"Does your dog bite?"
clouseau said:
We don't need Wimax. If a kid wanted to "netcast" they can rent 100 FM quality streams for $30.00.
You're right.
The path itself is in-place.
What we're on-the-verge-of -- and already seeing/hearing at the Consumer Electronics Show, and in-use in other countries -- is PROUCTIZING that pathway into Walkman/transistor-radio-shaped gizmos.
I recently got one of those Verizon Wireless access cards.
Those per-session/per-day airport/hotel charges were nibbling-me-to-death.
For what I paid the hotel for WiFi during the NAB convention, I get a whole month of anywhere/anytime access.
In my car, in the parking lot outside the Verizon store in Warwick RI, I loaded the software onto my laptop, signed-on, strapped the laptop into the shotgun seatbelt, streamed-into my Texas client station, and listened to local Texas radio for the 40-minute drive to the beach in Westerly. The pathway is there. As 2007 began, the contraption was as-awkward-as-what-I-did. This month, iPhone pops it in your pocket.
clouseau said:
I'm sure there is a Venezuelan anecdote in there somewhere, but when WNBC-TV goes off the air and says "Screw it, WE"RE GOING TO YOUTUBE"... Let me know.
Look closer.
Networks already DO have deals in-place with YouTube.
The most conspicuous -- not-quite-a-year-ago -- was NBC posting an uncut version of a Saturday Night Live bit they bleeped on-air.
Keynoting at CES in January, CBS CEO Les Moonves showed us a dozen new-media initiatives that didn't exist a year ago (when his co-COO got fired for letting Rupert Murdoch snap-up MySpace first). Included in his parade-of-other-platforms-we-'re-putting-our-stuff-on WAS YouTube, specifically Letterman and Craig Ferguson clips that he credited for helping over-the-air ratings.
And he applauded citizen programmers such as the clever Brit who uploaded "Endless Caruso One-Liners" (
http://www.youtube.com/watch?v=_sarYH0z948), which Moonves considers, effectively, a promo. As of this hour, YouTube reports 729,961 views.
clouseau said:
A Tyler TX television station's tower Amazing. I don't need Tyler TX to tell me this. NYC did it in September of 2001. It was a big thing in NYC. You might have heard of it. It's called 9-11. You know... two really tall buildings... (Never Mind).
I regret that you feel the need to inject anger into this conversation. Like me, you may have lost friends that day. But those who frequent these boards reconcile anonymous zingers like yours as the-price-of-admission here.
And you do help make my point. The new-media pathway doesn't take an earth-shaking event -- thousands perishing in a large city -- to function. A-tower-falling-down-in-a-small-city needn't even result in dead air.
RE
http://hollandcooke.com/radio-info/hd.pdf
clouseau said:
There you go ... More free pimpage
You're welcome. You may come here for whatever therapy anonymous zingers may afford, but I'm actually making a living having this conversation.
clouseau said:
I work at a VERY small station.
STOP THE TAPE. You're making a mistake looking at it that way. The GE clock radio and Delco car radio YOUR small-market listeners use are the very same radios folks listen to in Noo Yawk, Chicago, and Los Angeles. YOUR market is the #1 market to YOUR listeners. When they tune-in, they expect the same stuff people in larger cities do; and every effort you make to deliver value WILL produce results. NEVER think small.
And if you'd like to move-on-to a bigger station, come see me this weekend, at Talkers magazine's New Media Seminar, Embassy Suites, across from Ground Zero. My 15-minute presentation, just before lunch, is "Will YOU Be Next? How Local Talent Can Survive Consolidation 2.0."
OK, back to your put-down...
clouseau said:
Even the people we have consult for us don't post their wisdom at"members.aol.com".
Scrutinize their invoices.
All of MY clients can complete this sentence: "I spend YOUR money like it's MINE."
Here in Saginaw, the station is only paying sub-compact rate, although, as any frequent car renter knows, sub-compacts often aren't available, so the customer gets a free upgrade.
Old farts like me know something you might be too young to have felt yet: the wisdom of Clark Howard.
You may regard your station as SMALL. But I promise you that, to its owner, expenses are a BIG deal. What I will outline on Saturday in New York is how you can seem less-like "an expense," and more like "an asset" to the person who signs your check.
And note this: Hit
www.HollandCooke.com, then click any of the pages in the menu up top. Scroll down to the bottom of that-next-page, and click "Main menu" or "
www.HollandCooke.com." You will instead be sent to
http://members.aol.com/cookeh, a clone of the
www.HollandCooke.com homepage.
Why: AOL's plumbing is more robust than any ISP. So I only need a personalized URL to get-you-in-the-door. Then, I use AOL space to KEEP you there. Pay all you want to park a URL anywhere else, but anywhere-else's downtime WILL be higher than AOL's. AOL's generous member space allottment is a huge dollar value.
And certainly I am aiming-higher-than readers less-impressed-by the URL than the content therein.
And here are two more HUGE Internet values, both freebies:
1. The free wiki described on page 2 of
http://hollandcooke.com/radio-info/hd.pdf
2. Wordpress, Blogger, and Podomatic, which host some of the most-viewed web sites on the Internet...FREE.
Mike Walker said:
With all due respect Holland, I'm glad you're not MY consultant.
At least I made SOMEONE here happy.
Mike Walker said:
I'll take consultants, and employees, who BELIEVE IN RADIO, it's potential, and it's future. If you don't, please "exit stage left". Thank you.
The point I'm doing a TERRIBLE job of making here now, is what I've been saying for 10 years (
http://www.youtube.com/watch?v=23Bobc0_8ok):
"Make your work count twice."
WHILE you are doing-what-you-do-on-a-transmitter, do-SOMETHING-ELSE-with-it-too.
Mr. Dylan put it less-diplomatically: "Ya better start swimmin,' or you'll sink like a stone; 'cause the times they are a-changin.'"
