Do people who listen to music stations

[NashRadio]

in morning drive-time really want to hear 70-80% talk? Or is that the genius of consultants? If I want to listen to people talk, I listen to talk radio. How silly would it be for talk stations to spend 75% of am drive time playing music?

 

[courier37027]

Let me look through my car. There it is: a CD player. There was a tape player in the same location years ago. Hey, what is this I see on my radio? A tuning button that allows me to change stations. Then there is the volume and on/off buttons.

 

[romer979fm]

in morning drive-time really want to hear 70-80% talk?

and just where exactly are you hearing "70-80%" talk on a music station?

(crickets sfx)

here's how i see it working: virtually anyone can play a bunch of tunes...such as any computer.
high-priced morning talent is paid to entertain...and if you're more entertained with nothing but music, there
are lots of choices other than local radio (CD/mp3/satellite).

however, good luck getting local news/traffic/conversation for those choices

 

[SwissVol]

XM radio and Sirius radio is the way to go if you want music formats.

I now I will PO some of the radio folks on here for saying this, but it's true and you all damn well know it is true, music radio for the most part is DREADFUL on corporate radio.

I am not certain whether this XM and Sirius radio will work over the long haul, God I hope so, but I think FM radio will follow the same path as AM radio. It will one day be just talk and news options on the FM dial.

How much longer will the big corporate radio giants cram 200-300 songs down our throats and expect people to like this?


Anyway, the best morning show is John Boy and Bily hands down. Bob and Tom are not that funny, exept the music parodys these guys do, JMO!!

 

[KevinFodor]

While I would agree that many morning shows are yak-a-thons, our station in Ohio (Dayton, to be exact),
plays 9-10 songs per hour in morning drive. Every morning.

Yes, there are topics...and phone calls, and contests. News, traffic and weather. But lots of music, too.

It can be done, and done well. And done locally.

 

[ButtermilkKitten]

Intereting thought you have there. People listen to their station of choice for the music, but it is the personalities that keep them coming back, and in some cases, have listeners follow jocks wherever they go.
Morning drive is set up to get people going while they are ridding themselves of eyeboogars and bad breath. Morning drive keeps them informed of the latest events that may have occured while they were sleeping, and to help make them laugh and smile so that they start their day the right way, happy.
T.V. is a painless way of passing time, and radio has this ability too. While listening to several people make fun of each other, and give their points of views on topicality, keeps one's brain moving, while starting one's day, and when they are finished with their topic, they play your favorite music, because that's why you turned on that station in the first place.

 

[w9wi]

Let me look through my car. There it is: a CD player. There was a tape player in the same location years ago. Hey, what is this I see on my radio? A tuning button that allows me to change stations. Then there is the volume and on/off buttons.

Look out, your audience may be taking you up on your suggestion...

FWIW, a quick morning-drive bandscan shows:
- 15 stations talking
- 9 running music

(notes:
- Only checked FM stations.
- Three of the talkers *never* run music. (99.7, 104.5, 106.7)
- Didn't count HD2 or HD3 channels.
- Did count non-commercial stations. (like WRVU)
)