YIKES! I feel like I just walked on the beach shirtless [

] without my sunscreen! First, Mike – NOWHERE in my prior post did I call for “
MASSIVE” volume compression and on-purpose over-processing... A quick review will reveal the words: “
prudent”, “
effective”, and “
HIGH LEVELS of JUDICIOUS processing”. I’m searching for my Granny Glasses to find
any glimpse of my prior support for the “stationary VU needle” syndrome associated with the
horrendous [and all
too common] audio fallen victim to mischievous processing... Usually, courtesy of some youthful chest-shaving rhythmic-pop PD who managed to get his mitts on the station's digital All-in-Wonder box from one of “The Big Os” :
In no way did I advocate that approach!
Remember, there is NO such thing as “headroom” in land of digital audio. Recall the 90s-vintage Sony DAT recorders where the “VU scale” changed from green to red at minus-6VU? That was their digital-definition of “headroom”! Then consider the FACT that distortion [unrelated to “dither”] INCREASES dramatically as digital level falls below minus-10db; and you have described a technical landscape which DEMANDS considerable amplitude control and aesthetic augmentation. Arguably, digital audio is a more-deserving candidate for signal processing than is its analog counterpart.
I will not pretend to be shy about my technical AND personal preference for LOUD and DENSE audio signatures on both AM and FM. I pity those who are so consumed with musical nuance that they end up listening to their audio HARDWARE
instead of the program material that utilizes it. The broadcast spectrum is a dirty world –
and getting exponentially-dirtier due to IBOC! It bares NO resemblance to a fluffy living room where the $30 Sheffield vinyl plays on an esoteric $2500 turntable/tone-arm/cartridge combo into a rack ‘o Mac and several-grand worth of B&W speakers. Even my fabled McIntosh MR-78 comes NOWHERE CLOSE to your recollection of a pristine 96db dynamic range... That's a laboratory
measurement, Mike – NOT a receivable
reality! I can’t speak for you folks, but I prefer an
altered state when I’m facing that landscape known as a root-canal in the dentist’s chair... Listeners on Wally World radios likely feel the same about demodulated audio!
Realizing the total lack of evidence that compression ratios have any relationship to radio ratings, I’ll have to conclude that the audience cares little – and generally-
favors the station that is easiest-
heard above the roar. Here’s a story: My staff and I were once identified and accosted by a listener of my FM classic hits station at an Applebee’s Happy Hour. His pants were pulled tight over the issue of our somewhat-aggressive transmission of Sugerloaf’s “Green-Eyed Lady” [you’ll recall that song’s signature staccato/pause x5]. He complained about “
that sucking sound” between each riff... Then provided a live imitation of our air-chain between brews number two and three. A thirty-something Joe Onlooker at a neighboring table stood up and shouted: “
HEY... I like that song and that station... Get a life, DUDE!”
As for the newest excuse to argue – known as “How to process
before a CODEC”... I learned long-ago to avoid all the processor puff-pieces written by their purveyors – ESPECIALLY Omnia and Orban. I generally laugh at their invention of that “Magical Mystery Tour” called “
Neural pre-processing for low-bitrate streaming”—merely a gimmick to incite “must-have” status for their box when some innocent broadcast wanna-be hops onto the internet with his ShoutCast server and limited bandwidth!
The effective solution is far-more simple – albeit less complimentary to Orban’s bank account. Understand first: While a lower-bitrate CODEC may offer an
illusionary 32 or 24kHz sample rate; you are better-off facing reality and choosing a lower-octane flavor [20 or 16k]. That's a guaranteed strike-two on the fizzie artifacts. If the available pipe and user target limits your stream to a bit-reduced 10kHz audio bandwidth, and you wish to elevate the 5-8kHz arena to compensate [and create a brighter perception] – DON’T jam the encoder with jacked 8-15kHz content! Here’s but
one toil-acquired tool I’ll share to minimize the dreaded “chorus effect” – and it costs only $250... The Rane PE-15 five-band parametric EQ with high and low-pass shelving in each extreme band. Band Five [the highest], actually offers a selectable cut-off spanning 1kHz to 20kHz with a variable “roll” from pastoral to cliff. Turn it on at 8kHz and instruct it to dive – dive – dive! Then visit eBay [or your local used guitar shop] and pick up a clean decade-old DBX 166A for about $100... You’ll be pleasantly-surprised that you’ve just managed to out-perform EVERY CCU station stream from your bedroom 8)