The Dino Costa Party
> You've been on for a few months, right? That means you're
> due for another exit soon, right? I will give you this:
> you're a hell of a self-promoter. Perhaps you could work
> for Don King where your talents would certainly be put to
> better use.
If it's Dino or not, the post is out of place here. This is not a board to discuss sports issues...it's a board to talk about sports-related RADIO topics. Not topics on sports radio SHOWS.
So, let's talk about Dino Costa.
He keeps hovering on the edge of respectability.
He gets on in Jacksonville, and starts looking like he's actually going to catch on. But for whatever reason, Dino keeps hooking up with marginal operators who go out of business, who try to target large markets with substandard signals, and who are otherwise not the best businesspeople.
His current employer is "Radio Colorado", a group of small stations based at a suburban rimshot Denver signal with a recent power upgrade. (He's been in the market before at Crawford's KLZ "ESPN 560".) His chances of getting anything even resembling ratings in the competitive Denver sports radio market? Zero.
Without even looking, I can tell you that Dino is getting his clock cleaned by anyone from KKFN to KOA to even KLZ. The Denver sports radio market is crowded, even without the former sports format on now-liberal talk AM 760.
Thus, the article in question. Dino's trying to get noticed by controversy, and his last shot is touching the third rail of race-related sports topics. Ask Rush Limbaugh how that worked for him in his brief stint at ESPN.
My two favorite Dino Costa Career Moments:
* In my home area of Northeast Ohio, he aired for a while on AM 1560, a small 500 watt daytime station based in Chardon, Ohio. (Look on a map. It's a distance from Cleveland, with a signal that barely reached even Cuyahoga County.) Yet, "SportsRadio 1560" positioned itself on air as "Cleveland's new sports radio station". It's off the air entirely now, by the way.
* In one of his Jacksonville stints, he took over the programming gig at a planned new talk radio station (general talk, not sports). As he was building the station, he frequently advertised in the AllAccess job listings for new on-air and off-air talent. His ads were the most entertaining things ever printed on that site. My personal favorite was his enthusiasm at the new 50,000 watt transmitter ("Look! It just arrived!").
The station was turned away from talk at the last minute by its owners, and I do think Dino got a raw deal there.
In whole, Dino's one of the best self-promoters in sports radio or any radio format. I reserve judgement on his talent, because I've never heard him do a show...he could be the best "undiscovered" sports talk hosts in America. But if it were me, I'd dial back the self-promotion a notch or two.
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