Y102.9 lost 25% of our listeners 25-54, from the "Star" days, that's not "most".
Keep watching. The 25-54s grew dramatically in each of the last
two monthlies of the book, after a horrible first phase.
Y102.9's cume was the highest in the history of the signal, a Class A.
With the format change from 80s to Oldies - we basically started at zero,
and debuted in the first full book with a 2.9, that's 1700 Flame Throwin' watts!
We've still got work to do, and there's lots of good competition, so we'll see what happens. Y102.9 is only 5 months old.
Bill Campbell - PD
> I'm not so sure about the switch helping WWMY. It looks to
> me like their 12+ numbers went up but all of their listeners
> are over the age of 55 now. They lost most of their 25-54
> listeners. That's not going to earn them many new
> advertisers.
>
>
>
>
> > >
> > OK- I'll take the bait.
> >
> > WOW- WPTF taking a nose dive. WZTK not too bad on FM talk
> in
> > RTP, considering it is more Greensboro oriented station.
> The
> > DNC/DNZ twins are holding steady(they are my pet peeve
> > stations...). DNZ still wasting its signal.
> >
> > The River looks more like a small steady stream (perhaps a
>
> > brook?). The switch seems to be helping WWMY.
> >
> > Wonder how Triangle sports/talk will look- too early to
> say
> > right now. WRBZ should not feel a thing- the area can
> handle
> > two sports/talk stations. Why DNZ/C doesn't try that is
> > beyond me. Signal would be better than what Triangle
> sports
> > talk is offering. 1490 is C annd 1090 is too far aways for
>
> > good reception throughout the whole triangle.
> >
>