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Dispite what we knew in the past

S

saintrichard

Guest
In this new day and age of radio, you can have good numbers being jockless, WRNB and the recent spark of BEN prove this, its the music and format first. Jocks are OK, but not essential like years back. Anyone else agree?? Also, I do think Alternative/Modern will resurface by the end of the summer, just my thoughts.
 
I do agree on the jockless concept. The difference today is the large listen at work audience. They want music, but really are not listening to the jocks. If there is no chatter between the songs, besides three 7 minute commercial breaks per hour, they don't miss it because of the long stop sets.

Of course, this concept was used in the 60's and 70's to a large extent. It was expected on B/Ez stations, which gobbled up a lot of FM listeners The listen at work numbers were not that important in those days, but the mid-day numbers for B/Ez stations, which usually ran with very little jock input (if any at all), were high in many markets.

> In this new day and age of radio, you can have good numbers
> being jockless, WRNB and the recent spark of BEN prove this,
> its the music and format first. Jocks are OK, but not
> essential like years back. Anyone else agree?? Also, I do
> think Alternative/Modern will resurface by the end of the
> summer, just my thoughts.
>
 
> I do agree on the jockless concept. The difference today is
> the large listen at work audience. They want music, but
> really are not listening to the jocks. If there is no
> chatter between the songs, besides three 7 minute commercial
> breaks per hour, they don't miss it because of the long stop
> sets.
>
> Of course, this concept was used in the 60's and 70's to a
> large extent. It was expected on B/Ez stations, which
> gobbled up a lot of FM listeners The listen at work numbers
> were not that important in those days, but the mid-day
> numbers for B/Ez stations, which usually ran with very
> little jock input (if any at all), were high in many
> markets.
>
> > In this new day and age of radio, you can have good
> numbers
> > being jockless, WRNB and the recent spark of BEN prove
> this,
> > its the music and format first. Jocks are OK, but not
> > essential like years back. Anyone else agree?? Also, I
> do
> > think Alternative/Modern will resurface by the end of the
> > summer, just my thoughts.
> >
>

Nobody cares about jocks anymore. It used to be that the womae would swarm all over you like Bees but now if you tell a chick you're a DJ she says oh, whatever I have an I-Pod. It's all over. Time to change professions. Go back to School. Get a Degree or something. Or learn to play guitar because the chicks will always dig that.
 
This observation kind of dovetails into what I was saying about Sunny and Ben. While high-quality live and local jocks are the best, if you can't (or won't) do that and you have a music-intensive (familiar music) format on FM, I say just dispense with the jocks completely. I can't see WOGL getting away with this, but Sunny and Ben are pretty much background stations. And if the profitability of your station is a bit marginal, you're saving a lot of money by leaving the jocks out.

And forget voice-tracking. Do the news, weather and traffic during drive times, play the music with some high-quality, pre-recorded liners during the rest of the day and you're good to go. Does it please me to say this? Absolutely not. But times change.

And, in a way, it seem everything old is new again. There were a lot of jockless, automated music stations on FM in the 1960's and 1970's. Some of them did very well, too. I prefer a station to be honest about its mission to be a broadcast jukebox rather than attempting to fake it with lame-sounding voice-tracking.

Steve
KC2LDY
 
> This observation kind of dovetails into what I was saying
> about Sunny and Ben. While high-quality live and local
> jocks are the best, if you can't (or won't) do that and you
> have a music-intensive (familiar music) format on FM, I say
> just dispense with the jocks completely. I can't see WOGL
> getting away with this, but Sunny and Ben are pretty much
> background stations. And if the profitability of your
> station is a bit marginal, you're saving a lot of money by
> leaving the jocks out.
>
> And forget voice-tracking. Do the news, weather and traffic
> during drive times, play the music with some high-quality,
> pre-recorded liners during the rest of the day and you're
> good to go. Does it please me to say this? Absolutely not.
> But times change.
>
> And, in a way, it seem everything old is new again. There
> were a lot of jockless, automated music stations on FM in
> the 1960's and 1970's. Some of them did very well, too. I
> prefer a station to be honest about its mission to be a
> broadcast jukebox rather than attempting to fake it with
> lame-sounding voice-tracking.
>
> Steve
> KC2LDY
>
But, seriously, how many average listeners know what voice tracking even is, let alone when they're hearing it? My wager....not many.
 
The first hour of WJBR-FM's morning drive show is voice-tracked so the dj can sleep an hour longer. He just records the weather and a couple of lines and they are good to go. The audience doesn't have a clue, and really doesn/t care. I wouldn't have noticed except the sales reps were taking about it.

If you can successfully v/t an hour of morning drive, you certainly can do it mid-days and nights.

> > This observation kind of dovetails into what I was saying
> > about Sunny and Ben. While high-quality live and local
> > jocks are the best, if you can't (or won't) do that and
> you
> > have a music-intensive (familiar music) format on FM, I
> say
> > just dispense with the jocks completely. I can't see WOGL
>
> > getting away with this, but Sunny and Ben are pretty much
> > background stations. And if the profitability of your
> > station is a bit marginal, you're saving a lot of money by
>
> > leaving the jocks out.
> >
> > And forget voice-tracking. Do the news, weather and
> traffic
> > during drive times, play the music with some high-quality,
>
> > pre-recorded liners during the rest of the day and you're
> > good to go. Does it please me to say this? Absolutely
> not.
> > But times change.
> >
> > And, in a way, it seem everything old is new again. There
>
> > were a lot of jockless, automated music stations on FM in
> > the 1960's and 1970's. Some of them did very well, too.
> I
> > prefer a station to be honest about its mission to be a
> > broadcast jukebox rather than attempting to fake it with
> > lame-sounding voice-tracking.
> >
> > Steve
> > KC2LDY
> >
> But, seriously, how many average listeners know what voice
> tracking even is, let alone when they're hearing it? My
> wager....not many.
>
 
Jay and Jim... what you say is true. But it only backs up my point of "why bother?" I agree: Most listeners can't tell voice-tracking from live. I also think that, in certain music-intensive formats that involve familiar music that doesn't need to be identified (can you say Sunny and Ben?), most listeners won't even notice - and certainly not care - if there's no jock at all. In fact, the pointless yammering that voice tracking usually entails is simply another interruption in the flow of music that listeners to that kind of format really want.

With their current formats, I'd have no problem if I never heard a jock on Sunny and Ben again. I think the jockless Ben with high-quality recorded imaging and liners sounds fine. Sunny could learn something there. I'm not saying all stations - or even all music-intensive stations - should go jockless. But considering the missions of Sunny and Ben, that's what I'd do.

Steve
KC2LDY
 
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