DJ Posts

[bushwickbill]

Used to work in Dallas and notice Fitz is up to his old tricks.
He was on the air this morning urging listeners to go to radio-info
to voice their LOVE for WOLF. Is that all they do at Entercomm?
BJ Shea talks about radio-info, Dori talks about radio-info and now
Fitz talks about radio-info. Bet you listeners just love it to death.
What is pathetic is that only 12 listeners signed up and commented, of
which half were probably Fitz. Same thing happens when BJ rants, about
12 listeners post. Let me see, it either means you have no listeners OR
no one cares to post on some in-house radio board. Either way you lose.

I happen to think the WOLF will do well, but talking about this site
and spending time posting ain't gonna help ratings. Making fun of Jackie
and Bender, like Fitz did this morning ain't gonna help either. No one listening to the WOLF knows who they are? After the last book making fun
of them is kinda passe, they may not be around to long. If you want to
make fun of someone on radio pick on market leaders like Ichabod, Kent and Allen
or Bob Rivers. At least your listeners know who these old geezer are.

WOLF will do fine if they do LESS talking and MORE Country. Country fans don't
hate the KMPS personalities, they hate the commercials and TALK. Why do you think JACK does so well in this market?

 

[djdan]

Telling listeners to read this site? Why? I am in sales
but that makes no sense to me and I have never thought making fun
of other air talent makes good radio. From the agency perspective
here is the story: WOLF is doing well in sales because a lot of business can't clear KMPS and we need a Country option/or because WOLF is a low cost country
option. When will it be a real factor in the sales and listening arena? When it demonstrates success over four books, the industry standard. WOLF started
out with no commercials and no air-talent which can lead to initial listenership. What happens when they add talent and run commercials? What happens when they are no longer "new." Let me list the stations that launched with big numbers and then failed in this market: 70's KJR, KLSY muliple times,
THE POINT, THE BEAT, YOUNG COUNTRY and the list goes on. A strong couple of initial books mean very little. Give Ichabod, Rivers, Kent and Alan credit they have been here decades not just a few books. Add T-Man to that list.
Fitz, Jackie and Bender, Mitch in the Morning, BJ's New Morning Show, Adam Corolla and many more morning shows need to prove themselves not just in a book or two, but year after year. That is what Advertisers and even listeners look for: someone they can build a listening relationship with in the morning over time. The AM dial is actually even stronger in the morning in recent years with
Bill Y. at KOMO, Gregg H. and KIRO and Kirby W. all pulling very strong numbers.
Might be because all have been doing mornings along with Ichabod, Rivers and
Kent and Alan for decades, not just a few books. These "geezers" have loyal
listeners.

 

[ripvanwinkle]

Wow! Seems kind of arrogant to start making fun of
local talent and telling listeners to go to a "radio
board" to say how great you are. I have not heard
Fitz, but don't think listeners will like this. Ichabod,
Bob Rivers, Kent and Alan may all be "geezers" but they
have fans who like them and won't like those kind of
comments by a new radio guy in town. Mitch, T-Man, Jacky
and Bender took some shots in their early days at these
"geezers" but quickly found out it wasn't real smart and
didn't attract their listeners. Attacking other talent
just makes radio look bad. I used to program country and
they really aren't about radio sites and slamming other
talent. They are about family and music. Jacky and
Bender are starting to have some success in this market
especially among the teenage crowd. Fitz probably thought
KBKS was more of a factor that it really is. In Dallas
KISS is top three 25-54, in Seattle KISS is 20th. That
is what happens when you come from out of town. I got
here a year ago and it took me a while to figure out who
the players really are. I would not poke fun at Ichabod,
Kent and Alan or Bob Rivers because they are well-known, but
loved. Poking fun at Jacky and Bender won't attract their
young fans and no one else knows who they are. Sending people
to an "inside" radio site is just dumb.

 

[radioDK]

Re: 2 cents of truth

You're smart to say that making fun of other radio talent is bad radio. Programming is all about defining who you are to the masses. When someone slams someone on the air, all it does is help define their competition. The saying, "Any attention is good attention" could be used.

If an on-air talent has been in the market for a longer time and have had more time to define themselves then it is a HUGE mistake because you haven't defined yourself yet! Also what you choose to say is a COMMUNICATION in and of itself, if you slam someone on the air. This means 1. YOu are listening to them. 2. you are aware of them. 3. you feel threatened by them. I believe listeners can really sense those three points. Furthermore, when you are new, you need to spend every single second you are talking, defining yourself in an attempt to fortify your identity to the listeners and generate loyalty.

It also should be noted that if he slammed jacky and bender last week. He was slamming them while they were doing a remote for the childrens hospital which helps kids overcome potential terminal diseases/conditions such as cancer. I have tremendous respect for KISS taking that huge a chunk of time resouces and dedicating it to a non-profit orgnaization like that.

> Telling listeners to read this site? Why? I am in sales
> but that makes no sense to me and I have never thought
> making fun
> of other air talent makes good radio. From the agency
> perspective
> here is the story: WOLF is doing well in sales because a
> lot of business can't clear KMPS and we need a Country
> option/or because WOLF is a low cost country
> option. When will it be a real factor in the sales and
> listening arena? When it demonstrates success over four
> books, the industry standard. WOLF started
> out with no commercials and no air-talent which can lead to
> initial listenership. What happens when they add talent and
> run commercials? What happens when they are no longer
> "new." Let me list the stations that launched with big
> numbers and then failed in this market: 70's KJR, KLSY
> muliple times,
> THE POINT, THE BEAT, YOUNG COUNTRY and the list goes on. A
> strong couple of initial books mean very little. Give
> Ichabod, Rivers, Kent and Alan credit they have been here
> decades not just a few books. Add T-Man to that list.
> Fitz, Jackie and Bender, Mitch in the Morning, BJ's New
> Morning Show, Adam Corolla and many more morning shows need
> to prove themselves not just in a book or two, but year
> after year. That is what Advertisers and even listeners
> look for: someone they can build a listening relationship
> with in the morning over time. The AM dial is actually even
> stronger in the morning in recent years with
> Bill Y. at KOMO, Gregg H. and KIRO and Kirby W. all pulling
> very strong numbers.
> Might be because all have been doing mornings along with
> Ichabod, Rivers and
> Kent and Alan for decades, not just a few books. These
> "geezers" have loyal
> listeners.
>

 

[bushwickbill]

Re: 2 cents of truth

AMEN DK! Jacky and Bender (or Bent-her as Fitz calls him)
were tremendous last week for Children's Hospital. KISS
mornings would look more like Kidd Kraddick mornings in Dallas
if they focused on doing this kind of thing year round and
spent less time talking bitching at each other the other 364
days year. Kraddick's Kids has made him famous along with his
celebrity interviews. Jacky and Bender need to work on their
interviewing skills and do the Children's Hospital thing once
a month. More celeb interviews and multiple children's hospital
events a year will make them stars.

The other huge mistake is not researching a market. Fitz
is doing a "speed date." If I am not mistaken at least three
other stations in town do that on a regular basis. Doing bits
associated with other stations rarely gets you numbers. Jacky
and Bender make the same mistake dredging up old and tired bits
already done in the market. (The mystery money guy has been done
here about 10 times, so has the scavenger hunt and stunt boy crap)

The key to winning is, figure out how to be unique, create your
own unique reasons for listening and don't copy or talk about other
talent in a market.

 

[eldub]

Re: THIS explains it.

> Wow! Seems kind of arrogant to start making fun of
> local talent and telling listeners to go to a "radio
> board" to say how great you are. I have not heard
> Fitz, but don't think listeners will like this. Ichabod,
> Bob Rivers, Kent and Alan may all be "geezers" but they
> have fans who like them and won't like those kind of
> comments by a new radio guy in town. Mitch, T-Man, Jacky
> and Bender took some shots in their early days at these
> "geezers" but quickly found out it wasn't real smart and
> didn't attract their listeners. Attacking other talent
> just makes radio look bad. I used to program country and
> they really aren't about radio sites and slamming other
> talent. They are about family and music. Jacky and
> Bender are starting to have some success in this market
> especially among the teenage crowd. Fitz probably thought
> KBKS was more of a factor that it really is. In Dallas
> KISS is top three 25-54, in Seattle KISS is 20th. That
> is what happens when you come from out of town. I got
> here a year ago and it took me a while to figure out who
> the players really are. I would not poke fun at Ichabod,
> Kent and Alan or Bob Rivers because they are well-known, but
>
> loved. Poking fun at Jacky and Bender won't attract their
> young fans and no one else knows who they are. Sending
> people
> to an "inside" radio site is just dumb.
>

Sorry for another post, but I just went to the Wolf's website and it looks as though their mailing list database is called "The P1 Pack" (worst name ever), so that would explain why these "listeners" seem to know the phrase P1.

The P stands for PATHETIC!

 

[MegoMan]

> Wow! Seems kind of arrogant to start making fun of
> local talent and telling listeners to go to a "radio
> board" to say how great you are. I have not heard
> Fitz, but don't think listeners will like this. Ichabod,
> Bob Rivers, Kent and Alan may all be "geezers" but they
> have fans who like them and won't like those kind of
> comments by a new radio guy in town. Mitch, T-Man, Jacky
> and Bender took some shots in their early days at these
> "geezers" but quickly found out it wasn't real smart and
> didn't attract their listeners. Attacking other talent
> just makes radio look bad. I used to program country and
> they really aren't about radio sites and slamming other
> talent. They are about family and music. Jacky and
> Bender are starting to have some success in this market
> especially among the teenage crowd. Fitz probably thought
> KBKS was more of a factor that it really is. In Dallas
> KISS is top three 25-54, in Seattle KISS is 20th. That
> is what happens when you come from out of town. I got
> here a year ago and it took me a while to figure out who
> the players really are. I would not poke fun at Ichabod,
> Kent and Alan or Bob Rivers because they are well-known, but
>
> loved. Poking fun at Jacky and Bender won't attract their
> young fans and no one else knows who they are. Sending
> people
> to an "inside" radio site is just dumb.
>
Personalities slamming fellow personalities has been going on for years. Gary Lockwood was known for doing this, Kent & Alan used to take shots at Charlie & Ty back in the 80's. Even Stern took a few shots at T-Man. There's nothing new about "radio smack-talk". Seems like the folks who were/are doing this are the ones who usually stick around in the business for many years. It's called schtick.<P ID="signature">______________
"I look out for me and mine."-Capt. Malcom "Mal" Reynolds in Serenity</P>