• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Different commercials on streaming feed

M

mbrg

What is accomplished at the automation that "sends" a cue to the Web host server to play a different commercial, or set of commercials, than what is going out on the air? I can see how it could be accomplished in-house, having a separate switcher and audio source for the web stream, but we are understanding that many of the Web hosting providers are able to insert different ads, either for additional revenue or AFTRA requirements. I'll check out the recommended providers in a previous post, but just in case I don't get past the sales rep, I'm curious to know.

Thanks!
 
> What is accomplished at the automation that "sends" a cue to
> the Web host server to play a different commercial, or set
> of commercials, than what is going out on the air? I can see
> how it could be accomplished in-house, having a separate
> switcher and audio source for the web stream, but we are
> understanding that many of the Web hosting providers are
> able to insert different ads, either for additional revenue
> or AFTRA requirements. I'll check out the recommended
> providers in a previous post, but just in case I don't get
> past the sales rep, I'm curious to know.
>
> Thanks!
>

A switcher is not necessary. Most radio automation systems export song title and tag information that you can easily filter into your streaming audio encoder and then use the data. Spacial Audio makes a piece of software called Streaming Overlay Server (SOS) that uses that information from the automation system to fire locally trafficked breaks on the encoder itself. The SOS encodes the locally trafficked breaks instead of the sound card input which is your content.

Hope this helps.<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom