Do online radio adds get checked?

[Shredder]

One has to wonder how obvious scams like Income at Home 55 manage to make it past legal. if some moron hears that, falls for it, they could blame the station for running it and sue .

Other adds that make you go hmm.....I heard one once for an adult Video store on PLJ. It was a run and done...not sure if it was heard on air, or online, but someone must have yanked it quick. The other recent one is a handmade stogie add that has me scratching my head. Most of their audience is soccer mom's....and 95% of the population knows about the bad effect of smoking now anyway....so I can't imagine there are many stogie smokers in their audience .


ever hear any weird commercials that just don't fit the audience?

 

[OC3]

Be aware that the commercials in the stream are usually done by the web companies and not the radio stations. Most stations have no control over the commercials that are inserted on the web and most have no idea what they are.

 

[jhguthlac]

I love when the WABC computer fails to note the end of the stop-set and continues to run those ads for ten or fifteen minutes into the program. Happens frequently with Imus and Rush.

 

[MoldaMania182]

Be aware that the commercials in the stream are usually done by the web companies and not the radio stations. 

This is definitely true.

Most stations have no control over the commercials that are inserted on the web and most have no idea what they are.

This is not true. Radio stations absolutely have control over the inventory, whether they EXERCISE any customization outside of select all and auto schedule is something else. 

 

[leethalweapon]

I know the reasons they cut the on air ads, and it kind of annoys me that they (generally) replace them with cheap ads that have no production value at all, or endless PSA's. Being in radio myself, in production, I actually want to hear the ads.

 

[OC3]

While many have lauded the internet as the savior of terrestrial radio, the reality of it is that spots on the internet version are given away or sold for pennies on the dollar compared to the on air versions. The other reality is that with major broadcasting companies cutting back on personal, many stations do not have the ability to really spend any time on their internet stream which leads to the kinds of issues you hear with bad and or outdated spots on the stream. And frankly with everyone scrapping to make a dollar, they will air virtually any kind of spots on the web!

 

[davideduardo]

I know the reasons they cut the on air ads, and it kind of annoys me that they (generally) replace them with cheap ads that have no production value at all, or endless PSA's. Being in radio myself, in production, I actually want to hear the ads.

Blame AFTRA for this... when agencies give "no stream" mandates with their broadcast orders, stations are forced to fill with alternate material... often repetitious, monotonous or inappropriate.

AFTRA is hurting its members here. Instead of guaranteeing that voiceover talent "makes it" in the streaming and internet world, AFTRA imposed work rules that have ended up making all AFTRA virtually unknown and underutilized in new media. So as radio opportunities decline, AFTRA has prevented their members from being familiar and desired commodities in new media. Unionism at its closed-minded worst.

 

[xmusicmatt]

This is not true. Radio stations absolutely have control over the inventory, whether they EXERCISE any customization outside of select all and auto schedule is something else.

Yep, they have full control if they choose... Most broadcast companies rather get a cheaper streaming deal with their stream host so if they are not bothering to sell the block of time [with non AFTRA ads that they can run online] they let their streamer insert whatever and get a cut on the streaming bill.

 

[DToTheJ]

The epitome of these online ads: the same announcer giving out the phone number three or four times in the same tone at the end of it... "EIGHT hundred..."

 

[almaniac27]

I know the reasons they cut the on air ads, and it kind of annoys me that they (generally) replace them with cheap ads that have no production value at all, or endless PSA's. Being in radio myself, in production, I actually want to hear the ads.

Blame AFTRA for this... when agencies give "no stream" mandates with their broadcast orders, stations are forced to fill with alternate material... often repetitious, monotonous or inappropriate.

AFTRA is hurting its members here. Instead of guaranteeing that voiceover talent "makes it" in the streaming and internet world, AFTRA imposed work rules that have ended up making all AFTRA virtually unknown and underutilized in new media. So as radio opportunities decline, AFTRA has prevented their members from being familiar and desired commodities in new media. Unionism at its closed-minded worst.

Eventually the increased usage of streaming from mobile devices and someday cars will force AFTRA's hand. Have members been complaining about their union's stupid policy? Oftentimes while I'm streaming a station, the ads and PSAs get to be so intolerable I have to switch to something else, so this policy is really hurting the streaming world.

To me, half of the fun of listening to radio stations from other parts of the country/world is to hear local commercials, and I'm more than a little miffed at AFTRA for taking that away.

 

[wadio]

I know the reasons they cut the on air ads, and it kind of annoys me that they (generally) replace them with cheap ads that have no production value at all, or endless PSA's. Being in radio myself, in production, I actually want to hear the ads.

Blame AFTRA for this... when agencies give "no stream" mandates with their broadcast orders, stations are forced to fill with alternate material... often repetitious, monotonous or inappropriate.

AFTRA is hurting its members here. Instead of guaranteeing that voiceover talent "makes it" in the streaming and internet world, AFTRA imposed work rules that have ended up making all AFTRA virtually unknown and underutilized in new media. So as radio opportunities decline, AFTRA has prevented their members from being familiar and desired commodities in new media. Unionism at its closed-minded worst.

Eventually the increased usage of streaming from mobile devices and someday cars will force AFTRA's hand. Have members been complaining about their union's stupid policy? Oftentimes while I'm streaming a station, the ads and PSAs get to be so intolerable I have to switch to something else, so this policy is really hurting the streaming world.

To me, half of the fun of listening to radio stations from other parts of the country/world is to hear local commercials, and I'm more than a little miffed at AFTRA for taking that away.

My feelings exactly. Glad to see others agree.

 

[Shredder]

Oftentimes while I'm streaming a station, the ads and PSAs get to be so intolerable I have to switch to something else, so this policy is really hurting the streaming world.

To me, half of the fun of listening to radio stations from other parts of the country/world is to hear local commercials, and I'm more than a little miffed at AFTRA for taking that away.

there was a time a few years ago when i used to listen at work. The PSA's where so depressing that i just couldn't anymore and finally tuned out...finding a way to record online was a godsend then . But I used to love listening to spots in the 90's. They where funny, intelligent, and occasionally made you laugh. Now with all these bland spots online, i've all but tuned them out.