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Dish Network launches empathy campaign to try to stem huge customer losses

They'll probably ignore the question of contract disputes, which is my major reason for dropping Dish and never coming back.
 
Dish's losses are most likely from customers trying to save money by switching to cable and taking their introductory offer. Two years ago, we had the reverse situation where Dish and DirecTV were gaining subscribers and cable cos were losing subscribers. I don't think there's much you can do in the marketing office to address that, other than no longer gouging your long-time customers.
 
Dish is hurting really bad right now, so much so, that the CEO of T-Mobile has predicted at CES that they will be bought out.

Dish needs to really knows they are losing customers and these are the reasons why they are losing customers in the first place.

reason #1:the many years of TV channels being removed temporary due to contract dispute or permanent due to poor ratings. and not to mention people do want to pay for infomercial channels/ shop at home type TV channels,junk TV channels that are useless in terms of content and religious channels.

reason #2: years of customer dissatisfaction has been another factor into to why people leave Dish, ranging from problems with Dish's equipment, poor installation of said equipment, and of course ticking off their customers with poor service with the customer support hotline ranging from rude rep on the phone to outsourced to foreign countries who have no clue about anything with Dish sometimes.

reason #3: prices always increase every year, people don't want to spend way too much money on TV, and in recent years, due to retransmission carriage disputes, we have become aware that regardless on who caves first, the only winners is who ever gets the most money from a new deal being reached, as in we the customers have to pay for it double by losing the channels temporary then after they are restored, boom in February our prices get hiked as part of the long term deal being reached. people hate it when paid TV providers get way to greedy and fight over carriage right cause they could reach a new fixed price they could agree on.

and finally the final reason, reason #4: cord cutters and changing technology, simple really, cord cutters have been dumping the traditional paid TV content providers for streaming services, as technology is making it easier to watch TV on demand on your schedule and on any device. plus it's a little bit cheaper as you don't have to pay additional fees like installation fees, equipment fees, and etc. and some of these streaming services have no 2 year commitment for people who join the service. that makes it easier to cancel it instead of having to eat a "early termination fee" to end their contract early or be stuck with it for 2 years straight up. while streaming still has a long way to go to become the norm in a ever changing TV environment, but technology will catch up quickly.
 
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