In a effort to offset high costs, DirecTV has launched an extensive advertising campaign offering its exclusive "NFL Sunday Ticket" package for an average price of $300:
http://online.wsj.com/article/SB10001424052748704895004575395322760834334.html?mod=googlenews_wsj
Meanwhile, New York Post sports media columnist Phil Mushnick has been lobbying his readers to talk current DirecTV subscribers into a deal for the NFL package for which they wouldn't foot the full $300 bill; simply, he advised that they threaten to discontinue DirecTV service. And according to what he wrote in a recent column, this ploy appears to have worked for several of his readers. I'm sure Phil's not the only one sticking up for the true fans.
http://online.wsj.com/article/SB10001424052748704895004575395322760834334.html?mod=googlenews_wsj
Meanwhile, New York Post sports media columnist Phil Mushnick has been lobbying his readers to talk current DirecTV subscribers into a deal for the NFL package for which they wouldn't foot the full $300 bill; simply, he advised that they threaten to discontinue DirecTV service. And according to what he wrote in a recent column, this ploy appears to have worked for several of his readers. I'm sure Phil's not the only one sticking up for the true fans.