I am not surprised. It would appear that less and less people are subscribing to satellite TV. About 5 or 6 years ago, there were neighborhoods and entire communities where almost every other house had a satellite dish. This was before HD was popular, and even before digital cable was popular, and most of the major broadcast networks and even popular cable networks were still in analog on most cable systems. Then a few years later, HD got more and more popular, and I believe that to this day, DirecTV STILL doesn't carry most locals in HD, and I don't think they carry ANY digital subchannels.
Since then, services like Verizon FiOS and AT&T U-Verse have taken over. I know that in many neighborhoods, these are what's popular. I'm sure there are several communities where FiOS and U-Verse have outsold cable.