaster, LV, and SJ were not as populous as they are? Houston and DFW, according to my RMcN, seem to have a shortage of large rimshots. How do they calculate market size in radio? Distribution of diaries?

ixnay

But, what difference would it make? The only radio people that would care are the ones that want to write "Philadelphia" on their resume. Personally, I'd rather be #1 in Lancaster or Wilmington than #25 in Philly.

Joe Thomas
WDEL and Formerly of WLAN

There's no reason you can't be No. 1 in Wilmington and No. 25 in Philly. Arbitron could embed Wilmington inside Philadelphia.

WALK-FM is No. 25 12+ in New York and No. 1 in Nassau-Suffolk.

The difference it would make is not in "share," but in "rating." More for the Philly stations than the Wilmington stations, whose situation would be exactly the same except their ratings would be measured by PPMs earlier. Stations would more easily be able to point to having more listeners if more counties were included in the market. Advertisers would pay more (isn't market size used to calculate target rating points?), and all that trickles to everyone else in the industry.

 

[eatspaste]

Would Philadelphia still be market #5 if Wilmington, Trenton, Reading, Lancaster, LV, and SJ were not as populous as they are? Houston and DFW, according to my RMcN, seem to have a shortage of large rimshots. How do they calculate market size in radio? Distribution of diaries?
ixnay

More simply, who the hell wants to either move into this area or stay here if they have a chance to leave? New Jersey has sky-high taxes and the city of Philadelphia is one big shooting range (and now getting national attention over it).