I'm the Music Director and a part-time employee for a New Country formatted radio station in a small market. The owner recently decided to pitch the music at 3% (speed up). Do any other stations in this format do this? I remember we pitched the music at 2% for a CHR station I worked for a few years ago. Wondering what the norm is for New Country.
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Do Country stations Pitch Their Music?
- Thread starter ocradiofreak
- Start date
Why can't radio stations play the music at the correct speed? Why all this need for "chipmunking" (as I call it)? When the listener buys the music, or sees the performer live, he/she won't hear it that way. Leave it alone, as nature intended.
I've always pitched at ~3% -- It just makes it sound brighter, and you can squeeze an extra song in every other hour. Even the most draggiest, deadest song isn't quite so awful when it's pitched ever so slightly--remember Dusty Drake's "One Last Time"? lol
Honestly I think it depends on the energy of the station--if you have upbeat jocks, amazing imaging etc. it helps with the flow. If you aren't so intensive it may be a bit more of a dis-service.
James
Honestly I think it depends on the energy of the station--if you have upbeat jocks, amazing imaging etc. it helps with the flow. If you aren't so intensive it may be a bit more of a dis-service.
James
makes it sound brighter? huh? someone get my sun glasses, the music is superficially loud and too superficially fast? sounds like confusing double talk a politician would say. wow, an extra song every two hours. maybe brand Y should speed up the music 6%, and get in an extra 2 songs per two hours, beating the competition by 1. i cant say speeded up country radio recordings for dumb downed listening audiences have ruined country music, but its definetely greased the skid. hey, why dont we try 12%. all thekids will like it.
KMPS 94.1 Seattle pitches up certain songs 2%. Some of the older stuff and Kip Moore's "Something 'Bout a Truck" is not pitched up. Some songs like Drink in My Hand Eric Church are pitched 4%-or MORE!
KKWF 100.7 Seattle pitches up a few songs, mostly the stuff from 2009 or earlier. New singles are not pitched up.
KDBL 92.9 Yakima is 100% 2%-pitched up. Nothing is not pitched up.
-crainbebo
KKWF 100.7 Seattle pitches up a few songs, mostly the stuff from 2009 or earlier. New singles are not pitched up.
KDBL 92.9 Yakima is 100% 2%-pitched up. Nothing is not pitched up.
-crainbebo
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