> Do record companies pay for play in the form of commercial>
> OK, is that payola? Or just a promotional expense?
Car dealerships, furniture hacks and loan sharks pay for air. On any given Saturday you can find a whole slew of cable channels and talk radio selling half hour, or full hour, slots of time to serious scumbags and yet the record industry shells out 10 million just to keep Elliott Spitzer,the future Governor of New York, off there back. What gives!
And that promotional budget that the indies supposedly greased was nothing more than adding to the coffers so that a pair of listeners could win a trip to Disney World or something.
The recording industry makes there money on huge stars. Most of these acts have legs, like your Springsteens, Mariah Carey, Sting, Usher, U-2 etc. and by and large, with obvious exceptions, they spend promotional dollars on acts they beleive will sell records for 10-30 years. It's a crapshoot and most fail while others, like Eminem, are like hitting the lottery. Right now in Rock there's a push to promote The Killers, Franz Ferdinand and..Coldplay. All of these acts are A.) Pretty Good and B.) May sell records for years. Why wouldn't you want to spend money to promote them? Could SONY get a half-hour on the big Rock station without inviting the wrath of the local DA/AG?
Everyone can shove there dollars all over the media except Rock/Rap artists. When GOP stooges show up on FOX they're being paid. When movie stars show up on Leno they're being paid. When 50 Cent shows up at the local R and B outlet he's being WATCHED! Just part corporate media America.