It's not only radio that's being beaten up by the present recession. The Journal Register joins a growing list of newspaper companies that have declared bankruptcy.
And to make this a legitimate radio post, the latest news from Anheuser-Busch (owned by InBev of Belgium) setting a new 120 payment policy for commercials, should make radio and TV sales managers reach for the Rolaids. This is lousy news for all radio stations that get "beer money." How might it affect 97 Rock, The Edge and WGR especially in the summer and football season? More layoffs and voice tracking as a result? Will other large regional sponsors try to pull the same shenanigans? Will radio put its foot down? Is radio in the position of putting its foot down? Debt service... the quiet killer.
Earlier this year, General Motors made headlines regarding their TV payment schedule.
Bad news on the doorstep / I couldn't take one more step
And to make this a legitimate radio post, the latest news from Anheuser-Busch (owned by InBev of Belgium) setting a new 120 payment policy for commercials, should make radio and TV sales managers reach for the Rolaids. This is lousy news for all radio stations that get "beer money." How might it affect 97 Rock, The Edge and WGR especially in the summer and football season? More layoffs and voice tracking as a result? Will other large regional sponsors try to pull the same shenanigans? Will radio put its foot down? Is radio in the position of putting its foot down? Debt service... the quiet killer.
Earlier this year, General Motors made headlines regarding their TV payment schedule.
Bad news on the doorstep / I couldn't take one more step