One factor that is ignored here is the effect of the video games Rock Band and Guitar Hero. I think they're old hat now, but in the 2000's and into the early 2010's they were very popular video games, and most of the songs on them were classic rock, classic hits, or oldies.
Video games were a very big deal to young people back in the day, as they still are now. So while I have no idea whether young kids really like oldies and classic rock, the Millennials got exposed to a lot of it through Rock Band and Guitar Hero. My former GF's kid (now in his late 20's) was playing Rock Band (or Guitar Hero) and the song by the Smiths came up -- Stop Me If You Think You've Heard This One Before -- I was amazed it was even on the game. It was a minor Alt-rock hit from 1987 that only got played in my metro on AM'er KJET. Good song, though...
And a lot of Millennials got exposed to it, and other similar 80's, 70's rock and alt stuff through that game. Ever since the internet and the advent of the video game soundtrack, there have been many ways for younger people to get exposed to older music. I don't know how many times I've checked out a YouTube music track to see in the comments "________________________ [fill in name of prominent video game] brought me here," because the song was playing on the soundtrack, or included in the game in some other fashion (on the 'radio' in the 'car' you drive in the game, etc.).
Video games were a very big deal to young people back in the day, as they still are now. So while I have no idea whether young kids really like oldies and classic rock, the Millennials got exposed to a lot of it through Rock Band and Guitar Hero. My former GF's kid (now in his late 20's) was playing Rock Band (or Guitar Hero) and the song by the Smiths came up -- Stop Me If You Think You've Heard This One Before -- I was amazed it was even on the game. It was a minor Alt-rock hit from 1987 that only got played in my metro on AM'er KJET. Good song, though...
And a lot of Millennials got exposed to it, and other similar 80's, 70's rock and alt stuff through that game. Ever since the internet and the advent of the video game soundtrack, there have been many ways for younger people to get exposed to older music. I don't know how many times I've checked out a YouTube music track to see in the comments "________________________ [fill in name of prominent video game] brought me here," because the song was playing on the soundtrack, or included in the game in some other fashion (on the 'radio' in the 'car' you drive in the game, etc.).