Discovery buys Hasbro's share in the Hub

[thomwim]

http://online.wsj.com/articles/discovery-to-take-control-of-the-hub-network-1410979842

Hasbro will retain a large stake in the service and control six hours of daytime programming on the network, from 9 a.m. to 3 p.m. Eastern.

Since the Hub only runs on Eastern time, that will be 6AM-12PM on the Pacific.

 

[jegrant]

Discovery Family sounds so blah. But then again, so does Discovery Life. I almost think they need to just merge one or two of these channels into their other, better performing networks. Discovery Life could easily fold into TLC.

 

[nathannah]

Discovery Family sounds so blah. But then again, so does Discovery Life. I almost think they need to just merge one or two of these channels into their other, better performing networks. Discovery Life could easily fold into TLC.

Judging from the fact TLC steals most of Discovery Fit & Health/Life's best shows already in a massively stupid branding maneuver, this definitely has merit. And yes, Discovery's network branding department is beyond uninspired; the first thought I had when The Hub was named was it was either a car network or a Discovery network devoted to Boston (The Hub City).