DIRECTV's The 101 Network (Channel 101) Becomes The Audience Network on June 1st

[FilmCritic3K]

And they're placing The Audience Network on channel 239, near usa network and TNT, in hopes of catching regular viewers of those other channels (this was mentioned in another article I read); it'll also remain on channel 101.

http://dtv.client.shareholder.com/releasedetail.cfm?ReleaseID=577708

DIRECTV's The 101 Network Becomes The Audience Network on June 1

New Name, New Look, New Logo on Tap For DIRECTV's Original Programming Network

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Beginning June 1, DIRECTV's The 101 Network will transform itself into the Audience Network and become the new home for DIRECTV's exclusive programming, which includes some of the smartest, most daring entertainment on television. The Audience Network will be accessible in 19.4 million homes on channel number 239.

The newly-branded network will focus on maintaining DIRECTV's growing commitment to providing subscribers with premium programming that can't be seen anywhere else. The name change and new look unveils shortly before the new season of Damages and will include a new on-air presence and will be supported by a robust marketing campaign that includes broadcast, print and online media.

 

[DToTheJ]

How soon before it becomes "TAN"?

 

[gregg75]

I think they are trying to become another TV Land type, with more original programming.

 

[ShawnHill1]

I think they are trying to become another TV Land type, with more original programming.

Not quite, they're essentially the "HBO-Showtime" rerun network with a little NBC mixed in between.