K
KML0224
Guest
Is there a reason why Disney Channel rarely (if ever) runs outside advertising?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
> Is there a reason why Disney Channel rarely (if ever) runs
> outside advertising?
>
Its probably still a premium channel in some places.
1997 (TCI of Lake County, IL turned it from premium to basic)
2002 (Time Warner of Southeast Wisconsin turned it from premium to basic)
Not everybody did it at the same time so thats why I think its probably still premium in certain places and thus they don't play any outside advertsing.<P ID="signature">______________
AIM: JeremyA1069</P>
> outside advertising?
>
Its probably still a premium channel in some places.
1997 (TCI of Lake County, IL turned it from premium to basic)
2002 (Time Warner of Southeast Wisconsin turned it from premium to basic)
Not everybody did it at the same time so thats why I think its probably still premium in certain places and thus they don't play any outside advertsing.<P ID="signature">______________
AIM: JeremyA1069</P>
K
KML0224
Guest
> Not everybody did it at the same time so thats why I think
> its probably still premium in certain places and thus they
> don't play any outside advertsing.
>
Yeah, maybe that's why. There's a spot or two which mentions an outside advertiser, yet it's not a full blown 30 second commercial for that group. As for being a premium channel in some areas, it was a premium service here in New Britain, CT several years ago. Another premium channel we used to have was NESN, the New England Sports Network, which primarily covers the Boston Red Sox, Boston Bruins and other stuff of local interest (including an occasional minor league baseball game with AAA-Pawtucket [RI] and AA-Portland [ME]). They were placed onto the basic tier due to customer demand.
> its probably still premium in certain places and thus they
> don't play any outside advertsing.
>
Yeah, maybe that's why. There's a spot or two which mentions an outside advertiser, yet it's not a full blown 30 second commercial for that group. As for being a premium channel in some areas, it was a premium service here in New Britain, CT several years ago. Another premium channel we used to have was NESN, the New England Sports Network, which primarily covers the Boston Red Sox, Boston Bruins and other stuff of local interest (including an occasional minor league baseball game with AAA-Pawtucket [RI] and AA-Portland [ME]). They were placed onto the basic tier due to customer demand.
> > Not everybody did it at the same time so thats why I think
>
> > its probably still premium in certain places and thus they
>
> > don't play any outside advertsing.
> >
>
> Yeah, maybe that's why. There's a spot or two which mentions
> an outside advertiser, yet it's not a full blown 30 second
> commercial for that group. As for being a premium channel in
> some areas, it was a premium service here in New Britain, CT
> several years ago. Another premium channel we used to have
> was NESN, the New England Sports Network, which primarily
> covers the Boston Red Sox, Boston Bruins and other stuff of
> local interest (including an occasional minor league
> baseball game with AAA-Pawtucket [RI] and AA-Portland [ME]).
> They were placed onto the basic tier due to customer demand.
>
December 1, 1997 was when TCI (Before AT&T acquired them) made Disney Channel a basic channel in NW Indiana. As far as advertising, they don't run any ads on the channel other than their programs at a certain time. At least that's the case with Comcast NW Indiana. I know on other channels Comcast runs commercials, they run some local commercials in place of commercials of businesses that aren't in the area. An example on Superstation TBS, USA Network, and sometimes ESPN, they'll run a local ad for Meijer (since Meijer currently hasn't bought airtime for Chicago TV stations yet) for their commercials, a local Paylow grocery store, Strack & Van Til, Christenson Chevrolet, and a few other businesses. But one time on cable, a commercial for Mills Fleet Farm slipped through and the nearest one to NW Indiana is Germantown Wisconsin.
>
> > its probably still premium in certain places and thus they
>
> > don't play any outside advertsing.
> >
>
> Yeah, maybe that's why. There's a spot or two which mentions
> an outside advertiser, yet it's not a full blown 30 second
> commercial for that group. As for being a premium channel in
> some areas, it was a premium service here in New Britain, CT
> several years ago. Another premium channel we used to have
> was NESN, the New England Sports Network, which primarily
> covers the Boston Red Sox, Boston Bruins and other stuff of
> local interest (including an occasional minor league
> baseball game with AAA-Pawtucket [RI] and AA-Portland [ME]).
> They were placed onto the basic tier due to customer demand.
>
December 1, 1997 was when TCI (Before AT&T acquired them) made Disney Channel a basic channel in NW Indiana. As far as advertising, they don't run any ads on the channel other than their programs at a certain time. At least that's the case with Comcast NW Indiana. I know on other channels Comcast runs commercials, they run some local commercials in place of commercials of businesses that aren't in the area. An example on Superstation TBS, USA Network, and sometimes ESPN, they'll run a local ad for Meijer (since Meijer currently hasn't bought airtime for Chicago TV stations yet) for their commercials, a local Paylow grocery store, Strack & Van Til, Christenson Chevrolet, and a few other businesses. But one time on cable, a commercial for Mills Fleet Farm slipped through and the nearest one to NW Indiana is Germantown Wisconsin.
> Is there a reason why Disney Channel rarely (if ever) runs
> outside advertising?
>
Maybe it's because Disney is cheap
I was listening to the Jim Rome Show a couple of weeks ago
when Jamie Denton from Desperate Housewives was on and he
said he was shocked at the fact that Disney was spending a
lot of money on the show since they normally don't do that
to all of the ABC shows. I assumed they gave Lost the same
treatment before it took off.
> outside advertising?
>
Maybe it's because Disney is cheap
I was listening to the Jim Rome Show a couple of weeks ago
when Jamie Denton from Desperate Housewives was on and he
said he was shocked at the fact that Disney was spending a
lot of money on the show since they normally don't do that
to all of the ABC shows. I assumed they gave Lost the same
treatment before it took off.
K
KML0224
Guest
Comcast inserts cable advertising here in New Britain, CT (southwest of Hartford) as well. However, they've never inserted local advertising on The Disney Channel here. Ever.
W
wxctintern
Guest
Disney Channel Comment/Question about "The N"
Dinsey Channel isn't supposed to be a premium channel anywhere anymore. Any cable companies that still make you pay for it are greedy money hungry idiots. Disney is a basic cable channel just like A&E, History Channel, Weather Channel, MTV, BET, etc.
Since Disney doesn't air outside commercials COX doesn't run local spots on Disney. However since Disney's sister station ToonDisney does run oun outside comemrcials COX runs local sports on it. Toon Disney is Digital 181 or something like that.
Also when did "The N" start showing outside commercials? Last time I was at my dad's house I was watching "The N" and they were showing outside commericals. Previously they only ran their own promos and their stupid other things during breaks.
Dinsey Channel isn't supposed to be a premium channel anywhere anymore. Any cable companies that still make you pay for it are greedy money hungry idiots. Disney is a basic cable channel just like A&E, History Channel, Weather Channel, MTV, BET, etc.
Since Disney doesn't air outside commercials COX doesn't run local spots on Disney. However since Disney's sister station ToonDisney does run oun outside comemrcials COX runs local sports on it. Toon Disney is Digital 181 or something like that.
Also when did "The N" start showing outside commercials? Last time I was at my dad's house I was watching "The N" and they were showing outside commericals. Previously they only ran their own promos and their stupid other things during breaks.
Re: Disney Channel Comment/Question about "The N"
> Also when did "The N" start showing outside commercials?
> Last time I was at my dad's house I was watching "The N" and
> they were showing outside commericals. Previously they only
> ran their own promos and their stupid other things during
> breaks.
>
Don't know when, exactly, but I think that's MTV Nets' M.O. -- launch a channel with no paid ads, then, a year or two later, start carrying paid ads. As I recall, MTV2, TV Land and, recently, Nicktoons, also spent the first couple of years commercial-free (other than promos), but, once they started their third year on the air and they had more cable systems carrying the channel, here come the commercials.
> Also when did "The N" start showing outside commercials?
> Last time I was at my dad's house I was watching "The N" and
> they were showing outside commericals. Previously they only
> ran their own promos and their stupid other things during
> breaks.
>
Don't know when, exactly, but I think that's MTV Nets' M.O. -- launch a channel with no paid ads, then, a year or two later, start carrying paid ads. As I recall, MTV2, TV Land and, recently, Nicktoons, also spent the first couple of years commercial-free (other than promos), but, once they started their third year on the air and they had more cable systems carrying the channel, here come the commercials.
"The N" commercials/Degrassi idea
> Also when did "The N" start showing outside commercials?
> Last time I was at my dad's house I was watching "The N" and
> they were showing outside commericals. Previously they only
> ran their own promos and their stupid other things during
> breaks.
"The N" added commercials in May 2004.
Speaking of The N, which does air stupid things during breaks. They do happen to have a very good commodity on their hands. "Degrassi: The Next Generation", which as many of you know is produced in Canada and airs on CTV there, has been winning awards left and right. Supposedly, the show is popular with Canadians of all ages.
Considering The N's poor distribution and the bleak future of UPN (which has been calling itself "The U" in some promos), would Viacom ever consider moving Degrassi to UPN? If they are trying to get more of a younger crowd on UPN, and with shows like Veronica Mars showing that the network is not attempting to become a network version of BET, could this ever happen?
> Also when did "The N" start showing outside commercials?
> Last time I was at my dad's house I was watching "The N" and
> they were showing outside commericals. Previously they only
> ran their own promos and their stupid other things during
> breaks.
"The N" added commercials in May 2004.
Speaking of The N, which does air stupid things during breaks. They do happen to have a very good commodity on their hands. "Degrassi: The Next Generation", which as many of you know is produced in Canada and airs on CTV there, has been winning awards left and right. Supposedly, the show is popular with Canadians of all ages.
Considering The N's poor distribution and the bleak future of UPN (which has been calling itself "The U" in some promos), would Viacom ever consider moving Degrassi to UPN? If they are trying to get more of a younger crowd on UPN, and with shows like Veronica Mars showing that the network is not attempting to become a network version of BET, could this ever happen?
Re: "The N" commercials/Degrassi idea
> Considering The N's poor distribution and the bleak future
> of UPN (which has been calling itself "The U" in some
> promos), would Viacom ever consider moving Degrassi to UPN?
If they want to, they better do it soon -- with the recent split of Viacom, UPN will be part of the new "CBS Corp.", while Viacom keeps "The N".
> Considering The N's poor distribution and the bleak future
> of UPN (which has been calling itself "The U" in some
> promos), would Viacom ever consider moving Degrassi to UPN?
If they want to, they better do it soon -- with the recent split of Viacom, UPN will be part of the new "CBS Corp.", while Viacom keeps "The N".
K
KMRichards
Guest
Re: Disney Channel Comment/Question about "The N"
> Don't know when, exactly, but I think that's MTV Nets' M.O.
> -- launch a channel with no paid ads, then, a year or two
> later, start carrying paid ads. As I recall, MTV2, TV Land
> and, recently, Nicktoons, also spent the first couple of
> years commercial-free (other than promos), but, once they
> started their third year on the air and they had more cable
> systems carrying the channel, here come the commercials.
There are commercials on VH1 Classic as well now.<P ID="signature">______________
</P>
> Don't know when, exactly, but I think that's MTV Nets' M.O.
> -- launch a channel with no paid ads, then, a year or two
> later, start carrying paid ads. As I recall, MTV2, TV Land
> and, recently, Nicktoons, also spent the first couple of
> years commercial-free (other than promos), but, once they
> started their third year on the air and they had more cable
> systems carrying the channel, here come the commercials.
There are commercials on VH1 Classic as well now.<P ID="signature">______________
</P>
Re: "The N" commercials/Degrassi idea
> Speaking of The N, which does air stupid things during
> breaks. They do happen to have a very good commodity on
> their hands. "Degrassi: The Next Generation", which as many
> of you know is produced in Canada and airs on CTV there, has
> been winning awards left and right. Supposedly, the show is
> popular with Canadians of all ages.
>
> Considering The N's poor distribution and the bleak future
> of UPN (which has been calling itself "The U" in some
> promos), would Viacom ever consider moving Degrassi to UPN?
> If they are trying to get more of a younger crowd on UPN,
> and with shows like Veronica Mars showing that the network
> is not attempting to become a network version of BET, could
> this ever happen?
It's not a bad idea. The N is sitting on a goldmine with Degrassi. It might be the most popular show on the digital cable tier.
However, I think The N's strategy is to use Degrassi's popularity to expand its cable carriage. If Viacom had wanted a broad audience for the show, they would have moved it to Nickelodeon or UPN years ago.
> Speaking of The N, which does air stupid things during
> breaks. They do happen to have a very good commodity on
> their hands. "Degrassi: The Next Generation", which as many
> of you know is produced in Canada and airs on CTV there, has
> been winning awards left and right. Supposedly, the show is
> popular with Canadians of all ages.
>
> Considering The N's poor distribution and the bleak future
> of UPN (which has been calling itself "The U" in some
> promos), would Viacom ever consider moving Degrassi to UPN?
> If they are trying to get more of a younger crowd on UPN,
> and with shows like Veronica Mars showing that the network
> is not attempting to become a network version of BET, could
> this ever happen?
It's not a bad idea. The N is sitting on a goldmine with Degrassi. It might be the most popular show on the digital cable tier.
However, I think The N's strategy is to use Degrassi's popularity to expand its cable carriage. If Viacom had wanted a broad audience for the show, they would have moved it to Nickelodeon or UPN years ago.
Re: Disney Channel Comment/Question about "The N"
Sometime last year, I think, Noggin added a limited number of "underwriting" minutes per hour (very soft sell / sponsorship type spots) and The N added a limited number of actual ad minutes per hour. But The N's still got only about half the ad load of other networks with similar target audiences, I think. Giving them plenty of time for wacky interstitials - although they seem to have toned them down somewhat. Replacing the wackiness, however, has been a series of overly-dramatic Degrassi promos. At least those are program-related, however.
As far as The N on UPN - I think UPN ought to offer a daily or weekly E/I block for affiliates with programming from The N, just as CBS does with Nick Jr. I tend to agree, however, that The N is keeping Degrassi, because they hope to build their network around it.
Sometime last year, I think, Noggin added a limited number of "underwriting" minutes per hour (very soft sell / sponsorship type spots) and The N added a limited number of actual ad minutes per hour. But The N's still got only about half the ad load of other networks with similar target audiences, I think. Giving them plenty of time for wacky interstitials - although they seem to have toned them down somewhat. Replacing the wackiness, however, has been a series of overly-dramatic Degrassi promos. At least those are program-related, however.
As far as The N on UPN - I think UPN ought to offer a daily or weekly E/I block for affiliates with programming from The N, just as CBS does with Nick Jr. I tend to agree, however, that The N is keeping Degrassi, because they hope to build their network around it.
- Status