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Digital 104.1 flips to......
- Thread starter saradio1
- Start date
saradio1 said:
They are now El Compa 104.1, "Puras Buenas."
This is the same name BMP programming head Jose Santos put on a station in the San Luis Obispo market recently... A "compa" is a close friend, a buddy. "Puras Buenas" are "all good songs."
The format is hardcore regional Mexican.
DavidEduardo said:
Here is the press release from BMP
BMP/San Antonio Launches El Compa ''Puras Buenas''
Border Media Partners flips Spanish CHR KRIO-FM/San Antonio to El Compa "Puras Buenas." With El Compa, BMP's Spanish radio properties reach what it calls "an exciting new audience," covering the entire spectrum of the Regional Mexican market in San Antonio. The company also owns KSAH-AM (Traditional Norteno and Ranchero) and KLEY-FM (Norteno Lite and Grupero).
El Compa targets Men 18-49 and BMP cites research showing that listeners have an avid appetite for the El Compa format as the most preferred by San Antonio's Hispanic community.
VP/Spanish Programming Jose Santos commented, "The Regional Mexican format is exploding because of the amount of variety within the format, and therefore you can actually create a spectrum of formats based on the demographics you're trying to reach, from traditional, to the young and hip, to the family-oriented people. What we are essentially offering with all of our radio stations is the ability to reach the entire Regional Mexican lifestyle spectrum."
KSAH and KLEY PD Alfonso Flores adds programming duties at KRIO, while KSAH and KLEY GSM Juan Mendez adds those duties at El Compa. (07-31-09)
I am sorry but.... LAME!
BMP needs to expand their horizons and move onto other formats that their company just doesnt touch.
Then again, maybe that is why they are in the situation they are in money wise.
BMP needs to expand their horizons and move onto other formats that their company just doesnt touch.
Then again, maybe that is why they are in the situation they are in money wise.
MINDonDAradio247 said:
Since what we call Regional Mexican is actually a half dozen formats all rolled into one... and since the format does not even exist in Mexico... it's interesting that José Santos has decided to cover each of three clear format alternatives in the market. I don't believe any company has done that, although Univision also has three variants in Houston, KQBU, KLTN and KOVE... but the Houston situation is based more on age and the amount of personaltity in each case.
sdh483 said:
Recuerdo is "Jack" with Mexican adult hits. KTJM is mainstream regional, a blend of the genres that are often separate formats in Mexico. El Compa is younger leaning... many artists in what is called Regional Mexican (a term basically coined in the US for non-Hispanic record industry folks to understand) are younger leaning, and have little older and particularly female appeal.
The appeal is the age target as well as the blend of styles and artists. Recuerdo Houston goes for an average age of about 36, KTJM for about 33 or 34, and we will see what El Compa does in SA, where all formats lean older.
KRIO's ratings won't improve until its signal actually covers the market.
It barely skims the southside and covers a lot of empty ranchland.
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM605620.html
It barely skims the southside and covers a lot of empty ranchland.
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM605620.html
Are they still using the Jourdanton booster? BMP put that up after my tour of duty.
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FB1120237.html
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FB1120237.html
radioeye said:
Sorry guys, but I don't have any problem picking up the signal from anywhere in SA, including the office building I work at. The other rim shot signals such as 92.5(CC), 97.7(Univision) and 103.1(BMP), are difficult to pick up. So the problem isn't the signal. It's the damn format.
saradio1 said:
We've gone over this before. 95% of listening occurs within the 60 dBu signal contour, and very little of the San Antonio city limits are inside KRIO-FM's 60 dBu signal contour. When looking at the radios an average person uses, the poorest one defines listening habits. If someone has a Walkman or a table top radio that doesn't get the station, they're not likely to listen to it on any radio!
One area where I do agree with you is that the format of KRIO-FM was definitely a problem. Simply put, when you program to an audience outside of your main coverage area, you're going to lose every time!
When it comes to the problems of 104.1, let's look at the numbers:
(1) 104.1 never got much above a 1 share doing pop en espanol.
(2) BMP's Digital format most recently got almost a 10 share in Laredo. It gets about a 5 in the Valley. It's been as low as a 1.2 and as high as a 2.1 in Austin over the last year. The Austin ratings aren't stellar, but they're roughly double what Digital got in San Antonio.
(3) KGSX signs on with a similar, if not identical, format, and the two stations added together get a 4.5 in KGSX's first book. Since then, the two stations leveled off to between a 3 and 3.5, which is roughly three times the largest audience KRIO-FM ever had.
So, that means one of the following had to have happened when KGSX signed on:
(1) A seismic population shift among the Hispanic demographic in San Antonio.
(2) Digital's format was so bad, even pop fans wouldn't listen to it.
(3) KGSX had a signal that reached the portion of the audience that was clamoring for it while KRIO-FM's didn't.
Breaking each of these possibilities down:
(1) A seismic population shift timed exactly when KGSX signed on seems very unlikely. A shift into San Antonio as bad or worse than the one Hurricane Katrina caused out of New Orleans would have had to have happened. It doesn't, to me anyway, look like that happened.
(2) The Digital format may or may not be good, but it does fine in Laredo and the Valley and does much better in Austin than it does in San Antonio. It even beat its competitor, Univision's KHZS, 12+ in the Spring '09 Austin survey. Based on these numbers, Digital should have done far better in San Antonio.
(3) I don't see how it could be anything other than signal. The numbers just don't seem to support anything else. If KRIO-FM had a signal that covered all of San Antonio to its target audience's satisfaction (those are the key words), it should have done at least twice as well as it did prior to the launch of 95X.
(1) 104.1 never got much above a 1 share doing pop en espanol.
(2) BMP's Digital format most recently got almost a 10 share in Laredo. It gets about a 5 in the Valley. It's been as low as a 1.2 and as high as a 2.1 in Austin over the last year. The Austin ratings aren't stellar, but they're roughly double what Digital got in San Antonio.
(3) KGSX signs on with a similar, if not identical, format, and the two stations added together get a 4.5 in KGSX's first book. Since then, the two stations leveled off to between a 3 and 3.5, which is roughly three times the largest audience KRIO-FM ever had.
So, that means one of the following had to have happened when KGSX signed on:
(1) A seismic population shift among the Hispanic demographic in San Antonio.
(2) Digital's format was so bad, even pop fans wouldn't listen to it.
(3) KGSX had a signal that reached the portion of the audience that was clamoring for it while KRIO-FM's didn't.
Breaking each of these possibilities down:
(1) A seismic population shift timed exactly when KGSX signed on seems very unlikely. A shift into San Antonio as bad or worse than the one Hurricane Katrina caused out of New Orleans would have had to have happened. It doesn't, to me anyway, look like that happened.
(2) The Digital format may or may not be good, but it does fine in Laredo and the Valley and does much better in Austin than it does in San Antonio. It even beat its competitor, Univision's KHZS, 12+ in the Spring '09 Austin survey. Based on these numbers, Digital should have done far better in San Antonio.
(3) I don't see how it could be anything other than signal. The numbers just don't seem to support anything else. If KRIO-FM had a signal that covered all of San Antonio to its target audience's satisfaction (those are the key words), it should have done at least twice as well as it did prior to the launch of 95X.
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