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DIGITAL SUB-CHANNEL NATIONAL ADVERTISING

sdwulfdawg

sdwulfdawg

I really hope in the new year the sales people for themost popular digital subchannels, ME-TV, Antenna TV, and This TV, get off their duffs and sell some real advertising

All of these attorney ads for bad drug class action suits and Colonial Penn and Gerber Life Insurance is really getting irritating. At least here in San Diego, ME-TV's affililate, KFMB-TV is airing some local ads...
 
Mycleanpc.com is the worst. Its just a scam website that does a fake scan and finds things that aren't there, then if you don't pay for it, the malware it installs screws up your computer.

"I've Fallen and I Can't Get Up"!, Reverse mortgage, home escalators, hoveround chairs, hearing aids, Pat Boone's oversized walk in bathtubs (which would take forever to fill, and waste water) lawyer commercials, silly junk for dog owners (dog lovers will buy anything) extended warranties for your car, catherer and diabetic supplies etc. Whats funny is they run the same commercials when a cartoon or kids show is on. They must think their viewers are at least 90 years old. Who is in the advertising department? Bob Barker? Matlock?
 
My mother actually likes the walk in bath. It uses no more water than a regular bath.

I feel your pain. Don't know why they can't get some KFC or Pepsi adds on there. You see
them on other cable channels that are not pulling in top ratings. Watching these subs
you sometimes think the entire audience has had a hip opperation, needs burial insurance,
legal advice and medical supplies. :D
 
flytrap said:
"I've Fallen and I Can't Get Up"!, Reverse mortgage, home escalators, hoveround chairs, hearing aids, Pat Boone's oversized walk in bathtubs (which would take forever to fill, and waste water) lawyer commercials, silly junk for dog owners (dog lovers will buy anything) extended warranties for your car, catherer and diabetic supplies etc. Whats funny is they run the same commercials when a cartoon or kids show is on. They must think their viewers are at least 90 years old. Who is in the advertising department? Bob Barker? Matlock?
Click to expand...

I assume the theory is that older folks, potentially disabled, (a) are stuck at home (b) watching TV shows they liked from years gone by rather than new shows (c) often with pets as their prime companions. That explains most of those ads. Even some of the kids' shows are old enough that those who watched them when new are well into Social Security (e.g. Rin Tin Tin and Circus Boy on Antenna TV).
 
flytrap said:
Mycleanpc.com is the worst. Its just a scam website that does a fake scan and finds things that aren't there, then if you don't pay for it, the malware it installs screws up your computer.
Click to expand...

If it was known that that site was malware waiting to happen, then why do TV stations and cable networks still sell time to them?
 
azumanga said:
flytrap said:
Mycleanpc.com is the worst. Its just a scam website that does a fake scan and finds things that aren't there, then if you don't pay for it, the malware it installs screws up your computer.
Click to expand...

If it was known that that site was malware waiting to happen, then why do TV stations and cable networks still sell time to them?
Click to expand...

$$$$$$$$$$$$$$$ ::)
 
gregg75 said:
I feel your pain. Don't know why they can't get some KFC or Pepsi adds on there. You see
them on other cable channels that are not pulling in top ratings.
Click to expand...

Give it time. When national cable networks first started appearing, they didn't get a lot of attention from big advertisers, either. That changed when cable networks got into enough households that they could get measureable ratings and something close to a national footprint.

With the diginets only being a couple years old, they just don't have the distribution and ratings yet. But I suspect that in the next couple years we will start seeing some of these networks break through and start attracting a better class of advertising.
 
It isn't only the cable outlets that air scammercials. Our local OTA stations do a bunch of it as well. An O&O Fox outlet airs ambulance chaser ads constantly throughout the day and I suspect the others do likewise. The afternoon is filled with all manner of education (trade school, medical assistants, jailers etc.).
 
I've noticed that the ambulance chaser ads tend to run on courtroom shows all the time. I've also noticed that lawyers advertise during the day when people who have no job are looking to get some money either from a lawsuit, get rich quick scheme, home business, online or business college or truck driving school. And from what I've heard, trucking companies don't like to hire people from those truck driving schools on TV.
 
If I see one more commercial on Me/Antenna for lawyers soliciting for clients harmed by, umm, "pelvic mesh" operations, I may throw something at my TV.

Our local MeTV affiliate has sold quite a schedule to TV Lawyer Tim Misny ("If it matters make it Misny...he'll MAKEEMPAY!" rock music jingle). It may just be bonus spots to his heavy commitment on the main channel, WOIO/19 (CBS).

http://www.misnylaw.com/CurrentAds.shtml
 
TexasTom said:
gregg75 said:
I feel your pain. Don't know why they can't get some KFC or Pepsi adds on there. You see
them on other cable channels that are not pulling in top ratings.
Click to expand...

Give it time. When national cable networks first started appearing, they didn't get a lot of attention from big advertisers, either. That changed when cable networks got into enough households that they could get measureable ratings and something close to a national footprint.

With the diginets only being a couple years old, they just don't have the distribution and ratings yet. But I suspect that in the next couple years we will start seeing some of these networks break through and start attracting a better class of advertising.
Click to expand...

Pepsi and KFC assume that a 65 year old will be drinking Pepsi and eating KFC until they soon die while they assume a 18-49 year old might switch from Coke and Popeye's. Older programming = older viewers
 
landtuna said:
It isn't only the cable outlets that air scammercials. Our local OTA stations do a bunch of it as well. An O&O Fox outlet airs ambulance chaser ads constantly throughout the day and I suspect the others do likewise. The afternoon is filled with all manner of education (trade school, medical assistants, jailers etc.).
Click to expand...

It's the same here in Los Angeles...it's been a staple on local TV for as long as I remember. You don't see it much on the ABC, CBS, and NBC stations, but on Fox, CW, MyTV, and the local English indies (KCAL and KDOC)...it's constant from about 9am to at least 6pm every weekday.

Las Vegas television is worse...in my recent visits there, all the major stations in town are carrying lawyer and college ads day AND night. Heck, one of the prominent attorneys in Sin City who advertises on TV has his own public affairs/interview show on the NBC affiliate there.
 
Since this thread went up I'm seeing more local and better commercials on Me-TV 2.2.
I think Me-TV gives the locals 4 minutes per hour, and WSB seems to be taking advantage
of that with both promos and local commercials..........which cuts down a few of these adds.
 
I've noticed the subchannels (Cool TV KLRT 16-2, Country Network KASN 38-2, RTV KATV 7-2, Bounce KARZ 42-2) all run a large amount of "Per Inquery" (PI) ads, and if its not that its usually the scammers, huxters and so forth. Until these networks get on cable and satellite systems and not relegated to the netherworld of OTA only carriage on a subchannel there will be issues. And even carriage on Cable/Sat does not gurrantee that the quaility of ads will improve. Back when I had Dish Network, Dish used to insert some of the most god-awful crap ads during the "local" ad breaks on the national cable channels.
 
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