Disney+ to begin cracking down on password sharing, CEO says
First it was Netflix, then it was Costco. Now, it’s Disney.
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Note this focused on Disney+ specifically but that can affect all of Disney's own and operated apps.
In a move to “drive monetization,” CEO Bob Iger said the password-sharing crackdown for Disney+ will begin in 2024, The Wrap and CNBC reported, citing the company’s third-quarter earnings call.
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family,” Iger said, adding that changes will come to subscriber agreements later this year. He explained that account sharing is “significant.”
The announcement comes as Disney+ reports another drop in subscribers — it’s the second quarter in a row the streaming service has shed viewers.
Disney will also be raising prices for its ad-free versions of Disney+ and Hulu. In October, the Disney+ version will rise to $14 while Hulu will increase to $18.